Annual Report Hungry Jack's Company

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HUNGRY JACK’S is proud of its reputation that the ‘Burgers are Better at Hungry Jack’s’. In particular Australia’s favourite burger the ‘Whopper’! We provide customers with high quality, convenient food, served quickly in a clean safe and pleasant environment at a value price. Our packaging plays an important part in delivering our customer promise and is designed to be minimal by nature, while satisfying the consumers need for hygiene and safety as well as convenience of use and ease of disposal.

Our Company, Franchisees and Employees are dedicated to ensuring that we not only procure the best quality ingredients from Farm (origin) to the Restaurant but it is served Hot and Fresh to our customers when they place their orders in a fast and friendly environment. HUNGRY JACK’S Australia has always adhered to the following practices when dealing with packaging:

  • Quantity and components of packaging.
  • Distribution packaging through third party collection.
  • Distribution packaging if not food contaminated.

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  • Waste through litter patrols and third party collection.

HUNGRY JACK’S is a signatory to the National Packaging Covenant and as such is committed to resource conservation, product stewardship and the principles of shared responsibility as outlined in the Covenant.” Tim Tighe, CEO, Hungry Jack’s Australia Pty Ltd.

Hungry Jack’s® is a franchise of the international Burger King™ Corporation and has operated in Australia since 1971. Today, many years after that first store opened in Innaloo, a Hungry Jack’s store can be found in every state in Australia with over 320 locations.

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Hungry Jack’s is now a well established brand in the ‘Quick Service Store’ segment in Australia. A clear and consistent delivery of our corporate promise – The Burgers are Better at Hungry Jack’s® – has created a strong and well respected brand that continues to have a future potential in this market.

Hungry Jack’s became a signatory to the National Packaging Covenant on August 7, 2006 and submitted an Action Plan for the period 2006-2008. Unfortunately because of a change in personnel Hungry Jack’s failed to provide an Action Plan Report for the period 2006-2007.

Hungry Jack’s subsequently re-signed the National Packaging Covenant on March 13, 2008 and submitted an Annual Report for 2006-2007, a revised Action Plan for the period 2007-2010 and an Annual Report for 2007- 2008. The 2008-2009 Annual Report details the actions that have been undertaken and the targets that it has achieved.

Packaging is given major consideration within the Supply Chain, with the Procurement Manager given specific responsibility for the range of products involved. The Manager is working with all of the Hungry Jack’s packaging suppliers (all of whom are signatories to the NPC) to improve their awareness of the environment and our impact on it through the introduction of a number of raw material and processing practice reporting requirements.

This process will be further refined to incorporate the Environmental Code of Practice for Packaging (ECoPP). The commercial reality is that minimising packaging is an imperative for Hungry Jack’s. In 2008-2009, Hungry Jack’s continued its long-term partnership with the National Keep Australia Beautiful Association and increased it’s commitment to environmental education and awareness amongst Hungry Jack’s management, staff, customers and the Keep Australia Beautiful network.

In June 2009, a kitchen food waste composting trial was introduced in two South Australian restaurants, Fulham and Darlington, to assess the amount of food waste that could potentially be diverted from landfill from Hungry Jack’s kitchens.

The recycling program included collection of source separated waste from the restaurant in addition to the kitchen, using a newly designed bin system to collect:

  1. Compostable waste (green bin);
  2. Comingled waste (yellow bin);
  3. General waste (black).

Hungry Jack’s will be assessing the outcomes, systems and infrastructure issues associated with the trial and the potential for continuing such initiatives in other South Australian stores and the potential for wider roll out nationally. Ms. Maria Callow, Procurement Manager is responsible for Hungry Jack’s commitment to the National Packaging Covenant and reports to the CEO, Mr. Tim Tighe on all issues relating to the Covenant. This Annual Report has been endorsed by Mr. Tighe.

Company Profile

The first store in the Perth suburb of Innaloo opened on the 18th April 1971. The initial success of the business led to a rapid expansion with the first South Australian store on Anzac Highway Everard Park opening in November 1972, followed by Kedron in Queensland in April 1974.

In the first ten years of operation Hungry Jack’s had grown to 26 stores in three states. The first store in NSW was opened on the corner of Liverpool and George Streets on October 1981. Hungry Jack’s entered Victoria by purchasing 11 stores from the ailing Wendy’s Hamburger Chain in 1986. Nine of these stores were converted to Hungry Jack’s over a four month period.

In 1990 there were changes to the franchise agreement which allowed Competitive Foods to franchise Hungry Jack’s stores as independent businesses. The first of these third party franchisees was the Broken Hill store which opened on the 17th December 1991 in time for the Christmas rush.

At the same time the Burger King Corporation embarked on an expansion program opening company and franchised stores under the Burger King™ trademark. This strategy was later reviewed and it was agreed that a single brand was more appropriate and that the 30 year heritage of the Hungry Jack’s trademark was the most appropriate to move the business forward.

Today, many years after that first store opened in Innaloo, a Hungry Jack’s store can be found in every state in Australia with over 320 locations. Hungry Jack’s is now a well established brand in the ‘Quick Service Store’ segment in Australia. A clear and consistent delivery of our corporate promise – The Burgers are Better at Hungry Jack’s® – has created a strong and well respected brand that continues to have a future potential in this market.

Hungry Jack’s® Mission Statement:
“To be the best Fast Food Hamburger Restaurant in terms of customer satisfaction in product, service, cleanliness and value.”

