Privacy in Digital Age

Indeed, the Digital age has been considered as one of the greatest development of the world today. It has brought different benefits to the lives of people and catered all their needs and wants. As the world gets into crave for things that are “quick and easy”, the Digital Age had posed threat to people’s privacy and security (Meeks, 2000). The advancement in new technologies and gadgets should not only be considered as something good that came into people’s lives but also danger in the privacy of their personal information.

Loss of privacy is the most inevitable risk that these technologies have brought to mankind. Every now and then, as people post in their status in Facebook, twit things on Twitter, sends emails to friends and blog facts on their pages, the risk of the digital world is in front of their houses, waiting for their doors to open and hacks into their personal lives and property. This thing can likely to be compared to a professional thief, who had planned long for its victims.

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Every bits of information given away to the web has been automatically rendered as property of the Digital world. Whatever is in there can never be taken back; it stays there, often forever (Kalbach & Leous, 2012).

The Digital Age had used the advanced technologies to lure people to its hidden traps. According to Brock Meeks (2000), technologies had fed the people with “fast food” mentality and turned them into speed freaks. It has lured and seduced the people with discounts (Meeks, 2000).

With little bits of personal information, an instant discount will be given to anyone. This has been Meeks’ argument over the strategy that the Digital world had done to intrude people’s lives. Discounts were just simple examples of how Digital Age has posed threat to the world (Meeks, 2000). What about the more extensive ways it does just to veer towards personal lives of people? Definitely, there would be more complicated actions it can do. There would really be a problem in privacy of information in the Digital Age. As people enter the digital world, they are widely exposed out from privacy and to the entire world itself.

Risks of Digital Age don’t just only lie on its own ways, but also on the outside factors that trigger to people’s detriment. There have been rich people and government officials who are willing to use the advancement of technologies to devour other people (Meeks, 2000). Indeed, the people have little control over the information they want to be private in Internet (JWT, 2008). The fact that through the internet it is easy to embarrass, hurt, and shame people makes the existence of technologies more risky to people’s privacy and personal security (JWT, 2008). At some point, privacy can survive in the Digital Age with the help of technologies itself. But there are only few people who can actually afford to protect themselves from the risk of the loss of privacy. Much of these people are the rich ones and people in authorities (Meeks, 2000).

As one releases information to the Digital Age, the information cannot be pulled back or removed before it can cause damage and consequences (Kalbach & Leous, 2012). It will never be easy to ask an Internet company to remove private information it knows from you (Kalbach & Leous, 2012). As what Sun Microsystems CEO Scoot McNealy said, Privacy is really dead and people should deal with it (Meeks, 2000). With the coming of the Digital Age, privacy has been put to the verge of its death. Indeed, the Digital Age has made changes to the lives of people from buying food, travelling, treating diseases up to socializing with friends and family (NAAG, 2012). But it became the most challenging phenomenon in the ability of people to control how and whom their personal information is shared (NAAG, 2012). The advancement of technology had really created risks for the whole world.

How to protect Information Privacy?

One of the arguments that had been given about the issue of protecting information privacy is equality and transparency (Meeks, 2000). People should all give up their privacy equally (Meeks, 2000). Even those who are in high authorities should be transparent about this. If the Police have the right to put surveillance to the public, then the public should also have the same right over these authorities (Meeks, 2000). In that case, government officials and high authorities would be obliged to respect such right for everybody. Privacy then would gain its ultimate protection. How? A very simple question would probably answer it.

Whose government official, high authorities or rich people would agree on putting their lives in the eyes of the public? None. It would actually trigger not to enact such surveillance to everybody resulting to protection of information privacy of all. Equality and transparency will address the problem of loss of privacy. If somebody wants you to share your information or get your personal data, a fair condition is a good idea to make (Meeks, 2000). He/she should do the same thing which he wanted you to do. In such way, it would be fair that both parties have agreed to share information intentionally. The deal would just be a “give and take” relationship. One should give, to gain something. The main purpose of the idea would be to avoid anyone to get private information from you as they would not agree to share theirs with you.

Is it possible to redefine Privacy?

It would actually be impossible to redefine privacy today. Privacy is simple as “it’s PRIVATE”. How would it be redefine? Once a right to privacy is removed, the mere meaning will be of no sense. Some says it would be better to get legislation to protect privacy, but what would the legislation do if there is no certain person who runs the world of Digital Age (Kalbach & Leous, 2012)? It is designed to “route around.” (Kalbach & Leous, 2012) Who would be the people accountable for its flaws? Answer: the people itself. The idea now goes, people made legislation to protect their privacy from their selves. It would actually turn out to be an unreasonable thought.

People know that their privacy is under attack, but they never knew that it was all their actions that devour them. The people would never know how to fight back against the threat of the Digital Age as soon as they realize how to manage their actions over technology. Privacy need not to be redefined. People just need to know the discipline on how to properly use technology and manage their information at hand. Their personal information should be kept to their selves. It would just be a matter of choice how and whom they would like to share them.

