The Influence of the Women’s March on the Rise of the Music Industry
The 2017 Women's March was about sexual violence against women, LGBTQ rights, equal pay, and abuse of power, among other things. The Trump era established the conjuncture? for this march. The election and inauguration of Donald Trump as U.S. President were among the many events that had led to a crisis, and the Women's March was a cultural rupture+ that occurred because of all the things that the Trump administration continues to represent in a patriarchal culture driven by capitalism."…...
Man with Smooth Voice B.B. King
B.B. King also known as the man who sold his “The man with a voice so smooth it could melt butter” He was born as Riley B King in Itta Bena, Mississippi on September 16th 1925 (Rolling Stone) His parents divorced when he was nine, and his mother unfortunately passed away leaving him to be raised by his grandmother on her side. King dropped out of high school in the 10th grade to start picking cotton, and singing gospel songs…...
Introduction to Music Synthesis Essay
I enrolled in the Introduction to Music class to get a full understanding of the different patterns of music. I also wanted to how each composer made their unique music on different styles from their rivalry competitors. During the semester I got familiar with musical works from various periods that I never took the time to actually listen to these particular styles. However, the information about musical works that I learned in this class has allowed me to focus my…...
Metallica Concert Review
The first concert I will be reporting about is Metallica. Specifically, the Metallica concert in Salt Lake City, Utah. This concert was brought back and posted as a support for the people who are currently dealing with the unfolding events. This was the first time in ten years that Metallica performed in Salt Lake City. This was the 13th time that Metallica has played in Utah. Metallica first played in Salt Lake City on May 17, 1986, at Salt Palace…...
Concert ReviewMusicMusic Industry
Wizkid "Defying Gravity" He is like a virus and his influence has an unconscious effect believe me I didn’t know when I started humming his controversial hit song “holla at your boy” unconsciously. He is a big force to be reckoned with and he could be tagged the heavyweight champion of the new hip-hop generation. He’s a young talent with vocals out of this world. He made his way into the limelight with his hook on M. I’s Fast Money…...
Famous PersonMediaMusicMusic Industry
A history of the pop-group, The BeatlesThe Beatles<BR> The Beatles to this day are one of the most famous and <BR> popular rock 'n roll groups in the world. The Beatles ;BR; include George Harrison, John Lennon(1940-1980), Paul ;BR; McCartney, and Richard Starkey(Ringo Starr). All of the ;BR; Beatles where born and raised in Liverpool, England. John ;BR; Lennon was considered the leader of the band. George ;BR; Harrison was the lead guitarist. John Lennon was a song ;BR; writer,…...
MusicMusic IndustryPop MusicThe Beatles
So Solid Crew
Introduction So Solid Crew were the first British group to adopt the hip/hop garage genre from America and consequently they made quite a significant mark on British music. They were declared as “The most talked about and controversial musicians of the 21st century”. A lot of what made the band so successful is the way in which they conform to all aspects of the American rap genre. As So Solid were one of the first to bring this genre of…...
CrimeCriminal JusticeFamous PersonMusicMusic IndustryTerrorism
Madonna has been a very influential female "popstar" over the last 20 years: to sell her music she has publicised herself through the media, and through this media she has stuck to the concept that "sex does sell". Madonna was born on the 16th of August 1958 as Louise Veronica Ciccone, in Bay City, Michigan. She began her journey into the most influential industry and medium by moving to New York to become a ballerina. From this young age she…...
CultureFamous PersonMusicMusic IndustryPop MusicReligion
Phil Collins, the British drummer/singer/song writer from the British rock group Genesis, has added very much to the music world through his heart grabbing lyrics and original musical sounds. Collins is one of the great music artists of today and his many noted awards proof it. Born in 1951 London, Collins grew up with the sounds of the Beatles. His mother, June Collins, disapproved of his musical interests, and tried to direct his attention toward acting. She was a successful…...
Wiz Khalifa Biography Review
Wiz Khalifa Cameron Jibril Thomaz, better known by the stage name Wiz Khalifa, is an American rapper based in Pittsburgh, Pennsylvania. Khalifa was born on September 8, 1987 in Minot, North Dakota to a mother and a father serving in the military. His parents divorced when Khalifa was about three years old. His parents’ military service caused him to move on a regular basis. Khalifa lived in Germany, England, and Japan before settling in Pittsburgh where he attended Taylor Allderdice…...
