Job Analysis For Marketing Management

As a job analyst for a large organization analysing the positions of a marketing manager and production operator can be using the job analysis way such as interviews. Marketing manager and production operator under this method deal with distinct ideas towards their working manner, issue faced by them and doubt or insecurities faced by them. This method assist job analyst know what precisely an employee thinks about his or her own task and duties involved in it. It includes investigation of errands by a worker himself.

To create honest and fair criticism or accumulate genuine information, points asked amid the meeting ought to be precisely decided. For example, some representative interview questions for marketing manager involve how do marketing manager merge revenue-generating marketing strategies into his or her way? How marketing managers adopt marketing analytics to excitation his or her results? (Viva essay, 2016)

Furthermore, job analyst using the method of questionnaires. It’s one of the most extensive used job analysis methods since it's shabby to make and simple to distribute to various people at a speedier rate.

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Questionnaires can have different inquiry frames, for example, open-finished inquiries, different decision, agendas or compose of every one of them. Questionnaires used for work investigation gather data about all perspectives that influence how an occupation is done, including both inner and outer components. These are the broadest territories that questionnaires focus on learning, aptitudes, experience, and capabilities. For marketing managers they need to have ability such as familiar understanding of traditional and rising marketing channels, enable to think creatively and innovatively, Budget-management technique and proficiency, Professional determination and prudent that comes from years of experience in the area, familiar with the latest tendency, technologies in graphic design, web design, production.

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For production operator they need to have adept in adopt of measuring apparatus and skills especially used in production procedures and production operator should capable in mathematical inference, calculation, and explaining graphical data related to production jobs.

Job analyst analysing the positions can be using the job analysis method such as observation. A job analyst observes an employee and notes all his carry out and non-carry out a task, responsibilities, ways, methods and abilities used by him or her to carry out various responsibilities and his or her mental or emotional skill to handle challenges and hazard. It can also assist the job analyst determine mutual relationships between physical and mental duties. For example, direct observation. Using direct observation, job analyst Utilizing direct perception, work examiner dealing with the investigation only watches representatives in the execution of their obligations, recording perceptions as they are made. The job analyst either takes basic notes or works from a frame which has organized characterization for audit. Everything is observed such as what the employee completed, what device is used, what the work condition is like, and any other elements relevant to the job. Observe will be held while a production operator can work for a widespread variety of organisation, the job itself normally includes some areas of the manufacturing procedure. Whether working in construction or packaging, a production operator preserve the machinery essential to carry out a customised task. Additionally, production operator must have an understanding of industry criterion and rules in order to safely and efficiently manipulate the machinery. Production operator may also be required to keep records of their goods and contrast it with a production timetable.

This information of job analysis methods be useful for the organization such as organizational structure and design. The information assists in preparing the organization diagram and the organizational structure. For example, categories of the jobs, connection of each job with one another and various positions and stratum of the positions is resolute in order to prevent overlapping of authority-responsibility relationship and to prevent distortion in chain of command (Web Su-kat, 2010). After that information helps in hiring prospects human resources of organization. Job analysis provides essential information that helps to enlist and select the right category of people for the available jobs. Furthermore, information can helps the organization in training and development. Based on the job requirements evaluate of the training required of the persons can be done liable. Training can be provided in those particular areas which will assists to enhance the job performance. Performance appraisal is one of the useful of information. By comparing practical performance of the employees to the criterion set by organisation, the employee’s activities like promotion, increments, rewards or corrective operation to improve job performance is decided. These criterion are acknowledged using information provided by job analysis.

In addition, profession way arranging and worker advising is one of the valuable. Numerous association have not possess vocation anticipating their workers. Employee counselling is done to prevent the worker from deviating the organisation. Employees are advert about the delimitation of jobs in terms of development and are against to take essential steps for their prospects development. Job analysis offers such information pertain to the region in which a person need modify for beneficial career options. Moreover, some organization inventing unallocated duties. Job analysis can assists to show unallocated duties if any. However, the end outcome of job analysis is usefulness and efficiency such as doing the correct thing and doing it separately. The bottom layer irritate at the long run is enhance in organisation's profitability, output and sustainability.

Works cited

  1. VivaEssay. (2016). Marketing manager interview questions. Retrieved from https://www.vivaessay.org/interview-questions-for-a-marketing-manager.html
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  3. Fine, S., & Cronshaw, S. F. (1999). Functional job analysis: A foundation for human resources management. Psychology Press.
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  6. Schuler, R. S., & Jackson, S. E. (2005). A quarter-century review of human resource management in the US: The growth in importance of the international perspective. Management Revue, 16(1), 11-35.
  7. Spector, P. E. (2019). Job satisfaction: Application, assessment, causes, and consequences. Sage Publications.
  8. Terpstra, D. E. (1991). Job analysis in practice. Applied Psychology, 40(1), 1-15.
  9. Uggerslev, K. L., Fassina, N. E., & Kraichy, D. (2012). Recruiting through the stages: A meta-analytic test of predictors of applicant attraction at different stages of the recruiting process. Journal of Applied Psychology, 97(6), 1296-1313.
  10. Web Su-kat. (2010). Importance of job analysis in HR management. Retrieved from https://websukat.com/hr-management/importance-of-job-analysis-in-hr-management.html
Updated: Feb 02, 2024
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Job Analysis For Marketing Management. (2024, Feb 12). Retrieved from https://studymoose.com/job-analysis-for-marketing-management-essay

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