Social Network Analysis Of Facebook Comments

Human Centered Computing (HCC) has been around for some time to support human activities through designing and implementation of computing system, focus mainly on incorporating human science and computer science. HCC has also been implemented in social network analysis, an emerging important field in modern sociology such as Facebook, Instagram and blogs. Here, we discuss how the human centered computing is used in Social Network Analysis (SNA). It gives a view of how a media social for example, Facebook, recommends certain friend for users through their Facebook network.

Keywords: Human Centered Computing, social network analysis, Facebook.

Introduction

Social Network Analysis (SNA) can be defined as a study of the network of people in the society create a social structure. It relates between connection of an individual or a group. The connected structure have been represented through nodes and links. The rise of social media network such as Facebook from recent years have enabled a large amount of research investigation for online interaction to be conducted.

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This transformation in communication leads to our personal data being shared more freely and broadly. The personalization of our preference become more apparent as they create more communities around a shared interest as the public data being easier to find.

Subject area analysis

Facebook is selected as it is one of the most popular social network in the world. Recently, at least once in a month, close to two billion people use Facebook as announced by the company. There are around 968 million people that checks their Facebook per day.

A study by Gartner identified that Facebook leads to the growing of need for social network analysis and methods which to provide better of the networks to detect communities. From advertising, Facebook archived a net profit increase to 43% in early 2015.

Literature view

The computational study of opinions, sentiments and emotions expressed in texts is called sentiment analysis. An emotion recognition tool was developed through much effort to ease and avoid the potentially-controversial and complex definitions of said emotions. A positive or negative feeling of an individual can be a simplified definition of sentiment as from this situation. An example of a positive sentiment would be “You are awesome’’ and for negative sentiment, it might be “You are ugly”. While for the neutral sentiment which disregards any feelings, the example might be as, “I am a student”. Most work in this research focuses on classifying texts based on sentiment polarity which can only be either positive, negative or neutral. Thus, this study aims to rectify text classification problem whereby categorizing texts within classes is its main goal.

Platform Technology

A. Facebook Platform

The Facebook Platform is a set of application programming interfaces (API). It contains a set of tools, products and services which provided by Facebook to third-party developers. Facebook’s own applications and services can be created using these provided things and access data within Facebook. This platform was launched in 2010 with several features. For example, the platform offers a set of programming tools for the developers to integrate with the open "social graph" of personal relations and other things (Facebook pages, songs, and places).

B. Facebook API

The Facebook API is another platform which developed by Facebook. The purpose of this platform is for building applications on Facebook network. The use of API as state below;

a) To make applications more involving through the profile information and social connections

b) Subject to individual users’ privacy settings to publish activities to the news feed and profile pages of Facebook. Through API, users can add social context to their applications such as friend, group, profile, photo, page, and data of the event or application on Facebook.

C. Graph API

Graph API is the way to get data into and out platform of Facebook. Graph API consists of the objects or nodes in Facebook. Examples of data are people, pages, events, photos. Graph API provides access to those primitive types in a generic way.

Graph API provided:

a) Access-Token

b) Timeout

c) Version

d) Proxies.

D. JavaScript Object Notation

JavaScript Object Notation (JSON) can be defined as a text based of human readable data use for representing simple data structures and objects in Web browser. This format of JSON ease the read and write for human. Besides that, machines can generate it easily. JSON is also a completely language independent using several computer language that are familiar to programmers such as Python, C, C++, Java, JavaScript, where it makes JSON an ideal language with those properties.

Description of Technology and result

irstly, we need to create an application on Facebook by using The App_ID and App_Secret before examining comments on Facebook. We used:

a) Javascript Object Notation

b) ASP. NET technology;

c) IDE Visual Studio

To create a new Windows Forms Project, we need to attach a Web browser of main form. We succeed making a Facebook app after input of App_ID and App_Secret in the app configuration. Utilizing Facebook SDK. net. JSON string including requested information is returned by Facebook API referring to requested information in order to retrieve info from Facebook through Facebook API. To analyse, use the third-party module providing an analysis of JSON. Data Grid View then show analyse result. Building features:

a) Classification of the responses received

b) Analysis of post (message)

c) Display information about subject’s message (number of likes, number of comments, and number of repost.

Conclusion

In conclusion, human centered computing have an important role to provide in this technological age where everyone can connect to the internet. The use of social media nowadays give way to the ability of gathering millions of user’s preference across the globe and tailor their experience of using the service while being shown products of their liking and potential communities of interest. This also create an application that meets the needs and abilities of the user so that the user will have the most optimal and appropriate experience. The end result will be that hopefully the user will continually to stay within their services.