BiographyHip HopMusicMusic Industry
McFly Radio: Active Music Review
Over the past 5 years in the spotlight, McFly have constantly been chucked back and forth between critics like a piece of bait between angry dogs - being criticized for being too pop or trying to be too rock, for being young and for being tied together with the name "boyband". And what do they have to say back to this continuous battle to win over the charts and the crowds? This album. Filled with provocative lyrics and catchy tunes…...
MusicMusic IndustryPop Music
Kids These Days
There are a lot of things that I despise in the world today, and for many good reasons. One of these things (or should I say person's) is Justin Bieber. Oh where do I start! First of all, his voice is so high pitched, you wouldn't to be able to tell the difference between him and a ten year old girl. Secondly, going back to the ten year old girl, doesn't he looks like one? If you said yes, you're…...
Famous PersonMusicMusic Industry
Iron Maiden – English Heavy Metal Band
Iron Maiden are an English heavy metal band from Leyton in east London, formed in 1975 by bassist and primary songwriter Steve Harris. Since their inception, the band's discography has grown to include a collective total of thirty-six albums: fifteen studio albums; eleven live albums; four EPs; and six compilations. Pioneers of the New Wave of British Heavy Metal, Iron Maiden achieved success during the early 1980s. After several line-up changes, the band went on to release a series of…...
Heroes of the ‘Six String’ – Jimmy Page
This is a tale of the Gods, their ability that has inspired many more budding rock legends. Their weapons, the six string guitar, both electrical and acoustic. Now let's enter a world of licks, riffs and magical music produced by the Heroes of the Six String. Let us enter the life and times of the legend of 'Stairway', Mr Jimmy Page. Jimmy Page is probably more known for his role in the 70's band, Led Zeppelin, with his band mates,…...
Essay on Apple Inc
This paper describes the key strategic challenges facing Apple Computer. This paper will also describe the dimensions along which company success can be measured. We will also describe the critical external and internal environmental factors that have strategic implications for Apple’s future. This paper will further explain how Apple’s strategy stands up against industry rivalry. In closing we will provide recommendations to enhance the effectiveness of the company’s strategy or to change its strategic approach for better results. (more…)...
Apple IncBusinessCompetitionCompetitive AdvantageMusic Industry
DJ Setup Assignment
In this assignment I will be looking at buying a complete mobile DJ setup to suit my needs, within a budget of 3000. I will be looking at advantages and disadvantages of different formats and their respective equipment. I will also have to assess what genres will be predominate in my sets and how my system will have to be adapted to best compliment them. Different music formats There are 3 main formats that people mix on today, each with…...
Obsession for The Beatles in the 1960s
Beatlemania in the 1960s The Beatles were a mystical happening that many people still don't understand. Phenomenoligists had a ball in 1964 with Beatlemania, a generally harmless form of madness which came from Britain in 1963. The sole cause of Beatlemania is a quartet of young Englishmen known as the Beatles. In the less than one year that they achieved popularity in England to the time they came to America, The Beatles achieved a popularity and following that is unprecedented…...
MusicMusic IndustryThe Beatles
Classification of Instrument Which Are Used in Sri Lankan Schools
School Bands The band plays at different essential school activities bringing light and splendor to the events. Any of these are the Yearly Inter House Athletics conference, the school prize-giving, cultural events. The Western Band plays at the Sports and the Eastern Band works together in a rare show of color, sound, rhythm and harmony. 1) Western Band No Name of the instrument Methods of Sound Production Instrument Type Marching Bass Drum Idiophone Percussion Marching Snare Drum Membranophone Percussion Flute…...
Classical MusicFluteMusicMusic IndustryMusical InstrumentsMy Country Sri Lanka
Many of us believe that increasing the use of digital media has improved our lives. Thanks to social networks and the way it works, digital media is now integrated in much that we do, improving our productivity and facilitating communication. Our life is made easier by digital innovation. The positive impact on our life of the digital innovation is big and we cannot ignore the advantages of the digital world. You can very quickly collect music playlists on the Internet…...
Hip-hop is a cultural movement that centered on music. It was born during the 1970s, in the Bronx, a poverty stricken section of New York City. DJs pioneered the movement, experimenting with new sounds and other forms of artistic expression. The most famous of these DJs are often referred to as the fathers of hip-hop: DJ Kool Herc, Afrika Bambaataa, and the Grandmaster Flash. Under their influence hip-hop became an innovative art form, creating stylistic sounds such as the beat…...
