2 Introduction 21 organizational structureTo escape the problem

2. Introduction :

2.1. organizational structure

To escape the problem and misunderstanding inside the industry,Emirates Airline break up its sector into tour business , hospitality sector , airport service , engineering and catering provision.

All of them have specific manager in the sector to prepare and give his summary to the general management. They put general CEO to handle and administrate all the activities of the business.

This method make the work easy to handle and control that every employee is work under strict manager and so on .

We have a lot of manager work in Emirates Airline like

HH Sheikh Ahmed bin Saeed Al Maktoum "Chairman & Chief Executive Emirates Airline & Group" , Sir Tim Clark "President Emirates Airline", Gary Chapman

"President Group Services & dnata" ,Adel Ahmad Al Redha "Executive Vice President, Chief Operations Officer, Emirates Airline" ,Thierry Antinori "Executive Vice President, Chief Commercial Officer, Emirates Airline" , Abdulaziz Al Ali "Executive Vice President, Human Resources, Emirates Group", Ali Mubarak Al Soori "Executive Vice President, Chairman's Office, Facilities & Project Management and Non Aircraft P&L", Nigel Hopkins "Executive Vice President, Service Departments, Emirates Group" .

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2.2. History

Emirates Airlines was established in 1985 by Dubai Government with just two aircrafts. Ever since the airlines began expanding, serving millions of customers and visiting various international countries from all around the globe. Today Emirates has 83 aircrafts files to 78 destinations in 55 countries worldwide. It is considered one of the fastest growing airlines and the fifth most profitable in the world and it has the fastest growing commercial fleets which are Boeing 777 , Airbus A330 and Airbus A340 models, serving from Dubai.

(BBC News) (Emirates, 2019)

Emirates Airlines main priority is providing high quality services and keep on trying to be the best airline on all of its routes which made they gain more than 280 international awards, such as the prestigious CAPA airline of the year award 2005 by the Centre for Asia Pacific Aviation.

2.3 Current Status:

Emirates airline has been able to build an eminent reputation for serving a large-scale of customers while maintaining the airline's excellence and robust relationship between their customers, increasing loyalty. Based on the airline's annual report, it has been noted that the Emirates Airlines has been able to gain a profit of AED 2.8 billion and a revenue and operating income of AED 92.3 billion while withholding service and accommodation of 58.5 million passengers within 157 countries in the 6 continents. While the airlines did gain a profitable amount of money, it has faced numerous of political and economic instabilities, enforced by external factors such as the oil price increase in emirates within half of the year and the political instability and currency fluctuation in Africa, this resulted into lower profit expectations and earnings.

Currently, the airline has been able to make and conduct successful partnerships with numerous of airlines and corporations recently, such as FlyDubai, Qantas, Alaska Airlines and Jetblue. These successful partnerships allowed greater flexibility to the consumer, better provided services by the airline and improved decision making in the management.

The most prominent act and services the airline is most proud of is The Emirate Airline Foundation, which began to make a vast difference by supporting poor children in South Asia, South East Asia and Africa. This foundation made efforts into donating school buses, providing decent and hygienic housings and medical care to poor children and supporting ADFA and their mission in Africa.

In January of last year recently, the airline announced the purchase of new 36 more A380 aircrafts to replace the old ones in order to enhance customer experience. Also, it has started to provide daily services to Zaghrib and Croatia and started to expand operations in Luxenberg City, Maastricht in Netherlands and Aguadilla in Puerto Rico.

With all successful recent accomplishments, the airline indeed did face difficulties enforced by the microenvironment surrounded by the competitors, who started to gain popularity by providing lower-fare flights to the same targeted customers and the competitive advantage some renowned airlines in Europe possessed when the other airlines started to invest more into improving and providing new products and their persistence in maximizing joint ventures. (Airline, 2019)

3. Technology Involved:

When any company establish they have to provide technology. And this technology will be depend on their need and available technology. However, all companies use same basic technology which are computer hardware, computer software, data management, and networking and telecommunication technology. Now we will write about technology involved in Emirate airline.

