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Balanced scorecard is a strategic management tool that helps organizations align their goals and objectives with their vision and mission. It is a framework that involves defining and tracking key performance indicators in four categories: financial, customer, internal processes, and learning and growth. By focusing on these four areas, organizations can assess their overall performance and make informed decisions to improve their operations, manage risks, and achieve their long-term objectives. The balanced scorecard provides a holistic view of an organization’s performance and helps to ensure that all aspects of the business are aligned towards achieving the company’s goals.
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