Hip HopHistoryMusicMusic Industry
Ramos The Messages Of Rap
The Messages of Rap How does rap music influence today's society through its culture and messages? Rap music is "a style of popular music, developed by disc jockeys and urban blacks in the late 1970s, in which an insistent, recurring beat pattern provides the background and counterpoint for rapid, slangy, and often boastful rhyming pattern glibly intoned by a vocalist or vocalists" (Webster's Dictionary). Even though rap music has this one definition, it represents different things to different people. It…...
Hip HopMusicMusic IndustryPolicePolice BrutalityRap
The programmatic content of the title is directly related to the legend of Luamerava, and there are clear influences of traditional African melodic material. Hofmeyr specifically references mbira music in this work. The mbira is a traditional African instrument which belongs to the lamellaphone family. It is an instrument with a series of thin plates, each which is fixed at one end and has the other end free. When the musician depresses the free end of a plate with a…...
The hazy and trippy mood that characterized psychedelic rock wasn't only limited to music, but also emerged on the album covers, which featured multi-colored and distorted aesthetic, as well as influencing the musicians' images and performances. Concerts started to become actual shows (especially towards the late '60s early '70s), which aimed to recreate the effect of psychedelic trips not only with music but also through the use of liquid light shows and special effects such as confetti or other surprise…...
All rappers always try hard to become successful. Between all trap players, Lil Baby has become one of the hottest trends as of 2019 according to an article I found on Rolling Stone by Charles Holmes (2019). A lot of rappers are successful and all have their own little taste that they enjoy and others do as well. However Lil Baby's taste is my own favorite. Close Friends, fits into the whole, and to a lesser extent, fits into the…...
During the mid 1940s, when the swing era was drawing to a close, a new style of jazz was in the making. Swapping the big bands for quartets, the dancing shoes for a tasteful suit and glasses combo and the largely diatonic, homophonic melodies for quick moving, chromatic lines; jazz music had evolved again, into bebop. Amongst Charlie Parker and Dizzy Gillespie, often credited as the two sole founders of the sub-genre, was tenor saxophonist Dexter Gordon; armed with a…...
Classical MusicExtremely Loud And Incredibly CloseJazz MusicMusicMusic IndustryMusicians
Over the last twenty years the music industry has seen many changes
Over the last twenty years, the music industry has seen many changes, and record labels are no exception. At one time, getting signed to a major label was the way to go and brought instant success to artists lucky enough to be noticed. Today is much different as there are now three major labels, many independent labels and the artists who decide to do it themselves and be their own label. As your advisor, I want to make sure that…...
Artist Branding- Individuals as Trademarks in the Music Industry
Trademarks are everywhere. In our everyday lives, we are constantly in touch with different brands. In town, in shops, in gyms and at concerts. Multinational companies, local companies, products and individuals are all categories of well-known brands. The benefit of seeing a company as a brand has meant that it is no longer just the big companies that are interested in brand building. Kapferer (2008: 2) Highlights the many uses of brand building and says “Amazingly, all types of organizations…...
ArtistsBrandsGlobal MarketingMusic IndustryResearchTrademark
The late Dave Brubeck
The late Dave Brubeck left behind a legacy as a jazz pianist, composer, bandleader, husband, and father. He wrote everything that ranged from opera and ballet, to a contemporary mass. Brubeck was well known for experimenting with time signatures unusual to the traditional jazz sound. The uneven meters, along with the incorporation of all kinds of different rhythms in his music, is how he captivated the attention of younger listeners. The significance of Brubeck in the history of jazz is…...
Famous PersonJazz MusicMusicMusic Industry
Digital Millennium Recording Act – Napster By Patrick Sampson
The Recording Industry Association of America (RIAA) filed suit against MP3 community software maker Napster for copyright infringement. This would be both the musician’s and company’s copyright if the copyrights of works created by employees belong to the employer in the first instance. The scope of the Digital Millennium Copyright Act (DMCA) helps to protect both musicians and record companies. The Napster case set the standard on the liability of providers of free copyrighted content over an online medium. Napster…...
