Corporate Social Responsibility And Ethics Timberland

Under New Ownership

I would identify Forest's workout of its corporate power in society as "Business Social Obligation". Forest is being socially accountable towards society and is acting in a way that enhances society. By exercising its power, Timberland is practicing the "iron law of duty" which says that in the long run, those who do not use power in methods that society thinks about accountable will tend to lose it. Timberland is utilizing its impact properly through charitable offering; money and in-kind contributions, and providing footwear to schoolchildren in Afghanistan, and sustainability issues; minimizing carbon emissions and utilizing eco-friendly energy sources.

Serv-a-Palooza was an occasion that celebrated Timberland's centennial anniversary where over 500 volunteers dealt with different projects to support local New Hampshire neighborhoods and areas in Missouri affected by twisters. Forest's sustainability objectives include minimizing carbon emissions and using sustainable energy sources. Both of these have well balanced Timberland's financial and social duties and serve as examples of informed self-interest.

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By having a philosophy to enhance the interests of others and the neighborhoods that surround them, Timberland eventually serves their own self-interest.

Arguments for Forest's social obligation initiatives include stabilizing corporate power with responsibility, enhancing stakeholder relations, and boosting business credibility. Arguments against Forest's social obligation efforts include requiring abilities services might lack and putting responsibility on the organisation rather than people.

Although Timberland possesses power and influence, responsibility comes with power and they need to properly manage that power. As previously mentioned, Timberland is using its power responsibly by way of charitable giving and reducing their carbon footprint.

By focusing on social issues Timberland has created strong stakeholder relationships and built a loyal customer base. Although one can raise arguments against Timberland’s social responsibility issues, they have done a great job of developing the most important intangible asset- their reputation.

As an executive of VF Corporation I would continue to support the initiatives of Timberland to continue to establish trust amongst stakeholders. The current initiatives have been beneficial and have not had a significant cost to stakeholders. It is important that VF Corporation continue this philosophy and still allow stakeholders to profit from the company with little to no cost. The social enterprise created by Timberland has been extremely successful in improving human and environmental well-being. Not only does Timberland care about their local New Hampshire community, but they search all over the world to find ways to give back to society. If VF Corporation continues to support the social initiatives as they did in their first Serv-a-Palooza Timberland will surely be recognized as one of the country’s “Best Corporate Citiens.”