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Located around the idyllic hill-town of Panchgani in Western India, Mapro Foods manufactures Fruit Jams; Fruit beverage concentrates – Crushes and Squashes; and Fruit Bars. With an annual processing capacity of around 30 thousand MT, Mapro is a market leader in Western India. The company has grown organically over the last five decades with sustained profitability. Known for its quality and innovation, Mapro has been built on its founder’s philosophy of developing products that are wholesome, nutritious, value-for-money, and imaginative.
With its state-of-the-art production facilities, Mapro is committed to developing, producing, packaging, storing and selling food products, with high regard for safety, nutrition and taste, by continually improving quality and food safety management systems to meet and exceed customers’ expectations.The company has obtained ISO 9001:2008 certification and ISO 22000:2005 certification from BVQi.
The implementation of B. R. C.
Standards is being planned in the near future
Having started with a capacity of 10MT of processed fruit products a year, the Company today has a processing capacity of about 30,000MT per Year with its factories in the Shendurjane village of Satara district, Panchgani town, Gureghar village of Mahabaleshwar tehsil and Indora town of Kangra district in Himachal Prades.
Mapro Foods has a flat organizational structure where management and employees work hand-in-hand.
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Lunch is cooked in the common canteen for one and all, including guests, who all eat the simple, sumptuous and wholesome meal together. Employees who have put in a number of years of service are recognized and felicitated.
The education of children of employees is encouraged and supported and employees’ families are included in all celebrations. Mapro has successfully led the socio-economic upliftment of people in this region. Besides men, women have had the means of earning a livelihood too, and there is a focus on education of the younger generation.
The development of the village of Gureghar, comprising around 70 families, between 1971 and 1985, is a case-study in itself. It started out with 12 persons working as permanent employees at the Gureghar fruit processing unit, with the rest into subsistence farming. But for them too, there was hope. They had continuous and sustained income with a ready market at their doorstep. They started growing strawberries, with technical guidance from Mapro, and today the region has the highest produce of strawberries in all of India, one of the major catalysts for the manifold increase in tourist inflow over time. All these achievements have been through sustainable means, keeping the region’s ecology in mind.
Gureghar boasts of being one of the first villages to have 100% sanitation with every house having their own biogas plant. Today, statistics reveal 100% employment in the village, with none under poverty line, and 100% literacy with a 0% dropout rate. Mapro’s vision does truly extend beyond business Strawberry Festival Held in the month of March/April (during the Easter weekend), the Mapro Strawberry Festival at Mapro Garden, has become a much awaited annual event. Started four years ago, when strawberry production far exceeded market demand, Mapro conceptualized this unique four-day festival dedicated to promoting strawberries, encouraging overall fruit consumption and boosting tourism in Mahableshwar and Panchgani. The Festival is supported by the All India Strawberry Growers Association (AISGA), to promote strawberry cultivation in the country.
The Festival has grown in size over the years with a turnout of thousands of enthusiasts. Through the Festival, tourists get to experience Mapro’s array of products and state-of-the-art technology. The Festival showcases raw strawberries and innovative strawberry-based products such as strawberry pizza, strawberry bhel, chocolate dipped strawberries and strawberry sandwiches among others.At Mapro, Corporate Social Responsibility is part of the business.
During the year 2015, the Company contributed towards the Rural Development by providing water pipe line from Chandak gaon to Gulumb gaon under the scheme "Jalyukt Shivar Abhiyan" initiated by Government of India. This will help farmers and local community for supply of water. The contribution made by the Company will help in rural development of India Mapro is a leading innovator of Processed Fruit Products in western India. It is the leading processor of Strawberries in India and our products include Jams, Crushes, Squashes, Syrups and Preserves. MAPRO has also developed innovative "Fruit Jellies" (Soft Confectionary with Fruit Juice & Fruit Pectin).Over 40 years ago, in small town of Panchgani, near Mahableshwar, a businessman/pharmacist named Kishor Vora decided to make some Strawberry Jam.
Today his 'Hobby' has borne fruit in the shape of Mapro… one of the most modern, hygienic, quality-conscious Jam and Fruit Products Manufacturing Concerns in Western India. Mr. Vora could have rested easy on success of his Fruit recipe. But he wanted to develop innovative ideas such as Vegetarian Jelly Sweets, Fruit Cubes with Fruit Juice and Rose Syrups with Rose Petals. All for the first time in country. Mapro naturally grew on its founder's philosophy of good, wholesome nutritious, value-for-money, and above all, a touch of imagination - ingredients that have made it a market leader and a household name today. At present is headed by Shri Mayur J.Vora who is the Managing director of the Company. Shri Mayur J.Vora, an alumnus of IIM-B, is heading the Organization for last 20 years and has enhanced the Vision of Kishore Vora by transforming Mahabaleshwar/Panchgani, the scenic hill station of Maharashtra, into Fruit processing zone of the Nation.
Mapro has established widespread distribution channels to reach its customers in West, North and South India. Its network comprises of 12 super distributors and over 300 distributors across 17 Indian states. Mapro’s products are available in a large number of stores and it has a visible presence in almost all the major cities across the country. We have plans to penetrate in other geographical regions, and also in smaller towns; and welcome communication from interested parties with manpower and infrastructure for retail distribution.
Mapro Foods Private Limited is the flat organization where management works along with their technical and sales functionaries to achieve the vision and mission of MFPL.“Mapro will develop, produce, package & sell food products, with high regards for safety, nutrition & taste, which we can confidently give to our customers by implementing and continually improving Quality Management system & food safety management system to meet & exceed customers’ expectations.
Mapro Foods have so many competitors in different categories of product. In fruit drink segment Kissan, Rooh Afza, Kokumraaj, Mala’s, Patanjali, Paper Boat are the tough competitors of Mapro where Kissan is the biggest player in the market. In Jam section Kissan, Meal time are the competitors. In jelly segment Alpenlibe’s just jelly is competitor. Hershey’s and Funfoods are the competitors in chocolate toppings segment. In Gulkand category, Mapro have very few competitors.Branches & Offices:Mumbai PuneMahabaleswarAhmedabad.
Company Profile Of Mapro Foods Manufactures in Western India. (2024, Feb 15). Retrieved from https://studymoose.com/company-profile-of-mapro-foods-manufactures-in-western-india-essay
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