The Push and Pull Theory: Understanding Tourist Motivations

The push and pull inspirational theory is referred by Dann 1977, the research of the theory discussed why individuals travel and the tourist motivations of taking a trip.

Dann 1997 discussed that the factors of pressing individuals go to take a trip are being anomie and ego improvement. The push element is associated with the personal social- mental motives, such as they wish to leave from the routine of daily life to seek for some relaxation, the monotony might lead them to have the inspiration of taking a trip.

These are the elements that pushing individuals go travel and take a holiday, however the force of the motivation are tended to intangible. It likewise unrelated to the location, it mainly associated to satisfaction of their social needs. For instance, a group of friends are preparing to have a trip after examination, they may do not care about where are they going to, they only wish to choose someone they care about and delight in the good time with them.

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Dann also considered about how individuals making their decision of where are they going to, which might related to location tourist attractions, advertising activities, such as pride parade, beer festival or Toronto International Film Festival. There element could make individuals choose where to go on their trip.

Crompton likewise supporting Dann's pull and push motivational theory, he also discussed 2 motives which are cultural intentions and social psychological motives. He recognized novelty and education that put them into a cultural intentions. There are seven intentions that identified by Crompton that offered the same message however more details than Dann's push aspects of anomie and ego- enhancement (Beeton 2006), which are escape, relaxation, social interaction, kinship, self exploration, prestige and regression.

In Crompton's pull factor, which is similar to Dann's pull element. Individuals usually desire to do a brand-new things that they have actually never ever done before.

The different between pull factor and push fact are very apparent. Push factors are mostly tended to internal, people decide to take a vacation usually based on their social-psychological. For example, they need to take a rest from their daily life or annual gathering, honeymoon or find a new adventures. Moreover, people might consider the place that they have never been as their next destination. Dann identified pull factors are tended to external. For example, it consisted to the destination attractions, like
Eiffel Tower, Statue of Liberty and Edinburgh.

Push and Pull factors is helping the district government to develop their tourism industry. To understand the tourism motive and what is the propose of the tourism visiting that place is beneficial to the tourism provider to meditate the service for visitors. Such as, tourism provider can hold a special event like beer festival, parade or invite some pop star for charity. It can attract visitors who want to sight seeing and seeking some appealing attractions. Meanwhile, if the tourism provider gives a tourism a good expression, they will come back to visit again. It can increase the government revenue and promote economic development.

The pull and push motivational theory provided the reasons of why people travel. Since tourism is increasingly become one of the revenue from government. Tourism provider should clearly understand what the visitors need and what they expect to experience in our city. Also, the government should focus on civilization and build up a image of the city like Paris, Italy and Roma, which can bring more new visitors to travel your city.