Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.
How can Google use its power to improve the lives of its stakeholders? Google can improve the lives of its stakeholders by finding ways to secure private information from its users so that it does not get into the wrong hands or get publicly spread.
With the amount of power Google has, they should create several secure files of the information they gather and protect it. As stated in the text about Google, any information identifying users must have user consent to be shared with outside third parties. Google also claims that the claims that the information it collects is shared with partners but the information cannot be identifiable (p.
465). With that being said, I believe Google can take all the resources it has to create files of the users private information it gathers, and place it into different folders that can be locked and protected.
China’s government is very strict with the Internet. When Google entered China, it was a great opportunity but came with many rules and regulations. The Chinese government blocked many cites Google offered, cause an abundance of problems with Google’s search engine. Google left the Chinese market due to a lot of pressure and hackers and moved its platform to Hong Kong (p.466). Another issue government regulations of the Internet have on Google’s operations is its tracking problems and privacy violations. Recently Google went against its settings with the Safari Browser and in the U.K., it had scanned data from users wireless networks.
Google used ways around the system to track their users from Safari and how Google gathered private information in the U.K., was from their special detection equipment that was used in the vans for its location-based services (p.467). Being such a large company that Google is, understanding all rules and regulations is not an easy task. Though Google paid all of its fines for the violations it made, Google still has to abide by their policies. By doing so Google, will need to take a closer look into its services and making sure it meets all standards depending on the country.
Ferrell, O., Fraedrich, J.,& Ferrell,L. (2013). Case 7: Google: The Quest to Balance Privacy with Profits. In Business ethics: Ethical decision making & cases. (10th ed., pp. 458-474). Stamford, Ct.