Review of MyShop Project

The central concept of the application is to revolutionize the shopping experience by allowing customers to explore and purchase items virtually through the Internet. The information about products is stored in a Relational Database Management System (RDBMS) on the server side.

Database Foundation

The RDBMS serves as the foundation for SQL and is compatible with various modern database systems, including MS SQL Server, IBM DB2, Oracle, MySQL, and Microsoft Access. This centralized storage ensures the seamless management of product information and enhances the overall efficiency of the online shopping process.

Two Modules Design

The application is designed with two modules: one for customers to browse and purchase articles, and the other for storekeepers to manage and update product information. The end user is a departmental store hosting the application on the web, with an administrator maintaining the database.

For customers, the experience is user-friendly and efficient. The application, deployed on the customer database, extracts details of items based on user selection through the menu.

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The database is updated after every transaction, ensuring accurate and real-time information. Data entry into the system is facilitated through various screens catering to different user levels, ensuring a smooth and secure process.

"MyShop" Project Advantages

The "MyShop" project aims to provide customers with the advantages of online shopping, allowing them to select and buy products from anywhere through electronic devices such as phones and computers. Additionally, the project offers the convenience of online shopping and home delivery. Customers can enjoy a virtual catalogue showcasing various products and services, making their shopping experience more interactive and enjoyable.

E-Commerce Trends

E-Commerce has become a global phenomenon, with "MyShop" aiming to sell goods and services online. Online shopping is a growing trend, becoming a significant part of people's lifestyles. A shopping cart is provided to facilitate online purchases, streamlining the process and providing users with a virtual cart to organize and finalize their selections before making a purchase.

Statement of the Problem

As online shopping gains popularity, traditional shops face challenges in retaining customers. Creating an online presence allows businesses to expand and reach consumers who cannot physically visit stores. The project addresses the potential problems customers may face with online shopping, such as product quality, logistics, payment issues, hidden costs, and unclear website policies.

However, the benefits for customers are significant. Online shopping offers an effortless experience, saving time and providing the convenience of shopping from the comfort of one's home. To compete with online brands, physical shops can provide an online portal, allowing customers to shop through the internet and receive products at their doorsteps. This strategic move can significantly increase the number of customers, providing an alternative for those who prefer the traditional shopping experience.

Consumer Attitudes

Consumer attitudes toward online shopping hinge on trust and perceived benefits. To mitigate risks, online sellers must focus on providing quality services, addressing product value, quality, shopping experience, and the perceived risk of online shopping. Establishing trust is crucial in the online shopping landscape, and sellers need to prioritize building a positive online reputation to ensure customer satisfaction.

Objectives of Project

The project's main objective is to create an efficient online shopping system that allows users to purchase items from existing physical stores. The web application aims to provide a complete online shopping experience through various application views. The project envisions complete web support, ensuring seamless navigation and user interaction.

Literature Review

According to Bruce Krulwich, creating an online store allows businesses to expand and reach customers who cannot visit physical stores. Consumer attitudes toward online shopping are influenced by trust and benefits. The literature review explores models and indicators, such as product value, quality services, shopping experience, and risk perception.

Jarvenpaa and Todd (1995) proposed a model of attitude behavior toward online shopping. The design includes several indicators put into four broad categories like product value, quality services from the website, shopping experience, and risk and perception of online shopping. Understanding these indicators is crucial for the successful implementation of the "MyShop" project, ensuring that the design aligns with consumer preferences and expectations.

In China, online shopping intention depends on customers' age, marital status, education, income level, and perceived usefulness. (Gong, Stump, & Maddox, 2013). Koufaris (2002) identified that both shopping enjoyment and perceived usefulness of the website strongly predict the intention to repurchase over online. Lee and Lin (2005) found shopping enjoyment can increase the intent of new customers but does not influence customers to return. Shopping enjoyment is determined by involvement with the product, as more customers visit the web store (Marious Koufaris, Kamil & LaBarbera 2001).

Significance of the Study

The proposed system can be implemented in local or multinational shops, offering 24*7 order acceptance and home delivery. The study highlights the importance of catering to customers of all ages, income levels, education backgrounds, and marriage statuses to succeed in the e-commerce market. The system recommends a facility to accept orders 24*7 and a home delivery system, enhancing customer satisfaction and loyalty.

If shops provide an online portal where customers can enjoy easy shopping from anywhere, the shops can attract customers to the trending online shops. Since the application is available on smartphones, it is easily accessible and always available, contributing to the widespread adoption of online shopping.

Limitations

The time taken for online transactions and product delivery may be longer compared to physical stores. Competing with offline platforms' discounts poses a challenge. Additionally, the inability to physically touch a product before purchase is a limitation of online shopping. However, recognizing and addressing these limitations is crucial for the successful implementation of the "MyShop" project and the sustained satisfaction of its customers.

Future Prospects

Looking ahead, the "MyShop" project opens up exciting possibilities for the future of online shopping. With continuous advancements in technology, the application can be further enhanced with features such as augmented reality for virtual product trials, personalized recommendations based on user preferences, and even more secure and efficient payment systems. As technology evolves, the "MyShop" project can adapt and stay at the forefront of the online shopping experience.