THE DIFFERENCE BETWEEN PRIMARY AND SECONDARY RESEARCH Primary research can be defined as a methodology used by researchers to collect data directly, rather than using the ready-made research form someone else. Secondary research is an information or data that has been collected already by someone else. Why a Research Question and Aim needs to be identified during Scientific Research. According to Jamie Hale. M.S. Scientific are interested in answering questions and acquiring knowledge concerning the observable universe and there are various research methods that has being used in attempt to satisfy these interests.
The main aim and needs to be identified when doing the research are: description, prescription and explanation and control. Description are systematic and precise, allows researchers to describe a single phenomenon and observation of a single person individually. The aim of scientific research in conducting research is to contribute towards science by systematic collection, evaluation and interpretation of the reliable, efficiency, effectiveness, quality and accessibility data in a planned manner.
In order to understand the reasons, development and effects of the diseases be able to diagnosis and treat the patients. THE TYPES AND THE USES OF QUALITATIVE AND QUANTITATIVE METHODS. Quantitative Research method- Is a market research method that focuses on obtaining data through open-ended and conversational communication. It generates a lot of information rather than figures. Types and the uses of Qualitative research methods. 1] One-on-one interview 2]Case study 3]Focus groups 4]Record keeping Record keeping method- is a method that makes used of an existing reliable documents and similar sources of information as a data source.
This type of data can also be use when doing a new research, it is the same as going to the Library to get a books or material for the project or research. Case study research: The case study research is type of research method used within a number of areas like social sciences and education. It is the one of the simplest methods of conducting a research as it demands a deep dive and very thoroughly understanding of the data collection and conclude the data. One-on-one interview: Is one of the most common qualitative research methods, it is a personal interview that has being conducted with one respondent at a given time. This kind of research method is purely a conversational method to get the depth details from the respondent. Commonly used in health and social research and this can be done face to face or over the phone. Quantitative Research Methods: This is the type of research method that focuses mainly on describing the characteristics of a population. It is a closed ended question, use highly structured methods like structured observation through surveys and questionnaires in numerical ways. Quantitative Research method type and uses. 1]Survey Research 2]Correlational 3]Quasi-experimental 4]Experimental Survey Research – Survey research can be done through an interview, questionnaires and sampling polls to get a behaviour sense with intense precision. It usually expressed in a percentage which can be conducted around one group or used to compare several groups. For example, a receipt from the store asking you to ring the number at the bottom of the receipt to participate in survey in other to win a price. Correlational Research: This type of research can be done to establish what the effect of one or the other might be and how that might affect the relationship. It conducted in order to explain a notice occurrence. A survey conducted on a minimum of two groups and once the information is compiled it is then analysed mathematically to draw a conclusion. 2.2 THE CONCEPTS OF QUALITATIVE APPROACHES. 1]Reliability 2]Validity 3]Objectivity Reliability is the extent in which a measurement tools gives consistent results, it is more appropriate context to use in qualitative research than validity Validity is described as the ability of the instrument to measure what it is supposed to measure and reliability the instrument’s ability to consistently and accurately measure the concept under study (Wood et al,2006). Reliability and Validity of qualitative data are important to determine the stability and quality of the data obtained. There is no single, coherent set of validity and reliability tests for each research available in the literature. 2.3 THE MERIT OF QUALITATIVE AND QUANTITATIVE DATA. Qualitative and Quantitative analysis each offer Advantages and Disadvantages. With the availability of statistics quantitative analysis is more objective and precise. It allows more flexibility, creativity, and making it more useful tool for small business. Can be used to identify problems like why a product is not selling well. Qualitative analysis is subjected to nature and frequently used in conjunction with statistic statistical analysis, it explains how thing work the way they do and how. Qualitative Merits – Qualitative research methods in business allows you to explore in your given topics in more depth and details than Quantitative research, is often less expensive to carried out than Quantitative research because you do not have to recruit so many participants or use an extensive method to finds out how and why the business is not selling well. Another advantage of qualitative research is that it allows flexibility as far as location or timing is concerns because you do not have to interview a very large of people at the same time. Quantitative Merits involves the fast speed data collection and can be analysed quickly to determine what is going on with the business and sales development by using statistic valid random sample through survey from the customer. A survey can quickly generalised to the entire population, it could it anonymous, which is good when dealing with a very sensitive aspect of the business. Also, it will generate your findings beyond the participant group. 3.1 The Important of Confidentiality in Business. It is very important to maintain confidentiality in business in other to build and maintaining the trust within an organisation and also to ensure an open and honest communication between the customers, and employees. In most organisations employees are expected to maintain a very high level of confidentiality both internally or externally when dealing with customers, clients and business partners. Maintaining secret related to inter-department communication as well as communication between you and your managers. You will have to prove yourself trustworthy as an employee to build the reputation of your organisation for credibility in the long run. As this will strengthens your relationship with other co-workers, supervisors and your clients. For example, sometimes company and employees often have an access to their customer information that is private and confidential and it will be needed to be treated just like that. The sale staff may become aware of strategies, decisions, and information vital to the success of the business or an organisation, and sharing this secret to another company would be unethical and there is a legal consequence that follow. 3.2 Ethical Considerations that Might arise from Research Programme. 1] Do not Misinterpret the Data- Ensure the quality and integrity of your research 2]Protecting Anonymity and Confidentiality- Respect the confidentiality of research respondents. 3] Avoid harm to your participants. 4]Avoiding deceptive practices- show that your research is independent and impartial. 5]Providing the right to withdraw- Let the participants do it voluntarily and give them the assurance that they can withdraw at any time. References Bhat. A. Sales and Marketing. [online] Available at: www.questionpro.com Accessed on 17th December 2018. Klazema. A. type of Quantitative research for student [online]. Available at: Accessed 17th December 2018. Metcalf. T. Advantage of Qualitative forecasting. [online]. Available at: . Accessed 17th December 2018 Turk. J. Anaesthes101 reanim. 2016 Aug; 44(4): 212-218. [online] Available at: Accessed 17th December 2018. Wood MJ, Ross-Kerr JC, Brink PJ (2006) Basic in Planning Nursing Research: Question to proposal 6th edn . Jones and Barlett. Step by step guide to critiquing research. Part1: Coughian et all, Pp 65-663, British Journal of Nursing. 2007. Vol 16, No 11. Quantitative and Qualitative research methods /skills you need. Accessed 17th December 2018. Andreas M. Riege, (2003) Conceptual paper literature review. MCB UP Ltd. Kari. S. (2005). Pros and Cons of qualitative and quantitative. [online] Available at: . Accessed 17th 2018 . Accessed 17th 2018
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