Feasibility Study of a Business

NAME OF PRODUCT

As we all know Guimaras is known as the breeder and export of the sweetest mangoes in the world. Some countries have tried to plant and grow mangoes but no one can ever do the same even with the help of latest technology that we have today and so the city of Guimaras can proudly claim the title of having the sweetest mangoes. Therefore the proponents chose Guimaras as its inspiration, thus, come up with a product that wishes to exhibit their specialty – the mangoes.

After series of conceptualizing, the proponents come up with the word “MANGGAMAZING” as its business name. This name is comprised of two words, MANGGA and AMAZING primarily because the business’ concept is focused on mango itself. The first word Mangga is a vernacular term for mangoes which has been commended in the introduction, while the second word, Amazing means great wonder, surprising and remarkable and so the name Manggamazing is the combination of these words that surely suit the product’s quality.

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All in all, the name “MANGGAMAZING” simply describes the product and the outstanding work for excellent and satisfaction the proponents wishes to convey.

DESCRIPTIVE DEFINITION

Manggamazing smoothies are drinks made and served for refreshment. These are mainly made with fresh, ripe mangoes which are antioxidants that protect the body against colon, breast, leukemia, and prostate cancers. Mangoes are rich in vitamin C, pectin, and fibers that help to lower serum cholesterol levels. Mangoes help you unclog your pores and add freshness to the face.

These are applicable to any skin type. Mangoes help in promoting good eye sight, fights dry eyes and also prevent night blindness because it is rich in vitamin A. Mangoes also contains enzymes for breaking down protein, and the fiber found in it helps digestion and elimination.

Manggamazing offers not only smoothies made with mangoes but it is added with banana, mango and melon, and pineapple. Bananas are terrific heart-healthy food and good source of potassium, dietary fiber, manganese and vitamins B6 & C. Melons on the other hand, help prevent cancer, stroke, and heart disease, also good for digestion, and give boost of energy. Pineapples contain brome lain, an enzyme that may help arthritis pain by reducing inflammation. They are also a good source of vitamin C, which helps strengthen your immune system. The products give a healthy boost and refreshment naturally.

Smoothies are also mixed with non-fat milk, 0% fat yogurt, and will use sweeteners instead of sugar. As a whole the product is a guilt free drink because of all its nutrients and low level of sugar. The proponents are:

OBJECTIVES

Vision

Our company “Manggamazing” bears the vision of providing healthy, fresh mango smoothies with added flavors of other nutritious fruits while maintaining our commitment to uncompromised quality with the heartening purpose to cater to society’s needs and cravings and constant change in life. The business also opted to create guilt-free drinks that will surely rejuvenate your mind and body, hence changing and opening people’s mind on a new side of style to staying healthy and fit. Ultimately, the company’s vision is to be the front-runner in the industry and help social and economic growth.

Mission

Manggamazing aims to give a high quality, exceptional and reasonably priced products in the beverage industry that provides healthy and nutritious smoothies that will surely satisfy the cravings of every customer. The people behind this product also aim to promote the national fruit of the Philippines – the mangoes to be known worldwide. To the society, the company’s task is making them health conscious in a unique way.

Short term objective

Manggamazing short term objective is to focus on execution in the marketplace every day and on needs of our consumers and customers. Have the courage to change course when needed and remain responsive. And after we introduce it and known by everyone, Manggamazing will have a high cost of sales. Improve earnings and yield performance.

Long term Objective

The Manggamazing long term objective after 3-5 years will invade the malls if the profits are obtained. It will create many job opportunities for the branches that need manpower such as crew, server etc. The product will have a TV commercial and a foundation that will support by manggamazing so that the product will be known and it will be open for franchising. Develop and expand into new market, and they can now produce and manufacture new products. Expand into new overseas markets to tap new sources of growth and to achieve better market diversification. It aims for success and satisfaction of customers.