Elephant Culture Destruction vs Obesity Epidemic in America

The processed food industry is a financially successful clue to concealment tactics pertaining to the nutrition of the food being distributed, however, this cycle is being endangered due to the increase in technologic advancements and political deterioration. In the same way, elephant maltreatment and its effect, which was concealed for so long, has been immersed due to big media conglomerates. The destruction of the elephant culture mirrors that of the harsh capitalistic American society and both of its effects on the people in the respective communities.

The obesity epidemic is overthrowing the United States the same way the abuse of the african elephants is destroying their psyche, the breakdown of both industries is perpetrated by the new culture of accessible information, causing a new way of empathy and political change. African villagers have more to worry about than food, survival and crippling poverty, they must worry about the world‘s largest mammal crushing their villages.

While higher class citizens ensure the media that while they “have seen aggressive behavior from elephants.

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,,that‘s a story of the past" the villagers themselves tell a different story. The people who live in poverty are not able to tell their stories, and they are “still worried the elephants are just becoming more destructive”. This government concealment does not allow the world to help these people who are living in fear. It is yet another way people that are socioeconomically advanced are able to manipulate the lives of the people of the lower class. This is seen throughout all walks of life, the one percent is able to control to other ninety-nine, and media is the way of the new world, so controlling it is manipulating consumer perception the financial success of a company depends on what the customer knows to be true.

So “getting the company chiefs in the same room to talk about anything, much less a sensitive issue like this, was tricky business”.

The food industry ensures success by concealing the nutritional value of their food and embracing its other, more beneficial, attributes. Food company representatives relay their product’s accessibility, price and taste instead of warning consumers about health risks such as diabetes and obesity. This concealment is crucial, “they don’t want to be embarrassed they don’t want to make commitments, they want to maintain their aloofness and autonomy”. Their financial success relies on this occultation, they are then able to pay off political campaigns to promise to keep the laws that allow them to continue to produce chemical-riddled foods, this is the key to perpetrating the cycle of cheaply manufactured products to make a fortune. Unfortunately for these companies, technological advancement in the past twenty years has made information infinitely more accessible.

The effects of technological advancement has left these food conglomerates in a tail spin the emerging culture of easily accessible information has people more concerned with political issues people share videos of elephants crushing African villages online and then rally together to put that elephant down. Technology also allows the scientific world to further study the animal, even on a deep neurological level. Scientists were able to learn that the “brain organization and early development of elephants and humans are extremely similar”  through technological advancements. This gives us as a society empathy for the elephants, and forces us to “respond to the fact that we are causing other species like elephants to psychologically break down". Before, the higher ups were able to conceal the truth of the events that occur, however now that information is at our fingertips, we can no longer ignore the reality of the situation.

Science is how we can understand the affect of elephant destruction and captivity as well as the chemically altered food and what that is doing to our bodies and well beings. Despite the health risks, major food conglomerates make a “conscious effort to get people hooked on foods that are convenient and inexpensive”. They are able to withhold taking responsibility because the consumer has never before had the knowledge to make them do so now that consumers have easily accessible data to explain the effects of what genetically modified food is doing to their bodies, they are able force the food industry to take responsibility food industries have a market to compete with, and the pressure to do so causes them to up what is making their food sell, salt, sugar, and fatr.

These corporations are driven by money, so much so that they are willing to make immoral decisions to obtain it for example, Lunchable's exploitation of the working mother reaped great fiscal rewards food corporations often put their wealth towards political campaigns in order to gain political capital, thus ensuring that the laws that allow them to continue making so much money, are still intact. There are almost no regulations to marketing strategy or nutrition so they are able to exploit each area in order to obtain even more finical success. The politics on elephant captivity work in the same way poachers are driven by money as well, the desperation from the war allows them to put their morals aside and kill whole families of elephants.

The elephants that are in captivity are made to suffer, and often act out because of it these incidents are blown out of proportion by the media in order to gain social capital. The media is not only able to convince hoards of people to let these poor elephants die, but also to have these executions be treated as spectacles. For example, when “Sparks ultimately decided to have Mary [the elephant] hanged...more that 2500 people gathered at the local rail yard for her execution” (Siebert 360). This use of social capital skews morality, making it harder to live with ourselves as part of a society. The pressure found on both the food industries and society that is put on respectively by the competitive market and the media make for an immoral following.