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KFC Marketing plan

Paper type: Essay
Pages: 2 (496 words)
Categories: Fast Food,Food,Marketing
Downloads: 32
Views: 212

Executive summary:

Kentucky Fried Chicken (KFC) continues to be recognized as an earliest franchising company around the world( Teampaperwarehouse.com,2014,2014). Roughly half of KFC’s worldwide restaurant companies are owned and run by independent businessmen and ladies, KFC franchisees( George L, Paugh III). Today KFC is the leading fast food chain and has been successful in developing a renowned global credibility. Because 1960 KFC has targeted numerous foreign markets and is able to expand in multiple continents in which they have initiated a new obstacle in dominating Asia.

It has served in more than 80 countries and 25 percent of its restaurants are operated and run by the Company. The report is based on information from variety of data sources, including papers, publications, business reports, books and academic journals.


Swot Analysis helps to understand a company where they are doing not have behind and what Internal and External factors they are or can deal with in future.By taking the time to perform this analysis you will gain a fresh prespective on what KFC offers, what barriers KFC face, what competitive difficulties it need to overcome, and what barriers to growth exist now or may exist going forward.

KFC has been an established service however it can likewise face some problems which SWOT Analysis assists companies to recover. KFC operates in 74 nations and areas throughout the world. It was by Colonel Harland in Corbin, Kentucky. The business was then sold to 2 Louisville business owners. In 1966 KFC was noted in New York Stock Exchange.Heublein Inc. acquired KFC in 1971 but soon after disputes occurred between Colonel and Heublein over quality assurance and tidiness concerns. In 1986, Pepsi Co acquired KFC, by that time KFC had broadened to 55 nations with over 6600 systems.

Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) into a new company called Tricon Global Restaurants, Inc. Today KFC is an iconic brand that is recognized in nearly every country around the world. The competitors of KFC have taken over a large market share. According to findings McDonalds about 35 percent of the share in Sandwich Segment while the Burger King owns about 16 percent of the market share in fast-food industry. The local restaurants in different countries where KFC has presence pose a threat to the company. KFC outsanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure position help them to capitalize on global opportunities (Panda123,2013,Business and Economics).

http://www.termpaperwarehouse.com/essay-on/Kentucky-Fried-Chicken-Kfc/38247 viewed on 25th April 2014 Functions of Management by Gpaugh [online] Available at http://www.studymode.com/essays/Functions-Of-Management-620143.html viewd on 25th April 2014 Antiessays.com.(2014).Strategic Management of Kfc – Essays by Panda123.[online] Available at http://www.antiessays.com/free-essays/strategic managment-ofokfc-193565.html viewed on 26th April 2014 Marketing mix Available at www.entreprenuer.com/artcle/70824[online] viewed on 26th April 2014 Postioning.(2014) Available at www.strategicmanagmentinsight.com viewed on 28th April 2014 The Economic Times.(2005).KFC target women customer.[online]Available at http://articles.economictimes.indiatimes.com/2003-07-16/27531245_1_kfc-soul-food-chicken viewed on 27th April 2014 Tracy, B.(2014).Marketing.business-The 7 Ps of Marketing.[onlione] Entreprenuer.Available at http://www.entreprenuer.com/articles/70824

Cite this essay

KFC Marketing plan. (2016, Apr 14). Retrieved from https://studymoose.com/kfc-marketing-plan-essay

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