JOIN THE OUTSIDERS

JOIN THE OUTSIDERS2019Contents TOC o "1-3" h z u Introduction PAGEREF _Toc10627918 h 2Product or Image PAGEREF _Toc10627919 h 2Advertisement and Promotion PAGEREF _Toc10627920 h 2Advertisement targeting PAGEREF _Toc10627921 h 2Gender stereotype PAGEREF _Toc10627922 h 3Conclusion PAGEREF _Toc10627923 h 3Recreate the new advertisement PAGEREF _Toc10627924 h 4Bibliography PAGEREF _Toc10627925 h 6IntroductionThis aim of the paper is to critically, analyze the advertisement Join the Outsiders for the conduct of the review on the product UNCLE TOBYS Muesli Bars. This paper focuses on the advertisement targeting and the various gender stereotypes reinforced in the advertisement between the male and femaleCITATION UNC19 t l 1033 (Uncle Tobys, 2019).

It also explains various effects of the ad on the people other than encouraging them to purchase the product.Product or ImageThe product focused in the advertisement of join the outsiders are Muesli bars which have the largest ranges of 4-star chewy and yogurt bars of Australia. Each bar of UNCLE TOBYS muesli bars are packed with 100% natural Australian oats, seeds, nuts, extra virgin olive oil, free-range eggs, and healthy-giving energy, which helps to enjoy the Aussie outdoors.

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Not only the yogurt and chewy recipes tastes great, but also they are more nutritious for the consumer and their CITATION Joi19 l 1033 (Uncle Tobys, Join The Outsiders Campaign - UNCLE TOBYS, 2019)family. The image shows that these bars are very tasty and delicious and can be consumed by the children and the adults. All the bars of UNCLE TOBYS muesli bars have no artificial flavors or colors that makes them more delicious snack, which can be enjoyed by the Aussie families.