3.1. Computer hardware:

Due to the Emirates airline's need to develop their services, they try to provide best hardware computer. They provide Emirate station controlled by Wavetec with a smart L.C.D. touch-screen kiosk. Mechanism of action is the employee has all information about the customer and his/ her order. In addition, this makes their work more professional and accurate. Also, this employee will serve customers depend on their needs. For example, the customer speaks Spanish and he/she want any service he/she will serve from employee speaks Spanish, because he/she choose Spanish language.(Wavetec, 2019)

In addition, they have best Airline inflight entertainment. They provide Wi-Fi, and Live TV on aircraft. Also, all PC power outlets support HDMI & USB ports for charging of portable devices. Moreover, enhanced handset controllers, and personal video playback.( Emirates.com ,2019)

3.2. Computer software

Emirates Airlines used to use PC Air Flite for their flight scheduling and management but after their huge expansion they needed a more developed program so they switched to Sabre Airline Solutions which is the world largest airlines provider support them through the whole journey from planning the schedule, forecasting and implementing.

On the other hand, lastminute.com, the UK's leading travel website made a deal to become the sole supplier of hotel product to the Emirates Website. With working with both companies the Emirates will be able to lower their operating costs and gain a lot of profits while still providing Due to the great expansion the Emirates Airlines had they needed more developed programs to help them satisfy their passengers. They collaborated with ezRez which is a enhanced program that will enable customers to book hotel rooms, car rental and destination activities wit their flights online.

EzRez is a flexible program which support 14 languages and payments in 42 different currencies.

It allows its partners to offer diverse services to their customers such as car, hotel, trip activities and travel insurance. In addition, its Software as a Service (SaaS) platform which allow customers to easily reach the world biggest airlines and suppliers with reasonable costs. (ezRez Software, 2019)

excellent services to its customers. (Sabre.com, 2019)

3.3. Data management technology

One of the most vital components to an organization's success relies on data management, which is the base for every organization. Without an organized data management, the organization can lose many important information, leading to poor future performances and loss of track. Thus, ensuring a sustainable data management technology is critical to every organization.

Recently, the airline has signed an agreement with UTC Aerospace systems to embed a new data management technology, that goes by the name of virtual QAR. The aircrafts are going to be updated with AID(aircraft interface device) for accessing data during the flight easily and promptly. This helps recovering in-flight data and then sending the transmissions immediately to the organization, reducing the likelihood of data loss. Before this technology, data was collected from flight in a USB driver or PCMCIA cards. ( III, 2018)

Few years ago, the airline has partnered with Oxford University and established the Oxford-Emirates Data Science Lab in the faculty of mathematics, engineering and social science. Many renowned scientist, engineers and domain experts are gathered together in order to examine and and quench the airline's global network. The main focus of this institution is to develop new data sciences, machine learning skills, interpret customers' interactions, help placing the data in the organization and streamline business processes.(Bouchard, 2015)

3.4. Networking and telecommunication technology

Technology has become one of tools used in the business world, and international airports, especially Emirate, are trying to exploit them to the fullest.

The Emirate International Airport has decided to adopt modern and sophisticated technology and to adopt new technology to facilitate travel procedures. It is a "smart corridor" during which the identification and destination of the traveler by scanning the face of the traveler in just 10 seconds. Without the need to stop after the passport section. . It features a virtual aquarium with 80 different cameras that scan the eye and the iris of the traveler's eye. (euronews, 2019).

Wi-Fi in the air:

Enjoy with 20 MB of free data on all of our aircraft

You can make calls with other travelers on your trip using satellite phones in the seat, or talk to people on the ground using roaming data. (KSA.2019).

Dubai Plus (DXB plus) is a program designed to increase the capacity of Dubai Airport to 118 million passengers by 2023 without establishing any modern facilities or buildings. The technology used in this program, as announced by Dubai Airports, is the first of its kind and the most advanced on the scene, as this technology aims to enhance the experience of passengers through Dubai International Airport (MCD, 2019).

4. Commercially available solutions:

Airline isn't perfect area , it quickly goes up and down. In emirates airline everything was good , but at 2016 -2017 ,Europe, one of the main emirates airport faced terror attacks in Paris , Berlin , London and other places. In the new year, a new president came with new management that has issued orders to take strict security measures to enter the plane, which directly affected emirates airline revenue.Influenced the patterns of demand for travel, and wider, consumer and business. At the same time ,the dollar against currencies in our major markets continued to erode our main line, and our operations in some parts of Africa continued to face continued devaluation and resettlement challenges.

The industry thinks that the best solution for this situation is to reduce her cost to stimulate travelin.

Little by little, they solve their problem and up to now they do their best to be the best .

5. Business objectives: