Advertising Essay Topics

The media advertising for Conrack

The appropriate media advertising for Conrack is most likely to be the advertisements of a local scale rather than a national scale. I believe that a good place to start is the local newspaper, yellow pages, leaflet and local radio. On the other hand, a business like Eco-Store is most likely to be advertising on… View Article

Zeneca’s DTC Advertising of Nolvadex

Zeneca is largest pharmaceutical and agricultural/industrial chemical company in United States. In 1999 breast cancer was the most frequent diseases were found in American women, about 175,000 cases of breast cancer were diagnosed and about 43,500 women were died due to the breast cancer. According to the breast cancer prevention trial (BCPT), 45% reduction in… View Article

Favour Of Advertising

Plan * Creates jobs * Creates/raises awareness (fireworks, smoking, racial issues, nursing shortage) * Charity, awareness, much needed funds * Lower cost of newspapers and magazines * Customers know where best value is * Shops/businesses get more customers (reverse of above) * Sponsors- event e.g. ‘flora London marathon’ I am in favour of advertising for… View Article

Is America Shallow When it Comes to Advertising?

Introduction. When a subject reads and add in a magazine, what is it that drives that person to go out and purchase the product the add depicts? What even makes a subject willing to spend more time looking at the add? It is at this point where the art of persuasion does it’s best work…. View Article

Sports equipment

In this paper I argue that the globalisation of sport by international sports corporations, the media and sporting celebrities have through advertising altered the sporting landscape by imparting predefined and specific cultural and social meanings to the sports consumer. Abstract: Highly successful professional sports teams attract heavyweight corporate sponsorship deals and wide ranging media coverage… View Article

Pitt Street in Sydney and Bourke Street Mall in Melbourne

Apart from Zara, Inditex also owns international labels Pull & Bear, Massimo Dutti, Bershka, Stradivarious, Oysho, Zara Home and Uterqüe. The formula for Zara is simple: latest catwalk trends reproduced, plus new stocks delivered to stores in fewer than 15 days, plus giggle-inducing prices, equates to global success. “Our decision to come to Australia now… View Article

Marketing Changing

Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that Estee Lauder have to completely reformulate their conventional business aims and purposes from being… View Article

Mass Communications

Advertisers have only one mission to achieve and that is to attract attention of possible buyers so that this attention can translate into the actual buying of a product or service. With this objective in mind, advertisers depend very much on projecting their advertisements that adhere to motivations and stimulus of their target market. When… View Article

Pepsi Advertisement Analysis

Advertising and powerful images have always gone hand in hand in producing effective advertising.  Without powerful visuals, advertisements in a newspaper would look very similar to the news and obituary.  Images are the language of advertising and without them, people would have to go through the rigorous task of reading about a product and not… View Article

Fast Food Advertising Essay

Advertisements are everywhere. Billboards, Newspapers, Pamphlets and most importantly television. However, there are many people who are concerned about fast food ads, that are running during children programmes. Concerned about children’s wellbeing, people want a ban on fast food advertisements during children programmes. This is because of the addiction, the amount of money being wasted… View Article

Fast food – Nutrition

“The problem is when that fun stuff becomes the habit. And I think that’s what’s happened in our culture. Fast food has become the everyday meal. ” Michelle Obama stated this quote to inform America that fast food is becoming a problem in the U. S. Fast food had been making business since the 1960’s… View Article

Magazine Advertisment

Advertisements are everywhere on TV, the internet, movies, magazines, etc. They are there to get people to buy whatever it is that they are advertising. They do it with color, models, and tricky words. In this case my magazine advertised a lip balm called “Baby Lips”. This advertisement says that you can, “kiss dull lip… View Article

Marketing Mix (Research Paper)

Business magazines and websites are abuzz with news about the value of marketing mix modeling as a way to help companies maximize returns on their marketing investments (ROMI). Despite the currency of this topic in the media, the concepts and tools of marketing mix modeling date back at least 30 to 40 years. The topic… View Article

The Rhetoric of the Cow and the Rhetoric of the Bull

There are two main approaches commonly used in the field of advertising and other aspects which involves the attention of a lot of persons. These approaches or can be thought of as an ideology is presented by D.G. Kehl and Donald Heidt in their article entitled The Rhetoric of the Cow and the Rhetoric of… View Article

The Role Of Electronic Communication

Introduction Advertising, IMC and mass communication are some of the proven methods for achieving maximum results for demonstrating a product for sale. Whether it is movies, FMCGs, industrial electronics or automobiles. General Motors, Procter & Gamble and AOL spend $2 billion dollar on advertising. McDonald’s spends $1.3 billion per year on advertising. Warner Brothers, Walt… View Article