Hal’s Hardware Inc. s regional, therefore they only have stores (14 of them) in three states. This scope of customers is a weakness because of their competitors such as Home Depot and Lowe’s are not regional Franchise Hardware Stores. Hal’s Hardware Inc. doesn’t have a good business process to deal with a national scale demand. The size of the products that can be delivered directly to the customer is also limited. Hal’s Hardware Inc. can adapt to an online website filled with the items they sell because all of they have a database of all their items they ever had.
Hal’s Hardware Inc. will be able to expand their stores as well as apply their demonstrations online, have accessibility, and a will adopt new ways means of attracting customers. Convenience to the customers is especially possible to provide due to the ‘order online and pick-up in-store’ idea. Hal’s Hardware Inc. , if developing an e-commerce, will have to consider the factors of their decision.
They will be facing immense competitions from larger Hardware industries and e-commerce Businesses who in which has a higher area profile, a vast scope of customers.
With other e-commerce Businesses, the threat of losing manufacturing companies from selling via Hal’s Hardware Inc. , and directly selling their products online using e-commerce sites such as Amazon, and other sites with a wide target client coverage. There are numerous additions that the company may resort to in order to remain strong amidst other competitors.
Hal’s Hardware can make use of the aspect of community and service that they’ve developed in-store and apply it on their website. This can be done in various ways.
First, wanted ads from constructors should have a place on the website. From these projects, the web site could suggest tools and materials which would bring the attention of customers to certain items by showing how they can be used. Second, website could also be host for methods of instruction. In the store and tool demonstrations already occur. Online, the instruction manuals that they give out in store could be uploaded, for example. There could also be videos of the tool demonstrations to help online customers see the products in action. Third, seminars and workshops may be accessible online.
Fourth, customers should be allowed to submit reviews of products that they’ve purchased either online or in-store. Moreover, schedules of seminars and workshops should be available online in order to advertise store events and draw in more people both to the website and to the store. With regard to their purchasing process, Hal’s Hardware should implement a way by which customers can find the store nearest to them prior to completing a transaction. Seeing as some items cannot be delivered directly to the customer due the size of the product and its effect on the price of shipping, the company should consider giving the customer the option of hipping their orders to their home or to a store. To go along with this, solid return and warranty policies should be constructed in order to cater customer satisfaction. To address areas in which their stock and resources are lacking, the company may make use of the site to post advertisements for manufacturers and distributors who would like to have their products or resources available in the store. Otherwise, the existence of a database will be a great help in forming the website. Stock will likely be updated as much as possible as the current database is changed in real-time.
The amount of stock and location of products are already integrated into the current system. Both elements are incredibly useful to online customers. Overall, the website should focus on forming a good relationship between the company and the customers. The community atmosphere should translate to the website. The tight-knit nature of HHI’s customer community isn’t usually present in large chain stores. If the website contains features that nurture this, then it has a standing chance against its competitors.
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