Business Ethics Case Study Assignment


Aneesha Nicholas
Monroe College
Monday, 14 May 2019

Based on the information in the videos you watched, do you believe that Nike is good corporate citizen because of it`s efforts to sustain the planet? Why or why not ?

Nike, is an American sportwear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon , and his former student Phil knight( The Editors of Encyclopaedia Britannica). After watching the videos, I believe that Nike is a good corporate citizen because of its efforts to sustain the planet , this is because Nike have come to realization that the buyer or customers are becoming more and more environmentally conscious and starting to oppose questions to the retailers who do not have any form of sustainable practice into place.

Nike has always considered putting the customers opinions and suggestions into place which has continued being a great marketing strategy tool. In 1964, Bill Bowerman one of the co-founders of Nike, wanted to promote jogging as a sport.

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This laid to a foundation companies marketing efforts. Form since in the modern time , the company realized the importance of protecting and saving the environment and fully believes in this.

The ongoing efforts making its manufacturing partners and vendors compliant to its sustainability practices . To Mark Parker, president and CEO of Nike Inc, sustainability isn’t just a buzzword; it`s an opportunity to effect meaning change.

Analyze and describe how Nike is taking steps to reduce waste, improve the environment, and reduce its carbon footprint while manufacturing products around the globe.

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The latest Sustainable Business Performance, Nike proves that a company can grow while doing good for environment. This outlined all of Nike`s sustainability achievement, which includes reduce water, improve the environment and reduce its carbon footprint while manufacturing products around the globe.

Carbon was reported as one of the achievement outlined in the report . At the ending year of 2013, 13 percent reduction in carbon emission per unit where achieved in the footwear or footprint company. From 2011-2013, Nike reduce carbon emissions per unit by 17 percent, and 29 percent inbound transportation. The company reduced its greenhouse gas emissions by 2.8 while achieving a revenue of growth of 26 percent.

Waste was another achievement outlined in the report. Reduced wasted from finished goods manufacturing across ,by 2.8 percent and reduced average shoebox weight per unit by three percent against a 10 percent target. Reduce manufacturing waste in Nike Brand footwear by 35 percent since 2005. Diverted 44 of waste from landfills in 2013 at Nike World Headquarters and 94 percent at major global distribution centres.

Nike company improved water efficiency by 23 percent per unit in apparel materials dyeing finishing, also in manufacturing.20 percent were increase in production. Nike water program were increase by 50 percent in 2011 to 2013.In 2011 H20 (water ) insight tool were available to industry. Contract footwear manufacturing have improve efficiency of gallons of water per pair by 23 percent compared to the other previous years. 10 percent in 2011 to 2013, Nike Brand apparel dyeing and finishing vendor which provided liters per kilogram.

on a confidential bases but regardless of what the company does, Nike believes that they will be criticized regardless of their intentions to do good in countries where their manufacturing takes place. Even though Nike is leaving a big carbon footprint, they are taking efforts for reduction. According to the article, Environmental Leader, Nike has a 20% reduction in CO2 and has made a 15% improvement on water usage and a 10% reduction in their waste from manufacturing. Another thing Nike is doing to reduce their footprint, started back in 1990 when the company developed Reuse-A-Shoe program. The purpose for the Nike making this program was to cut down on environmental issues and to prevent multiple shoes from ending up in landfills. The company, in 2002, partnered themselves with National Recycling Coalition and from there the two would make drop off stations in countries such as Europe and Australia where they would collect old Nike shoes from retail stores and drop them off in other countries. Since this began back in the 1995, the company has collected 25 million pairs of shoes that have now been recycled and not left in landfills. Progress begins when all things are considered, the product and the environment, Nike is definitely taking steps to reduce their carbon footprint.


Adam Agustyn, Patricia Bauer,Brian Duignan, Alison Eldridge, Erik Gregersen, J.E Trikkanen, Jeff Wallenfeldt, Adam Zeidan and Alicja Zelazko. What is Nike? Received from

Fast Company ( December 19,2017). How Nike Incorporates Modern Sustainability Into A Decades-Old Company Marre ( November 4, 2010). Nike`s Sustainable Strategy. December 6, 2010). Nike Sustainability Strategy

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Business Ethics Case Study Assignment. (2019, Nov 23). Retrieved from

Business Ethics Case Study Assignment

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