English singer and song writer James Blunt made it to the pop charts in 2005 following the release of his album Back to Bedlam, which included the song “You’re Beautiful”. Multi talented Blunt, writes, sings and plays both piano and guitar. With only two released albums, he is relatively new to the music scene yet has been nominated for multiple Grammy, as well as British awards. He has become known for his emotional lyrics and music and his sad, meaningful…...
Famous PersonMusicMusic IndustryPsychology
The Impact of Internet on Indian Punjabi Music Industry
GOALS: The primary goal of this literature evaluation is to demonstrate the possible impacts of web, specifically in e-commerce and online ads, to the market of Punjabi music. In addition, the literature evaluation checks out numerous points of researches, studies and arguments of various authors on how web can be either useful or damaging component towards Punjabi music market. The research study explores substantial contributing aspects that affect the trend of e-commerce, ads and online outsourcing and on how these…...
IndiaIndian MusicInternetMusic Industry
Alan Freed and the Payola Scandal
In the late 1950’s and early 1960’s, during a time of shifting cultural identity, many Americans who held conservative views found themselves caught in a socio-cultural predicament. The social dynamic of urban communities had begun to change as more African-Americans moved from the Southern United States into the Northern and Western regions of the country. This diaspora meant better jobs and homes for African-Americans and ultimately translated into more spending power among this portion of the population. While many sectors…...
* Does the growing popularity of downloading music from the Internet give rise to a new music industry value chain that differs considerably from the traditional value chain? Explain why or why not. I think it might have an effect in the traditional value chain for the fact that nowadays it is very normal to download music from the internet illegally and legally. Due to this fact the sales in albums in the music industry have decreased. People prefer to…...
Growing up on the streets of Hoboken, New Jersey, made Frank Sinatra determined to work hard to get ahead. Starting out as a saloon singer in many down-trotted bars, he got his first major break in 1935 as part of The Hoboken Four on a popular radio show, Major Bowes Amateur Hour. In 1939 Sinatra caught the attention of Tommy Dorsey and his orchestra. He sang the first ever No. 1 song on Billboard, I'll Never Smile Again. That same…...
CareerCareer GoalsListeningMusicMusic IndustryMusical Instruments
What Is Mento?
Mento is a distinct style of Jamaican music that emerged in the early 1900's and is not to be confused with Jamaican calypso. Mento, much like other Caribbean folk music, is a blending of African rhythms, Latin rhythms, and Anglo folksongs. Mento draws its traditions from African slaves brought to Jamaica and some European folk culture. Slaves were sometimes made to play music, singing European folk songs which largely influenced the development of Mento. Inevitably, the slaves would infuse their…...
ArtCulture And MusicGuitarListeningMusicMusic Industry
Piracy Ruining the Music Industry
For many people, music is a large part of their lives. They listen to it to as often as they can. In their cars, while they work out, study, and many other daily activities. But does anyone think about how important music is to those who work in the music industry? Some people buy CD’s, others may buy digital copies online (often referred to as mp3’s). However, there are others who download free copies of music from file sharing websites,…...
Kurt Donald Cobain
Kurt Donald Cobain, known for being a song writer and lead singer for Nirvana was born in Hoquaim Washington on February 20, 1967. Cobain seemed to have a pretty happy childhood growing up in Aberdeen Washington, a small logging town, with his Mother (Wendy) and Father (Donald). However, at the age of 8 his parents got a divorce and Cobain became very withdrawn. He lived with his father after the bitter divorce and would visit his mother and sister (Kim,…...
BehaviorFamous PersonHuman NatureListeningMusicMusic Industry
Music Illegal Downloading
Record companies today believe that downloading music for free is a crime and hinders the sale of music in stores. Though it seems to be free, this paper present to the pros and cons of downloading music from the Internet. Important points will be discussed are the file sharing programs history, why downloading should be free and lawsuits for downloading music. Peer-to-Peer technology is a form of file sharing that enables the sharing of computer resources such as, files by,…...
Lil Wayne vs. Drake
Music is something that everyone loves and some people go to music to calm themselves down when their stressed, angry, sad, or happy just in general. Personally, I listen to a lot of music, so I’m choosing Lil Wayne vs. Drake. Lil Wayne thinks of himself as the “Best rapper alive”; & yet he is known to be one of the best rappers according to magazines, record sales, and etc. Lil Wayne is also in charge of Young Money Entertainment…...