Environmental Initiatives

Hungry Jack’s became a signatory to the National Packaging Covenant on August 7, 2006 and submitted an Action Plan for the period 2006-2008. Unfortunately because of a change in personnel Hungry Jack’s failed to provide an Action Plan Report for the period 2006-2007. Hungry Jack’s subsequently re-signed the National Packaging Covenant on March 13, 2008 and submitted an Annual Report for 2006-2007, a revised Action Plan for the period 2007-2010 and an Annual Report for 2007- 2008. The 2008-2009 Annual Report details the actions that have been undertaken and the targets that it has achieved.

The Covenant is based on the principle of product stewardship. This includes an ethic of shared responsibility for the lifecycle of products including the environmental impact of the product through to and including its ultimate disposal.

Packaging is given major consideration within the Supply Chain, with the Procurement Manager given specific responsibility for the range of products involved. The Manager is working with all of the Hungry Jack’s packaging suppliers (all of whom are signatories to the NPC) to improve their awareness of the environment and our impact on it through the introduction of a number of raw material and processing practice reporting requirements. This process will be further refined to incorporate the Environmental Code of Practice for Packaging (ECoPP). The commercial reality is that minimising packaging is an imperative for Hungry Jack’s.

Education and Awareness

In 2008-2009, Hungry Jack’s continued its long-term partnership with the National Keep Australia Beautiful Association and increased it’s commitment to environmental education and awareness amongst Hungry Jack’s management, staff, customers and the Keep Australia Beautiful network.

Bag It & Bin It Message on Packaging The Keep Australia Beautiful and ‘Bag It & Bin It’ message, introduced onto packaging design last year, has been rolled out nationally and is now featured on the majority of Hungry Jack’s packaging. The aim of this program is to encourage consumers to dispose of their packaging responsibly to help reduce litter and all media releases and activity issued by Keep Australia Beautiful in conjunction with Hungry Jack’s promotes the ‘Bag It & Bin It’ message.

Australian Tidy Towns Awards Hungry Jack’s continued its support of the Australian Tidy Towns Awards as the sponsor of the national Litter Prevention category. To help promote and support the work of Keep Australia Beautiful and its Sustainable Communities awards programs, including the Tidy Towns and Clean Beaches Awards, Hungry Jack’s featured a competition to promote both the national finalists of both awards programs on 1.5 million tray liners in-store. This promotion ran in April/May 2009 to coincide with the announcement of the national winner of both programs.

Website

The Hungry Jack’s website is used to promote the partnership with Keep Australia Beautiful with both organisations’ websites, particularly the ‘Bag It & Bin It’ message to customers. A separate website was set up in April/May to promote and support the Sustainable Communities awards tray liner competition, whilst the Hungry Jack’s website is updated to promote the current Keep Australia Beautiful campaign that Hungry Jack’s is involved with or supporting.

Keep Australia Beautiful Week 2009

In 2009, Hungry Jack’s increased its support for the annual Keep Australia Beautiful Week campaign and became Principal Sponsor of this campaign. As part of this, a food waste trial was implemented in South Australia (see separate section for details and outcomes), supported by in-store promotion, PR and TV/Radio Community Service Announcements (CSA).

Over 1.5 million tray liners were produced to highlight the KAB Week 2009 call to action and encourage schools and junior sports clubs to enter a Waste Reduction Challenge to reduce litter and the amount of waste sent to landfill each year. Again, our sponsorship of the West Coast Eagles was leveraged to help generate media attention in Western Australia, with players attending a local community clean up day.

HUNGRY JACK’S

To assist with media exposure of the KAB Week TV CSA, paid-for advertising space was allocated by Hungry Jack’s in prime time periods to feature the TV CSA. Print advertising was also placed in the AFL Footy Record during their ‘Green Round’ two weeks prior to KAB Week, again encouraging people to get involved with the Waste Reduction Challenge.

Food Trials

In June 2009, a kitchen food waste composting trial was introduced in two South Australian restaurants, Fulham and Darlington, to assess the amount of food waste that could potentially be diverted from landfill from Hungry Jack’s kitchens. Andrew Grant from Food Waste Recyclers, based in South Australia, was the company engaged to run the trial.

Results from kitchen trials in June – Fulham and Darlington In the initial kitchen food composting trial in June, the larger of the two restaurants, Fulham, had 9 food waste bins serviced, diverting a total of 476kg of food waste from landfill and approximately 0.72 tonnes of carbon dioxide emissions. The Darlington restaurant had 8 bins serviced in June, diverting a total of 368 kg of food waste and approximately 0.56 tonnes of green house gas emissions.

The recycling program included collection of source separated waste from the restaurant in addition to the kitchen, using a newly designed bin system to collect: 1) Compostable waste (green bin); 2) Comingled waste (yellow bin); 3) General waste (black).

Hungry Jack’s will be assessing the outcomes, systems and infrastructure issues associated with the trial and the potential for continuing such initiatives in other South Australian stores and the potential for wider roll out nationally.

Key Performance Indicator Actions, Targets and Results

Hungry Jack’s is a brand owner, a member of the packaging supply chain and as a signatory to the Covenant is committed to supplying baseline data and report on ongoing performance data against the following eleven Key Performance Indicators (KPIs). The numbering system from the NPC has been maintained for ease of reference.

NPC Goals

  1. Relevant KPIs Packaging optimized to integrate considerations about resource efficiency, maximum resource utilization, product protection, safety and hygiene.
  2. Efficient resource recovery systems for consumer packaging and paper.
  3. Supply chain members and other signatories able to demonstrate how their actions contribute to Goals 1 and 2 above.

All Signatories demonstrate continuous improvements in their management of packaging through their individual Action Plans and Annual Reports.

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Annual Report Hungry Jack's Company. (2016, Apr 20). Retrieved from https://studymoose.com/annual-report-hungry-jacks-company-essay

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