Essay, Pages 3 (573 words)
Although many practices such as resale and consignment of clothing are not widely known in Singapore, they are possible practices that could be adapted and promoted in our culture as an alternative to recycling clothing, making it relevant to our project. The concept of the consignment boutique is for shoppers to “wear the outfit once, bring it in, get money back and continue their shopping habit”. This encourages the idea of reuse of clothing but keeps the clothing in a fixed circuit, being recycled in the same boutique.
Instead, these shops can expand their networks or probably work together with other resale shops and reach out to more buyers and sellers, providing them with a bigger variety as well. Although when reselling it to the different boutiques, varying offers may be made by different boutique owners. These boutiques may standardize the prices to offer according to the number of days from which it was purchased, which will be recorded in a computer system assessable to the owners in the network.
The article claims that “people don’t have a stigma against buying used clothes anymore” but I disagree. In Singapore, many second-hand clothing stalls are not popularly purchased from, due to the social stigma that used clothes are old, unwanted and unhygienic which is usually reflected through how the shops are usually disorganized, unlike those mentioned in the article where ‘the racks aren’t overcrowded’ and the store has a ‘boutique feel’ which appeals to the target demographic.
Thrift shops in Singapore could be mirrored to have organized racks for different clothing articles and trends and could hire youth volunteers who would communicate better with the shoppers.
This would increase the appeal for used clothing and possibly change the perspective on used clothing. In a consignment, the owners are able to ‘chose what [they] want’ to purchase. This may be unreflective of what the rest of the consumers want. Also, when they are willing to purchase it, the seller may be unhappy with the price of the offer.
Therefore, instead of having the retailer as the middle-man, events where people can swap or sell their clothing would be more effective as buyers are able to chose what they want while sellers can name their own prices according to their perceived value for it or allow others to bargain for cheaper prices. The article states that consumers want good deals and are ‘growing tired of mass produced clothing’ therefore resale shops targets the ‘vintage aspect’ to set themselves apart.
I agree with this statement as mass produced clothing are widely seen around the market and loses its originality and one-of-a-kind concept which customers define unique. Consumers would be willing to pay slightly more if the article of clothing is not commonly or easily found. Furthermore, the vintage aspect suites current clothing trends and would appeal to the target group of teenagers well.
There is also a small number of male shoppers visiting or purchasing from consignment and resale boutiques, possibly because resale boutiques may not appeal to the male demographic widely, as they may come across as more female-centric and may not be as widely known. As the article mentions that the location affects the target demographic, these boutiques can be relocated or expanded to places in the urban areas which have many other male clothing outlets in order to boost its image as a boutique for male clothing as well and attract more male shoppers.