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Google was not always called Google. In 1996 Page and Brin met at the University of Stanford, the two had initially built a search engine that they called backrub; backrub was linked to determine the importance of individual web pages. What Google does for consumers is provide the best possible solutions to finding the information that we need via the World Wide Web, in the fastest possible way. Through their search engine internet users are now able to search for all sorts of things from scholarly usage to social media and everything else that can be thought of.
Google also has a line of cellphones; in fact I have a Google phone. Google’s Mission statement is: To organize the world’s information and make it universally accessible and useful. Google uses more and more places to promote its ad; this increases its revenue, through promotion. Google has been acquiring new properties that serve as venues for its ads such as Blogger, Gmail, and YouTube.
This marketing strategy attracts many different types of consumers. Google’s objectives are comprised into a list that they like to call “the ten things that we know to be true”; this list was written about three years after Google was started.
Larry and Sergey say that “sometimes we like to revisit the list to see if it still holds true, and that you can hold us to that”. The lists of objectives are to:
Google showed us how they used this by appealing to different types of consumers through acquiring new properties such as cellphones, Gmail, and YouTube.
Google also displays an example of how they use the technological environment, which we discussed in chapter three. In doing so Google uses technological feedback to help update their search engines, so that the information that we look for can be easily and quickly found.
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