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A change strategy is meant to achieve goals in order to achieve the goals, objectives. mission and vision of an organization. Chris Argyris noted, a healthy organization performs three core activities over time:
Chin and Benne describe three types of strategies for change:
The normative re-educative strategy is a change strategy developed by Benne and Chin in 1976. The normative re-educative strategy states that change in an organization will only occur once change occurs in the values, attitudes, skills and relationships of the employees or the followers.
In order to accomplish this each entity or individual involved in the change process must participate in the working-out of the plans of change.
Honesty and mutual collaboration are the hallmarks of this strategy.
This process of change is delayed whenever a conflict arises. The normative re-educative approach will be used to bridge the theory/practice gap and promote self-awareness during this phase (education programmes for midwives).
This approach reflects teamwork and anyone who attempts it alone will be beaten by the system. This approach is based on the belief that people need to be involved, to have ownership, to participate in all aspects of change that affects them because they will accept and implement only the changes that fit into their particular culture. The normative re-educative strategy assumes people are rationally minded and need to adapt to the process of change. This involves honest dialog and communication between the leaders and the followers.
Spietzer and Brown believe that this is the most effective strategy as compared to empirical-rational and power-coercive strategies because it is more likely to achieve adaptive changes and reach win-win solutions in the organization. However, Spietzer and Brown think that this model is still not comprehensive enough as it only attempts to change the behavior of the followers and does not focus on leaders changing themselves in order to initiate the change process. For that matter Spietzer and Brown proposed that Advanced Change Theory (ACT) is more suitable as also focuses on the leaders changing themselves leaders changing themselves in order to influence the followers or employees.
The Normative Re-Educative Strategy. (2017, Jan 10). Retrieved from https://studymoose.com/the-normative-re-educative-strategy-essay
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