Carolina Pad and the Bloggers Essay
Carolina Pad and the Bloggers
1- April Whitlock received e-mail from Mommy bloggers requesting financial assistance to attend the upcoming bloggers conference. Bloggers promised a ward of mouth and written reviews about Carolina Pad Company. April must consider that bloggers hadn’t promised favorable review, just review. Also, she worried there was something dishonest about the case: wasn’t implicit that the reviews would be favorable? Moreover, is the act an ethical or not and would the payments be in violation of Carolina Pad’s Mission and Values statement. Finally, if she declined the bloggers’ request while questioning their ethical standards, would her relationship with any of the bloggers become strained?
2- April firmly believed the promotional considerations theses bloggers were offering could provide a significant higher rate of return for Carolina Pad than the company could receive from others such as advertising. Also, she realized that her competitors were receiving similar requests from these or other bloggers, and many of them were benefiting already from paying such requests. But, April also thinks that there are some dishonest about the whole situation and bloggers didn’t promised a favorable reviews and if is an ethical scenario or not.
3- If April agreed to pay the bloggers, the following stakeholders will be effected: a. Bloggers will be satisfied and received money for their job b. Carolina Pad company reputation and revenues will rise if the review is good, but it might enter in unethical stage which will affect its mission and values statement. c. Customers will be willing to buy more of the company products due to the good reviews. d. Employees such as April will be affected by getting better positions in the company due to the increase in company revenues, but it might affects their beliefs about the company mission and values statement.
4- In Virtues Method, honesty, loyalty, and respect from customers and employees will be affected badly if April decided to pay the bloggers. In Utilitarian Method, the benefit the company will receive from paying this small cost amount will be very high and the repetition will increase if April agrees to the deal. In the Rights Method, the right of speech will be influenced if the bloggers to take the payments and they will be force somehow to say only good things about the company. In the Justice Methods, the customers will be affected by false reviews about the company products which is not fair for them to buy products that they received different reviews or false about them.
5- I think April shouldn’t pay the bloggers their financial support demand because it will affect the company Mission and Values statement badly. Also, the company repetition and revenues are at a high level at the moment. The company doesn’t any good reviews from paid bloggers to increase its values, repetition, and revenues.