Abstract In the economy green marketing plays a vital role in the marketing activties.This paper focuses on the Benefits and opportunities of green marketing. This paper also focuses some of the Issues relating to green marketing and its requirements. In today's business world environmental issues of green marketing plays an important role in marketing environment. Government have taken regulatory measures to have control over the risks involved in the green marketing.This study is taken as an attempt to academically examine…...
Abstract The present era of industrialisation and globalization has added a lot of comfort and luxury to human life but has also lead to an alarming situation of huge environmental degradation incorporated with all the involved activities. Today, the entire sector in the world economy is facing huge challenge to deal with the environmental problems and their related impacts in their day to day businesses. In an emerging economy like India, environmental management needs to be the key focus area…...
We often talk about the dark side of environment -- the rising pollution levels in our cities, the increasing toxins in the atmosphere, the destruction of forests and wildlife. The depressing list is endless. But in this feature we take a look at some good news... a look at some of the greenest cities in India. Find out if you live in one CHANDIGARH Arshi Shaila Sales Manager This is one city that can be a leading example when it…...
Green India For Better TomorrowIndia
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‘When the last tree is cut and the last fish killed, the last river poisoned, then you will see that you can’t eat money.’ - John May The CLEAN-India Programme India has a population of over one billion, of which almost 300 million live in around 600 towns and cities. Unfortunately, as a result of stressed environmental conditions, most of these towns and cities are unable to cope with the rapid pace of urbanisation. Water pollution, unavailability of drinking water, inadequate sanitation, open dumping of waste, and loss of forest cover are some of the…...
CommunityGreen India For Better TomorrowIndiaPollutionRecyclingSustainability
Since long ago, agriculture has been associated with the production of basic food crops. At present agriculture, besides farming includes forestry, fruit cultivation, dairy, poultry, mushroom, bee keeping, arbitrary, etc. Today, marketing, processing, distribution of agricultural products etc. are all accepted as a part of modern agriculture. Agriculture plays a crucial role in the life of an economy. It is the backbone of our economic system. The following facts clearly highlight the importance of INDIA. 1. Source of Livelihood: In…...
AgricultureGreen India For Better TomorrowIndia
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