ListeningMusicMusic IndustryMusiciansRap Music
Michael Joseph Jackson
As a young child, Michael Jackson had cultivated stardom as a singer and performer with the Jackson Five before he reached double digits in age. In the '70s he remained a stalwart member of that group, becoming an ever more central figure in its continuing success. And although he began to step out as a solo artist during the '70s, Jackson did not truly become a full-fledged star until the '80s, the decade he personified, defined and ruled so completely.…...
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on Music Industry
The current state of the industry is experiencing rapid growth across all parts of the business. More and more people are purchasing tickets and are experiencing shows live which contributes to the growth in revenue in ticket and merchandising sales which is expected to reach $9.1 billion in 2021(adage). Creativity is at an all-time high as well. The advancements in production technology has allowed anyone to become an artist seemingly overnight. Music can literally be created anywhere because of this technology from bedrooms across the U.S to the far corners of the globe music which has expanded an artist’s reach. Millions of people are now able to instantly download a new song from anywhere in the world and listen and share it with others. With all this good however there are some bad things that are currently happening in the industry.
Music Industry Issues
Some of the major problems that are occurring include major streaming platforms are financially unreliable, piracy levels are rising, and artists are struggling to make a living off the music they make. Given the overall popularity of music in this day and age these problems are expected. Most of these problems are hidden from consumer’s eyes so the harsh realities of the music industry go unnoticed (digital music news).
Despite the problems in the music industry today the musical culture in the U.S has and still remains strong. For many music is an escape, a medium where people can express themselves freely or blast their favorite song in the shower or slow dance with their crush on prom night. Music touches every part of our lives through television, video games, sports etc. and it’s become one the biggest parts of our culture as a country. The history of music in the United States has always been rich.
US Music History
From the very beginnings of when this country was fighting for independence Francis Scott Key wrote our national anthem. Which laid the ground work for other patriotic songs to emerge like ‘My Country Tis of Thee’ and these songs established what it meant to be American. The influx of immigrants to this country have also contributed to enrichening the music culture of America and despite their struggles during slavery Africans turned to music and created songs in the underground railroad like ‘Follow the Drinking Gourd’ to escape their reality. These were starting moments that have made our music culture what it is today (the artifice). More recently during the time of the world wars when our country once again turned to patriotic songs to build moral. After the wars the country went through political, social and cultural change in which several artists emerged during the 1960s like Bob Dylan and Elvis Presley. These artists ignited the advocation for change and inspired youth to stand up for what they believe in.
Without the early mixing of cultures and diversity those changes may have never occurred. 1970s and 80s were more controversial and America had to face some hard truths as country. The Vietnam War sparked outrage throughout society and many artists spoke out against it. The civil rights movement of the 1960s was still lingering in society as black people began to express their struggles through music. Our countries values were in question not only by everyday citizens but artists as well. The music industry is once again being used in our current political, cultural, and societal environment.
Cultural Shifts and New Genres
One of the most recognizable shifts in the musical culture over the recent years has been the rising popularity of hip hop. The most popular genres of music in the U.S are hip hop, rock, country and pop. According to Nielsen Music’s 2017 year-end report hip hop surpassed rock as the most popular genres in terms of total consumption (usa today). It seems like every day there is a new artist discovered in the hip hop world and they become overnight sensations. In 2017 hip hop album sales were down by 19% but to make up for that streaming surged dramatically. Hip hop streaming grew by 43% and saw 400 billion streams within the genre compared to the 2016 total which was around 252 billion. The rise in the popularity of hip hop can be equated to several factors. One being the rebellious messages tones that are sent through the songs.
Sophomore Amir Meyers a rapper and producer Harrisberg High School thinks this is why the genre is so popular among the youth in America. “I think it’s cringy, but there’s a type of rebellious nature that comes with hip hop. Rock was considered rebellious and that’s what the youth listened to, and now we have hip hop and rap.” Myers said. (HHS media). Another factor as to why hip hop has become so popular is given the political climate in America. Many artists have become social advocates for change, such as Kanye West visiting the white house which received mixed reactions from citizens. A more common theme among rappers now is to include political messages within their songs. Rapper Childish Gambino’s song “This is America” highlighted the realities of gun violence in America. These types of actions have all contributed to the popularity of hip hop in the United States and has made hip hop a tool for societal change and expression in America.
