Distribution Channels - Free Essay Examples and Topic Ideas

Distribution channels refer to the various channels or paths through which goods and services flow from the manufacturer or producer to the end users or customers. These channels may include wholesalers, retailers, e-commerce platforms, agents, brokers, and sales representatives. Distribution channels play a significant role in marketing and sales as they determine how quickly and efficiently goods and services reach their intended end users. They also shape the perception of the brand and the quality of customer service that customers receive. A well-designed distribution channel can help a business grow and expand while a poorly managed one can lead to lost sales and revenue.