References Meeks, B., (2000). “Is Privacy possible in Digital Age: if isn’t dead, then it’s hanging on by a thread.” NBC News. Retrieved from http://www.msnbc.msn.com/id/3078854/t/privacy-possible-digital-age/#.UMQAweTCntB JWT, (2008). “ Privacy in Digital Age.” WPP.com. Retrieved from http://www.wpp.com/wpp/marketing/digital/privacy-in-the-digital-age.htm Kalbach, J., & Leous, J., (2012). “Be Proactive in protecting your

Impact Of The Digital Revolution On Society

Impact of the digital revolution on society The Revolution in digital communication technology is proceeding and bringing new technologies to everyday life at break-neck speed. Most key technologies are still evolving and will do so beyond 2005. The ground-breaking evolution of the technologies will have a profound effect on the work styles on every individual. More often than not people of all sectors either he is a teacher, researcher, staff member or an administrator will greatly depend on technology assistant and the Internet to go in pursuit of their day to day work schedules.

In all the roles the physical boundaries that constraint the individual schedule and activities will be greatly reduced. A variety of tasks that presently used to require a trip like shopping, banking, acquiring news and entertainment are accomplished from anywhere. People depend on the digital assistant for shopping, banking, plan holiday and search information. When people finish work and go home, the machine goes with them.

The evolution of digital WEB-TV will help all sectors of people to get connected to World Wide Web. Web TV helps people who are not educated or cannot afford a computer to get connected from their respective homes in a gainful mode.

By the year 2005 the much anticipated information technology trends will be well established.

* The first is towards smaller, cheaper and faster microprocessor, which in turn allows ever-more effective compression and encryption of data, and makes appliances and tools appear smaller and smart.

* The second is the trend toward enormously greater digital storage capacities, and allows vast libraries of information to be stored inexpensively on-line.

* The third and forth trends are toward high-speed and wireless networking.

By the year 2005 about the usage of Internet enabled wireless phones will surpass and about one billion people will be connected to the Internet.

Impact on the Individual, Customer & Consumer By the year 2005 Individuals will make use of the digital evolution resourcefully and save their time. Individuals use internet as an decisive tool for online payment of bills, online banking, online booking of cinema, plan travel, holiday accommodation booking, training & educational needs, make appointments with Beautician, Barber, Solicitor Doctor etc. Large sector of people depend on Internet for email correspondence and searching information for their everyday needs. Individuals will mostly use wireless web enabled devices such as Personal Digital Assistants, Windows CE pocket PC, RIM Pagers over Desktop PC's.

Customer ; Consumer By the year 2005 Internet will be the most dominant method for buying products. "Customer Bargaining Power" becomes more evident as the customers have a great variety of choice from their desktops. Industrial consumer use Internet for placing their orders. On-line orders are expected to grow substantially, distributors selling to industrial customers will get to receive online orders about 40% of their total orders.

B2C "Business to Customer" websites or on-line shops will increase and extend from durable goods into many more areas of consumer goods and daily provisions. But customers purchase only simple products on-line. The items purchased by customer often require minimal support or no customer support, the more the complexity of the product the less the customer but it online.

Consumers are more sophisticated. Marketing departments will seek external assistance from specialists such as advertising agents, consumer psychologist and consumer-marketing consultants to ensure their applications are both focused and compelling.

Impact on Organisations The rapid pace of development of technologies and the changing environment has made unavoidable that organisation has to redefine their business models and to invest in technology to make them e-business enabled. Organisations continually work on how they can add value to their e-business.

In the highly competitive and fragmented market, customers view independent Internet based procurement marketplaces as the most effective way to obtain competitive pricing on both project packages and standard items. Companies will provide product information on their website and will also make a provision for online ordering as most of the customers during 2005 use Internet for their purchases. In addition most of the organisations will make investment in the technology and have systems like Warehouse Management System, Order Tracking System, Customer Relation Management in place.

Companies will unlock their distribution, sales and logistics functions and will train their sales forces to leverage online products and technical information. The sales forces job will become wider from just order takers to teach customers about the product.

Large organisations will build their own portals and marketplaces for implenting B2B, more industries will join to implement the B2B business model. Many organisations implement Supply Chain Management and will have closer connections with their suppliers and customers. SCM in 2005 represents a philosophy of managing technology and processes in such a way that the enterprises optimize the delivery of goods, services and information. Supply chain e-markets like value added networks, channel masters, third-party logistics firms, wholesalers, IT vendors and system integrator will emerge and significantly help the organisations to enact a recombinant business model.

Impact on Government By the year 2005, Government IT budget and spending will increase substantially. Majority of the government transactional services will be provided online. Transactions between various departments of the government will be networked and a substantial part of transfer of files and paper is saved.

