Swot Analysis of Proton Holding Berhad
Two years later, On 9th July 1985 the Proton Saga was officially launched. It was Malaysia’s first domestically produced car and is still sold in Malaysia and other countries today. The original factory plant, covering 99,400 sq m, is situated at Shah Alam near Kuala Lumpur in central Malaysia.
The site also houses an engine and transmission factory, a castings plant, R&D centre and a semi-high speed test track. The factory is currently producing 240,000 units per annum. Opened in 2005, a state of the art assembly plant was constructed at Tanjung Malim, 60 miles north of Kuala Lumpur. This area has been named Proton City and consists of 500 hectare site containing the factory, plant, housing, a university and other commercial buildings to accommodate component suppliers. This plant produces the three newest model ranges, the GEN-2, Savvy and Satria Neo.
Proton’s total workplace in Malaysia totals just over 6,000 personnel working in all areas of vehicle design, R&D, production and manufacturing. With a solid base built up since 1983, Malaysia’s car manufacturing industry is progressing rapidly. Proton tool a major step forward in upgrading its engineering capabilities when it acquired a share in Lotus are closely involved in Proton’s new model development, with a team of engineers permenantly based at the design and development centre in Malaysia.
The Company has come a long way since 1983, PROTON was publicly listed on the Kuala Lumpur stock Exchange in 1992, and today, Proton cars are exported to mor than 50 countries worldwide. Key export markets include Australia, Singappore, the far East and the UK, where during 2009 it celebrates 20 years in the market place. Since 1989, Proton Cars (UK) Ltd have been offering the British public reliable value for money vehicles. With each new model, Proton have improved and set new standards, earning a loyal group of customers, some of whom have recently purchased their 8th Proton vehicle.