Advertisement and PromotionThis advertisement is about Becoming an Outsider. Outsider is the person who wears badges or grazes of honors. Someone, who loves to feel their toes in sand other than keeping their fingers on keyboard and should use sunscreen instead of any other screen. This ad highlights that there is an outsider inside each of us. We just have to let it out. The tagline of this advertisement is Join the outsiders and try an activity with your family! which means that children should spent their time with their parents having Muesli bars and enjoying their life eating it.CITATION Sha19 l 1033 (Mukheriji, Shareef, Dwivedi, Rana, & Islam, 2019)Advertisement targetingThe segmentation of the product involves specific Australian groups, who were identified as a result to sell the products. UNCLE TOBYS muesli bars pays more attention on the target market for the children between the ages of 8-11 years, but UNCLE TOBYS muesli bars are hard to make a product, which can diversify the growing target market for increasing profit. They wish that everybody at any place could consume the bars at any time. The major targets are children because they want them to have healthier and delicious breakfast or lunch so that they could have some adventure while eating these bars and they also point the parents as they are the one who develop the habit in the children to eat those bars. CITATION Pra19 l 1033 (Prasad & Saigal,, 2019)Gender stereotypeGender stereotypes make assumptions, judgments and generalizations about a child's behavior, personality, appearance, interests and skills. In the following advertisement of join the outsiders, the focus was a boy who was using tab before the introduction of the bar and the bar thrown by a child was also a boy. The main attention seemed in the ad was boys instead of girls.CITATION Lac17 l 1033 (Dickie, 2017) The gender stereotype reinforced in the advertisement of the join the outsider is that they could have shown girls using tabs and boys swinging on the tree, or the bar thrown by the child in the advertisement could have been a girl rather than a boy. The advertisement should have involved girls and boys in an equivalent manner instead of pointing boys more. Other than encouraging people to purchase the product this advertisements shows that children should go outside and must play outdoor games. They should experience and explore nature more than being at home and playing games in the mobile phones or tab. This will help them to interact with new people and make new friends with whom they can enjoy the nature and have fun. People should know that the bars are available for everyone and can be consumed by the older adults. Parents should set their children free in the outside environment where they will learn to be more creative and will stay healthyCITATION Mar18 l 1033 (Martin, 2018).ConclusionFrom the above discussion, we concluded that UNCLE TOBYS muesli bares are the most selling product in Australia. They targeted more on the high quality products not the competitors and paid more attention to make product available in hand at any place. Various gender stereotypes were also faced in the above discussion.Recreate the new advertisementGiven is the recreated new advertisement of the previous one in the print form.-590550-233045Nutritious bar is what you deserveNutritious bar is what you deserve-704850161925Overview of new advertisement:We are re-creating the advertisement and presenting it in a balanced perspective in order to reduce the gender stereotypes followed in the previous advertisement. We found the new ways of advertising UNCLE TOBYS muesli bars, so that people will get encouraged to purchase them and will promote it to others. 0Overview of new advertisement:We are re-creating the advertisement and presenting it in a balanced perspective in order to reduce the gender stereotypes followed in the previous advertisement. We found the new ways of advertising UNCLE TOBYS muesli bars, so that people will get encouraged to purchase them and will promote it to others. 3828415165100Advertisement and promotion:This advertisement represents that our brand is offering UNCLE TOBYS muesli bars and the tagline of our brand is Nutritious bar is what you deserve. This tagline represents that the bars are delicious and nutritious for the children. This will help them to target those children who have cravings for the delicious food and want nutrition as well. (Mukheriji, Shareef, Dwivedi, Rana, & Islam, 2019)Advertisement and promotion:This advertisement represents that our brand is offering UNCLE TOBYS muesli bars and the tagline of our brand is Nutritious bar is what you deserve. This tagline represents that the bars are delicious and nutritious for the children. This will help them to target those children who have cravings for the delicious food and want nutrition as well. (Mukheriji, Shareef, Dwivedi, Rana, & Islam, 2019)17710151441450-435610-762000-283210-609600-130810-4572006661153496310873125324866021590-304800173990-152400-8286755345430Gender stereotypes:Gender Stereotype is a speculative view about quality or characteristics that are ought to be possessed by the men or women, and should be performed by them. We are not emphasizing the behavior of male dominance; this advertisement gave importance to females as well. There is a balance between the males and the females in this advertisement where the bar is given to both the children equally (one boy and one girl) form their mother. 00Gender stereotypes:Gender Stereotype is a speculative view about quality or characteristics that are ought to be possessed by the men or women, and should be performed by them. We are not emphasizing the behavior of male dominance; this advertisement gave importance to females as well. There is a balance between the males and the females in this advertisement where the bar is given to both the children equally (one boy and one girl) form their mother. 28765505241290ReferencesMartin, J. (2018). Australia's Progress in Improving Diets and Preventing Obesity: Clear Opportunities for Action. Current obesity reports, 7(3), pp. 220-226.Mukheriji, B., Shareef, M., Dwivedi, Y., Rana, N., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69.Prasad, P., & Saigal,, P. (2019). Social Media Marketing: Tools and Techniques. In Application of Gaming in New Media Marketing, pp. pp. 202-214.Marti00ReferencesMartin, J. (2018). Australia's Progress in Improving Diets and Preventing Obesity: Clear Opportunities for Action. Current obesity reports, 7(3), pp. 220-226.Mukheriji, B., Shareef, M., Dwivedi, Y., Rana, N., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69.Prasad, P., & Saigal,, P. (2019). Social Media Marketing: Tools and Techniques. In Application of Gaming in New Media Marketing, pp. pp. 202-214.Marti106680039363650-7715251193164Impact of new advertisement on customer influence:Other than motivating people to purchase these bars, this advertisement reflects that mothers should send their children whether girl or boy outside of the home to play games. This represents that children should make new friends and learns sharing which helps them to make other children aware about these tasty and scrumptious bars. (Martin, 2018)00Impact of new advertisement on customer influence:Other than motivating people to purchase these bars, this advertisement reflects that mothers should send their children whether girl or boy outside of the home to play games. This represents that children should make new friends and learns sharing which helps them to make other children aware about these tasty and scrumptious bars. (Martin, 2018)45694603255645039636701345565Advertisement target:Along with the children, this advertisement targets the adults including parents, The main focus of this advertisement are parents, as they are the one who encourages their children to buy these products and grab some energy. This advertisement shows that anyone can eat these bars at any time and can experience the satisfaction provided by these bars. (Prasad & Saigal,, 2019)Advertisement target:Along with the children, this advertisement targets the adults including parents, The main focus of this advertisement are parents, as they are the one who encourages their children to buy these products and grab some energy. This advertisement shows that anyone can eat these bars at any time and can experience the satisfaction provided by these bars. (Prasad & Saigal,, 2019)21526501040765Before going outside grab some nutritious bars this is what you deserve00Before going outside grab some nutritious bars this is what you deserve9810751421765Mom we are going outside to play 0Mom we are going outside to play Bibliography BIBLIOGRAPHY Dickie, L. (2017, March 06). Join the Outsiders " Rabbit. Retrieved June 05, 2019, from Join the Outsiders. Uncle Tobys.: www.rabbitcontent.com.au/videos/join-the-outsiders/Martin, J. (2018). Australia's Progress in Improving Diets and Preventing Obesity: Clear Opportunities for Action. Current obesity reports, 7(3), pp. 220-226.Mukheriji, B., Shareef, M., Dwivedi, Y., Rana, N., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69.Prasad, P., & Saigal,, P. (2019). Social Media Marketing: Tools and Techniques. In Application of Gaming in New Media Marketing, pp. pp. 202-214.Uncle Tobys. (2019). Join The Outsiders Campaign - UNCLE TOBYS. Retrieved June 05, 2019, from Join The Outsiders: Tobys. (2019). UNCLE TOBYS. Retrieved june 05, 2019, from Muesli Bars: