Food desert is the condition in which there is the less availability of fresh fruits and vegetables, whole grains, low-fat milk and other foods which keep us healthy. It occurs due to lack of grocery stores or fresh markets. People are deprived of various nutritional factors because of these conditions. Food deserts lacks giving healthy foods to people rather it promotes unhealthy products which are often higher in sugar amount or fat which contributes to nation’s obesity epidemic. According to…...
Food deserts are regions within a country where there is little access to fresh and healthy foods such as fresh fruits and vegetables. The United States Department of Agriculture defines food deserts or low-access communities as areas where “at least 500 people and/or at least 33 percent of the census tract’s population must reside more than one mile from a supermarket or large grocery store (for rural census tracts, the distance is more than 10 miles)” (Gallagher, 2010). Communities that…...
The implementation of this strategy, specifically by pioneering small formats in the "food desert" neighborhoods of Chicago, shows the increased sales opportunities for this market. Walmart's market segmentation studies have shown the potential strength of this type of strategy. The announcement of these stores, and a similar recent announcement in Dallas, demonstrate the importance of these markets in Walmart's plans to gain increased market share of the grocery business. Intelligent market segmentation studies by Walmart have proven the opportunities in these types…...
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