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Media conglomerates, defined as large corporations formed by the merging of various small media outlets, wield substantial influence in the contemporary landscape. This essay delves into the multifaceted impact of media conglomeration on democracy in Canada, shedding light on the negative consequences that manifest through a focus on profit, media bias, and the elimination of local media.
At the heart of media conglomerates lies a fundamental shift towards profit-centric motives. Ivan Fecan, the CEO of CTV, encapsulates this ethos with his assertion, "If we can't make money, we have no reason to exist" (Mirrlees 1).
This singular pursuit of profit transforms audiences into commodities, commodifying news content to appease advertisers.
As a consequence, the sanctity of news space dwindles, making room for an inundation of advertisements. The delicate balance between informative content and commercial interests is disrupted, resulting in a reduction of program quality and a surge in hyper-commercialism. The media, once entrusted with the responsibility of serving the public interest, becomes commercially driven, jeopardizing the essence of ethical journalism.
Moreover, the conglomeration of media induces a shift in the focus of news coverage, diverting attention from significant global events to sensationalized stories such as celebrity scandals.
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An illustrative example is the disproportionate coverage given to the death of Anna Nicole Smith in 2007, overshadowing critical news like the ongoing war in Iraq (Baran 38). This exemplifies how profit-driven conglomerates distort news priorities, undermining the essence of a well-informed public.
The consolidation of media outlets into conglomerates not only amplifies profit motives but also paves the way for insidious media bias.
The absence of healthy competition and diverse perspectives facilitates the manipulation of public opinion by a select few conglomerates. A striking case study is the influence of Israel Asper, the founder of CanWest, on media bias in Canada.
Asper's avowed Zionist views led to a skewed representation of Arabs and Muslims, framing them as terrorists. In an interview with Jerusalem Post, he proudly declared, "In all our newspapers…we have a very pro-Israel position…we are the strongest supporter of Israel in Canada" (NECEF 6). The acquisition of The National Post by Asper reinforced this bias, with the paper staunchly supporting Israel during conflicts such as the 2006 clash with Hizbo Allah in Lebanon, using derogatory terms like "cockroaches" to describe the opposing faction (Gross 1).
The ramifications of such bias extend to the coverage of conflicts, as evidenced by the National Post's disproportionate reporting on the deaths of Israeli children compared to Palestinian children in 2004 (NECEF 7). This insidious influence underscores the dangers of media conglomerates dominating the narrative, suppressing diverse opinions, and compromising the objectivity essential for a robust democracy.
The third prong of the threat posed by media conglomerates is the systematic elimination of local media outlets. Through acquisitions and buyouts, conglomerates wield the power to diminish or eradicate local stations, severely impacting the diversity and vitality of regional news sources. The fate of The Reporter, one of Canada's oldest local newspapers, serves as a poignant example.
Upon its acquisition by Torstar Corporation in 1999, The Reporter underwent a transformation from a daily newspaper to a free biweekly one as a cost-cutting measure (Robock 1). The consequences of such decisions reverberate in the loss of critical local news coverage, leaving communities without a reliable source of information on regional affairs.
The closure of local media outlets not only results in a dearth of community voices but also leads to significant job losses. Mirko Bibic, senior vice-president of regulatory affairs for BCE Inc, highlights the corporation's reluctance to fund unprofitable stations in small towns (Sturgeon 1). This stance, while economically driven, contributes to the unemployment crisis within the media industry, as seen in the loss of 1000 journalism jobs in Northcliffe in the United Kingdom in 2009 due to a decline in advertising revenue (Toynbee 1).
In conclusion, the conglomeration of media demands heightened attention, as its adverse effects pose a substantial threat to democracy in Canada. The profit-centric ethos of conglomerates jeopardizes the ethical foundations of journalism, while media bias perpetuated by a lack of diversity undermines the democratic ideal of an informed citizenry. The systematic elimination of local media further erodes the fabric of community engagement, leaving citizens less connected and informed.
As conglomerates prioritize business interests over the ethical imperatives of the profession, the impact on democracy becomes undeniable. Media professionals find themselves at the forefront of this crisis, facing job losses and a challenging landscape where profit often takes precedence over public interest. The imperative to address these issues is not merely a journalistic concern but a vital step in preserving the democratic values that hinge on a vibrant, independent, and diverse media landscape.
The Threat of Media Conglomeration to Democracy. (2017, Feb 12). Retrieved from https://studymoose.com/the-negative-impact-of-conglomeration-of-media-companies-on-audiences-essay
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