Old Navys Family-focused Mission under American Multinational Corporation Gap

Old Navy is a family oriented clothing retailer, both in-store and online, owned by an American Multinational Corporation, Gap. Old Navy’s mission is to offer affordable, fashionable clothing and accessories for adults, kids, baby’s, and moms-to-be. It all began in February 1993, when a small team of Gap employees was given an assignment to come up with a business plan, for a revolutionary new approach to retail. The following fall, was the birth of Gap Warehouse, who offered casual, yet fashionable, clothing at a great price.

The name “Gap Warehouse” seemed too dull, so the name was shortly after changed to “Old Navy”. The first Old Navy opened in March 1994 in Colma, California.

They now have over 1000 stores within America and Canada, and also account for approximately 40% of The Gap’s $15.8 billion in sales. An early ad showed the spirit of the brand: “Imagine a store that offers clothing for the whole family. And everything it sells has a great style, in great colours, with the kind of quality you recognize at once.

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And then imagine that the jackets, the sweaters, the dresses, the t-shirts, everything you want and need to buy is at a price you can’t believe. This is Old Navy.” Less than four years after opening, Old Navy made history as is became the fastest retailer to reach $1 Billion in annual sales.

* Products/Services * Maternity clothes * Clothes/Accessories for toddlers * New-borns/babies clothing/accessories * Boys and Girls clothing * Men’s clothing * Women’s clothing * Active wear for men, women, boys and girls * Graphic/Basic/Collectible tee’s for everyone * Now buy one get one free ($10-$20 each)

* Physical Environment * Old Navy is located at one of the end corners of Bramalea City Centre.

On the outside it looks like any regular store, with a big and bold navy blue signs which reads “Old Navy”. When you enter the store, the first thing you will see are the many mannequins, wearing some of the outfits that Old Navy has to offer. To the right is the women’s section, and women’s denim wall.

To the left are the men’s section, and also the men’s denim wall. At the very end of the store is the toddlers section, (boys on left and the girls to the right) and going down the middle are the boys and girls sections. All the clothes and accessories are placed throughout the store and they follow a certain colour code, ROY G BIV, which stands for red, orange, yellow, green, blue, indigo and violet. All the clothes on the tables and walls are placed left to right from warm to cool. When one walks into the store, they will notice the vast amounts of eye popping colours, which lay throughout the entire store.

* Emotional Background * The workers at Old Navy are like a big family and are very accepting. They help and pursue you to succeed, and if you’re ever confused with something, they will willingly offer you some help. When I first began work I was quite nervous and scared to ask questions because I did not want anyone to get mad. But now I have created such a good bond with many of the co-workers, they openly accept me and are very polite. I feel like I can relate to many of them because they also said they had the same experiences when they first got hired. Typical Workday

I begin my day off at 7:30, jumping into the shower, dressing and spending some time doing my hair. I than grab a carton of milk, take a quick sip, and quickly rush to school hoping not to get late….again. I start school from 9:00 am till 11:30 am, the start of lunch. Then I get onto my bus which usually comes 20 minutes after the lunch bell rings. It’s about a 30 minute ride for me to get from my school, to Bramalea City Centre. I than reach my co-op placement at Old Navy, about five minutes right before I start my shift. I begin work at 12:30 pm and end at 4:00 pm. My day at work usually starts off with doing a “face-to-face” with one of my managers. They explain our profits, losses, and go over the main things that all workers at Old Navy should know.

I am than assigned my task for the day by one of the managers. I usually get to pick what section I want to work in, and pray that I don’t get chosen to work in the “Clearance section”, which is always getting messy. I usually choose to work in toddlers, and my day consists of folding clothes on tables, picking things off the floor, bonding with my co-workers, assisting customers, and then doing run backs from the change room if I’m not that busy. About half way through my shift, I get a 15 minute break. I usually grab a can of pop and lounge in the lunch room, or fill out my log sheets. I than prepare to get back on the floor, with a little more than an hour of work left, and continue doing my prior task, if I haven’t been given a new one.

At 4:00 pm, I begin walking back to the lunch room; I grab my bag from my lockers, my jacket off the coat rack, and go to see my manager. He signs me out, and I tell him if I’m going to be absent the following day. I than continue walking back to the entrance of the store, and wait for my bag-check. One of the managers or co-workers comes up and checks our coats and bags, which is a policy for most stores, we say our goodbyes, and I than continue my walk back to my bus stop. At this point, I am very tired and hungry, and cannot wait to get back home, but also can’t wait to come back the next day to do what I love most, helping others.