Hyatt vs. Villa Africa: Hotel Industry Dynamics

The hotel industry is the fastest growing sector. How an establishment is provided, accommodation, meals and other services for travelers and tourists, can only be defined in different ways. As each of these guests experience the hospitality industry differently and lodging properties may differ from one another.

Type of hotel

Hyatt hotels are an American multinational hospitality. It has been active significantly longer. Hyatt hotels development has often led to them adding value not just to the buildings but also the neighborhood situated in.

Villa Africa boutique hotel is a South African hotel that has various services.

It is a boutique hotel that is a continually evolving segment.

Target market / Type of traveler

Hyatt hotels target the customers in the upper middle and upper-income class group who are majorly of 30-55 years. These customers are rich and affluent and have unstated, potential and augmented needs which Hyatt caters to make them repeat customers. This group can also be classified as the "Baby Boomer" generation, these guests are healthier and more diverse menu options.

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Along with a comfortable atmosphere, compelling value and personalized service.

Villa Africa Boutique hotel those born between the late 1970s and early 2000s reflected new segments, new markets, new lodging products and new approaches to financing in a difficult economy. These guests are classified as the Millennials. These millennials have their own unique traits and cannot be compare to millennials in other countries. They aspire to social acceptability and are brand conscious. They embrace diversity and are eager to try new challenges, products and experiences.

Pricing structure

Hyatt hotels: Hyatt hotels focus on premium pricing strategy for its products as they cater to high profile business class and upper class of the society.

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The same strategy has proved to be a successful one as the customer are ready to pay the money for the services being obliged. Hyatt hotels also give discounts on group or extended stays.

Packages and promotions

Hyatt hotels: Hyatt uses man media channels to ensure customers are aware of their hospitality services. Talking about the promotion and market structure, Hyatt have specially designed to build and maintain positive awareness, and brand value is it by word of mouth or buy any other means.

Villa Africa boutique hotel offers a range of exciting, affordable and creatively designed packages that are perfectly tailored for business meetings or conferences. This hotel offers promotional rooms and prices.

Service standards and quality controls used

Hyatt hotel contributes to overall positive branding of products and make improvements as often as possible. Hyatt hotel has operational processes to deliver quality. The higher quality like of chain like Hyatt the more standard in many areas but also more flexibility for personalized regional services and offerings.

Villa Africa boutique hotel services in a comfortable, intimate and welcoming setting to fulfil the individual needs of every customer. The 24 standard rooms are situated in the green garden next to the Villa.

Current labour trends affecting the business

Hyatt hotel: influx of international visitors the Hyatt hotels must be able to provide services in a multitude of languages and tailored experiences properly suited to the culture and unique needs of their international visitors.

Villa Africa boutique hotel: tech explosion, majority of guests today are self-sufficient, tech-savvy travelers who are comfortable using apps or mobile websites. The hotel need to make offerings are up-to-date and are user-friendly.

Ownership

Hyatt hotels founder is Jack D. Crouch and Hyatt von Dehn. The hotel was purchased by an entrepreneur Jay Pritzker and his younger brother Donald Pritzker.

Villa Africa boutique hotel was found by Jos Bellefroid and [wife of Jos] Lydia's 5 children decided to pursue their parent's lifelong dream in Africa at Villa Africa.

How the establishments invest in "GOING GREEN"

Hyatt hotel: Hyatt hotels get customer loyalty from going green, typically the hotel guests are more sophisticated and varying degrees is likely to be concerned about environmental issues such as recycling bottles, cans and paper. Employees retention, employees like hotel guests, are increasingly sophisticated "tuned" into current thinking in society and are far more likely to identify with an employer whose principles and practices are aligned with their values.

Villa Africa boutique hotel: Regular compliances by implementing measures in the face of societal and regulatory pressures, unexpected, but substantial cost savings as well as potential new areas as profit may be found.

Conferences services provided

Hyatt hotel offers special events, spaces for meetings, ballrooms, Ilanga and Nina.

Villa Africa offers catering, events meeting in a variety.

How does the property ensure staff stay motivated and avoid high staff turnover?

Hyatt hotels reward their staff members. Hyatt hotels impact the on individual motivation, individual performance, organizational structural variables and organizational performance is evaluate.

Villa Africa boutique hotel shows how, over certain ranges of combinations of control and return rights, the relationship between alternative ownership arrangements and organizational performance may be nonlinear.

Method / medium of advertising used

Hyatt hotels get political in advertising campaign for new loyalty program, they also use Airbnb, Expedia and Coca-Cola's ads to come in mind.

Villa Africa boutique hotel has their own websites and social network for advertising and for easy access for everyone.

Policies in place with regards to sexual harrssment and discrimination

Hyatt hotels: Hyatt Dignity, Respect and Harassment Policies

Villa Africa boutique hotel: Protection from Harassment Act, 2011; The Promotion of Equity & Prevention of Unfair Discrimination Act, 2000

Current technology application used in operation

Hyatt hotels: Hyatt is taking some fascinating initiative to cater to a modern, high-tech audience most notably, setting up eight properties as "lab hotels" throughout the world. The IT team created a mobile tool to untether front desk staffers and allow them to move about lobby and interact with guests in a more personal way.

Villa Africa boutique hotel can use applications like eco-friendly heating and energy; lighting technology; iPad SOS systems; waste reduction technology.

CONCLUSION

The hotel industry operations have always been sustainable in all the sectors and always keeps the industry moving higher along with the upgrading of the technical applications. The hotel industry keeps up the with the expectations of travelers and tourists.

REFERENCES

  • Palgrave Macmillian, 2008, Tourism and Hospitality Vol 9; 2; 147-158, 15 December, www.palgrave-journals.com/thr/ C. and Jordaan R. Campus-wide Anti-Discrimination and Diversity Consultation, 21 August 2017
Updated: Oct 10, 2024
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Hyatt vs. Villa Africa: Hotel Industry Dynamics. (2019, Nov 28). Retrieved from https://studymoose.com/about-hotel-industry-essay

Hyatt vs. Villa Africa: Hotel Industry Dynamics essay
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