Marketing Environment: Actors & Forces Affecting Marketing Management

The marketing environment consists of the actors and forces outside marketing that effect marketing management's ability to develop and maintain successful transactions with its target customers. "(Kotler 2009) Marketplace becomes more competitive after being rapidly changed by economics, technology and globalization. " Without building customer relationship, only driven by product and technology is no longer enough for company. (Kotler 2009)

Thus, marketing mix has to be adapted for an organization to continuously changes and improvements of the environment, in order to success company's objectives JET fast performance, loved by those who favor the pursuit of speed, but very polluted environment, individuals that aircraft flying in the air because of the inevitable need for energy-intensive, high energy consumption is the result of environmental pollution, it is inevitable.

Like a car air pollution caused by flooding, we cannot just stare at the problem of how to reduce the pollution of a single car, and going to think about a change in thinking, why everyone should own a car? Why the delivery of goods is must start from the air? Why do not more energy-efficient maglev trains to carry cargo transport it? Read why change is constant and inevitable

Only one answer, the company for its own profits, not to consider the whole of human society a waste of resources, this is the inevitable shortcomings of the existing economic system, even if new technology can reduce pollution, the company did not go to research the power, because the company for profit I think about is how to reduce costs, if the pollution can reduce the cost of the company, then the company will not hesitate to continue to pollute the environment.

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As a constant to generate profits in order to maintain the company's survival, so I think simply to think about how to reduce environmental pollution JET it is a pseudo-proposition, drop in the bucket. JET really want to solve the fundamental solution is contaminated with more energy-efficient vehicles, such as magnetic levitation train line, the energy consumption is only 2% of the aircraft. But the company for profit, not to do business not making money,.

Even thought dealing with customers is the major role of the marketing management, it is important to cooperate together with other sectors such as Accounting, R&D, Finance, Purchasing, senior management, which are an organization’s internal networks, in order to achieve the organization goals. (Kotler 2009) Training, development, and employing the qualified staff in the right position play an essential part of the strategic planning process of an organization.

Updated: May 03, 2023
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Marketing Environment: Actors & Forces Affecting Marketing Management. (2020, Jun 02). Retrieved from

Marketing Environment: Actors & Forces Affecting Marketing Management essay
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