Another cultural shift that is occurring is the rise of a relatively new genre in music compared to other popular ones is that of EDM (Electric Dance Music). This style of music has been around since the 1980s but only around 2011 really became one of the biggest genres not only in the US but around the world. The artist Skrillex became a pioneer in the genre after he posted one of his very first songs on Facebook which received criticism and asking, “where’s the drop?” Those simple 3 words would go on to be a catch phrase for many fans of the genre. (Pitchfork). More and more artists began to emerge during this time, like Swedish House Mafia, Daft Punk and Avicii. These artists, many of which came from outside the United States brought their new style of music stateside and really took the genre to a global level. The global estimated value of EDM is estimated to be around $7.9 billion and over 160 million EDM festival tickets were sold in 2017 (lowtone.co).
Streaming of EDM on Spotify is around 16 billion streams alone. In 2013 EDM became a viral hit with the emergence of the Harlem Shake challenge which was inspired by Baauer’s hit song.
Drug Issues in EDM Culture
Despite this vast popularity the genre has experienced controversy and tragedy in recent years. In 2012 nine people were non-fatally stabbed at a Swedish House Mafia concert in Dublin, Ireland. In 2013 two Electric Zoo attendees died due to drug related deaths. The issue of drugs has been a problem within EDM culture because of the nature of the music and the environment in which they experience the music has contributed to drug use among fans. Avicii before his death earlier this year “lived on a cocktail of prescription drugs” that he said, “kept him going”. Drug culture with EDM has far reaching within clubs, parties and festivals. Many organizers refuse to allow nonprofit organizations like DanceSafe at their events because of the drug testing that they provide to attendees. Event organizers fear that they could be held liable for any overdoses or deaths that might occur at their events. Shane Morris, a former manager within the EDM industry, spoke out against the realities of the drug culture at music festivals “…The promoters win because they collect at the door, and a percentage of the Molly sold in the venue… The security wins because any ‘non-promoter-approved’ Molly dealer is thrown out and/or arrested, so they keep appearances with local law enforcement.
The drug dealers win because their product is sold in a monopolized environment, free of competition, where they are free to set the price. The venue wins because they can avoid the rave laws and feign ignorance…”. (odyssey) This is how the EDM genre has shifted and now it poses risks for millions of attendees because of the refusal by organizers to provide educational opportunities to fans of the genres.
The drug culture within music festivals is a problem that needs to be addressed but music festivals still remain popular pilgrimages during the summer months which are “festival season”. Thousands of people each year patiently wait for lineups to drop and began the journey to major cities, small towns or parks across the United States. Music Festivals have become not only massive hubs for art and music but have become major financial generators which have major impact on the economies where they are held.
Coachella for example which occurs in small the small desert town of Indio, California creates about 3,000 temporary jobs and in over $250 million dollars into the economy in 2012. The festival saw $47.5 million in revenue making it the most popular and most profitable music festival in the U.S. (Clark the economics of music festivals). Music festivals serve as places where people can freely express themselves and advocate for change or even register to vote. These gatherings bring people from all cultures and walks life together for one weekend and to make lasting memories. Despite the issues that need to be addressed festivals will remain one of the core staples of American music culture. With live consumption being at an all time high another form consumption is also experiencing rapid growth.
Role of Streaming in Economy
Streaming is one of the most profitable areas in the music industry. According to The Recording Industry of America streaming now accounts for 75% of all the revenue within the music industry (the verge). Most of the major streaming platforms such as Spotify, google and Apple music offer paid subscriptions for users, so they can avoid ads.
According to the RIAA “The music streaming economy presents myriad new opportunities, but also its share of challenges too,” the RIAA writes. “According to Nielsen, more than 70,000 different albums were released by mid-year. Finding an audience amongst an extraordinary range of music choices, competing for the user’s attention against other entertainment options on the ubiquitous smartphone, and being prominent on dozens of different digital platforms is … critical for success.” (the verge). These platforms provide users with an endless supply of music at their fingertips. Spotify will even curate specific playlists based on one’s listening habits. Streaming has also allowed artists to upload their own music without having to go through a record label.
As the pattern continues the success does not come without controversy and the streaming industry has its fair share. The most common problem within the industry is the low financial reward the platforms give artists for their work. Apple Music has been in the process of fixing this and Tidal, a new platform has emerged as being artist friendly (digital music news). This has left artists to question their value. Most notably was Taylor Swift who went into a legal battle with Apple over royalties.