Governments implement E-Governance business model and deliver the information and services to the public using electronic means. Use of IT by government facilitates an efficient, speedy and transparent process for disseminating information to the public and other agencies, and for performing government administration activities. All the departments will be fully computerized and public uses Internet and email for their queries and appointments and payment of bills and taxes.

The Government will take a major role in implementing Cyber Law, spreading IT awareness among people and changing their mindsets. The Government will provide IT infrastructure by launching information satellites, establishing national communication grids, establishing satellite communication gateways, information kiosks at public places such as shopping centers, post offices, railway stations and libraries.

Impact on Education By the year 2005 the e-learning through internet will grow considerably and will become a cream of the crop for people pursuing higher education. Use of e-learning in higher education will explode and many Universities will provide distance learning.

Corporate e-training will grow vividly as e-training to their employees will help the employers to save money by cutting costs on travel and accommodation bills. New industry e-learning product manufacturers will evolve, many organisations will tie up with big universities and develop e-learning training products and will either sell directly or deliver online through subscriptions. This will help prospective students to attain first-rate education at a very low cost.

Technology innovations will continue to reshape the e-learning landscape e-learning forums will be established and the e-learning providers will increase their investments and will compete with the education institutions and universities.

Impact on markets Technology market will continue to evolve and Internet enabled device market will boom, there will be a substantial increase in the Internet enabled devices. B2B and B2C business models will continue to grow.

Software Technology Market Voice Recognition is already a pillar of the technology industry and will become more vital component by 2005 as a next
generation of communication product. I see the importance of Voice Recognition growing day by day and most of the computers will be controlled with voice commands, rather than keystrokes or mouse clicks.

Streaming Audio Video Revolution. Streaming Media Industry will boom, by the year 2005 Streaming Video and Audio importance will be unleashed and will be used extensively for the purpose of distance education, online news broadcasting, corporate webnairs ; seminars and for net meetings.

Wireless industry Market Wireless industry will boom and developments in the mobile and wireless soil will continue to drive a near revolution in Europe and America. Penetration of data-enabled mobile phones will exceed two to four times of internet penetration by 2005.Wirelesss devices will ultimately displace the Desktop PC's as the preferred internet access devices. Mobile commerce will increase and the consumer transactions where sale is committed from a mobile device could be up to $2 trillion by the year 2005.

Mobile Network operators will be well equipped to target micro payments. Technologies such as WAP, 3G , NTT Do COMO will spread across the whole world to enable cheap and faster modes of wireless services. Blootooth Revolution, will enable possibilities for establishing quick ad-hoc links, and enable mobility during a cordless connection, which is not offered by infrared enabled products. The Blootooth semiconductors revenues alone might surpass $3 billion, and the bluetooth-enabled devices might exceed 250 million units by the year 2005.

As the technology market will be evolving beyond 2005, many new technologies and e- business models will progress.

Impact on industries Unlike today, where an explosion of technology companies compete for venture capital, I predict that the internet economy by 2005 will be a network of established businesses whose influence comes from stretches around the world. Number of players will shrink and several large companies dominate each segment of the Internet.

However, Internet forces business models to change by the year 2005, great changes will be made in many industries. The Book Industry will fully adapt the digital revolution and many publishers will sell their electronic-books on the Internet.

Newspaper industry will experience a great change by 2005 most of its customers buy and read their daily newspaper online. The industry will be fully digital compatible and will sell newspaper on the basis of subscriptions. Readers will buy monthly or yearly subscriptions and read online.

By the year 2005 I see great changes in the travel industry and there will be a great impact of digital technology on this industry. Most of the airline companies will be selling flight tickets and deals directly online to the customers. The travel industry will make alliances vertically with the related industries such as Hotel industry, Transport industry Amusement and Parks etc., and will directly sell the Holiday Packages and deals to their customers. As the airline company itself sells flight tickets online and travel agents will evolve themselves as e-travel agent or virtual travel agent and normally sell holiday package deals to the customers.

The digital effect is more uncovered and will broaden By 2005 almost every modern, traditional small, large, private and public sector industries will implement some level of digital technology.

Impact on leisure, travel, etc.

The digital impact on leisure and travel is massive, unlike the present people by 2005 will mostly depend on e- travel agents and airline industry for planning there holiday. People search Internet for their holiday spots and will book all necessary hotel accommodation and travel online. As there will be massive changes in the travel industry the tourism departments of various countries will put their tourism and local festival information online to enable people scattered across the world to know. Planning a holiday in 2005 is more interesting and lively.

Conclusion "Internet considerably shrinks the size of our Universe and we will see a High Tech digital world by the year 2005 and beyond." 'The world as I see it ...2005' Author : Bhaskar Kolluru Page 3 of 11