The History of Pepsodent

Categories: History

Countless Americans went to bed each night brushing their teeth with Pepsodent tooth paste throughout the first half of the 20th century. The brand was highlighted in numerous print, radio and TELEVISION advertisements with appealing jingles and stylish dialogue. Pepsodent stood out from the pack since of its significantly minty flavor and teeth-whitening active ingredients.

Origins

o Details on Pepsodent's earliest days is limited. Business executives at Church & & Dwight, the owner of Pepsodent, declare the brand was presented in the early 20th century, at first as a tooth powder that ultimately changed into a paste type.

Pepsodent allegedly coped the late 1920s, at which time it started sponsoring radio programs, consisting of one hosted by Bob Hope. The relocation caused higher name acknowledgment.

Special Functions

o Pepsodent ads highlighted the tooth paste's distinguishing features. It had a minty flavor that was originated from sassafras, an active ingredient discovered in some ranges of tea and such soft beverages as root beer and sarsaparilla.

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Advertisements likewise mentioned the presence of irium (otherwise known as sodium lauryl sulfate) as a mechanism for battling dental caries, and to an active ingredient referred to as IMP for preventing dental caries.

Decrease

o Throughout the 1950s, Pepsodent was one of the most popular toothpaste brands in the United States. But such brand names as Colgate and Crest from competing companies were including a new active ingredient-- fluoride-- when it was found the chemical substance helped fight cavities. Heading into the 1960s, Pepsodent had not yet included fluoride, and sales were waning.

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Modification in Ownership

o In 2003 household-manufacturing business Church & & Dwight bought the Pepsodent brand name rights in the United States from Unilever, a British and Dutch business that sells an assortment of customer items throughout the world. Unilever still holds the rights to Pepsodent, where it is offered outside the U.S. Church & & Dwight also holds the rights to such toothpaste brands as Goal, Arm & & Hammer, Close-Up and Mentadent.

Marketing in the 21st Century

o Although the ingredients in Pepsodent have been tweaked over time, the brand never rebounded from the decline during the middle part of the 20th century. It is now considered a value brand alongside some of the bigger names in the industry. Stores selling Pepsodent usually offer it for half the price of such giants as Aquafresh, Colgate and Crest.

Claims by Church & Dwight

o According to the company website, Church & Dwight offer two versions of Pepsodent--one with the original flavor and another with enhanced whitening ingredients. Both versions, according to Church & Dwight, feature a "proven cavity-fighting formula" that aids in the removal of plaque and promotes strong enamel and healthy gums as well as tartar control.

Updated: Jul 07, 2022
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The History of Pepsodent. (2016, Sep 16). Retrieved from https://studymoose.com/the-history-of-pepsodent-essay

The History of Pepsodent essay
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