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Advertisement plays a significant role in influencing consumer behavior and decision-making patterns. Advertisements strategically push products and services to the forefront of consumer’s minds, increasing their desire or need for the product. Advertisements that are highly targeted towards certain demographics are capable of changing buying habits and brand preferences. They are able to persuade consumers to choose one product over another, and even stimulate impulse purchasing. Through the use of various mediums such as television, social media, and print, advertisements have a powerful influence on our daily lives and consumption habits.
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