Fastrack: Youth-Centric Brand in Luxury Goods Industry

Fastrack is a wrist watch brand under Titan Industries which is the fifth largest watch manufacturer in the world. Titan is a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. Fastrack was launched in 1998 and its wrist watches were mainly youth oriented. After launching Fastrack sunglasses it became the largest sunglasses seller in India. The company has various ranges of bags, wallets and belts etc.

It has opened its separate stores which mostly attracts the young generation. Industry profile Luxary goods industry Luxury goods are products and services that are not considered essential and are associated with affluence.

The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies. [1] With the clear differences between social classes in earlier civilizations, the consumption of luxury was originally limited to the elite classes.

In economics, a luxury good is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand increases proportionally less than income.

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Luxury goods are often synonymous with superior goods. Luxury goods are said to have high income elasticity of demand: as people become wealthier, they will buy more and more of the luxury good. This also means, however, that should there be a decline in income its demand will drop. Income elasticity of demand is not constant with respect to income, and may change sign at different levels of income.

That is to say, a luxury good may become a normal good or even an inferior good at different income levels, e. g. a wealthy person stops buying increasing numbers of luxury cars for his automobile collection to start collecting airplanes (at such an income level, the luxury car would become an inferior good). Popular Articles About Fastrack NEWS Fastrack challenges taboos, ask people to let go of societal norms with its latest ad campaign By Shephali Bhatt A pink cupboard door opens and two young women stumble out of the closet, still fumbling with hot-pant zippers and tempramental skirts, and walk away in opposite directions.

What were they up to inside? Well, they weren't playing Backgammon that's for sure. From slyly scooting out of the boy's hostel to ending up in a closet with another woman, the Fastrack girl has certainly moved on. The new Fastrack girl propagates 'coming out of the closet', an extension to the brand's 'Move On' philosophy. Fastrack launches Neon Disc range of watches PTI Nov 21, 2007, 05. 50pm IST MUMBAI: Fastrack, the youth brand from Titan Industries, on Wednesday announced the launch of its Neon Disk range of watches, the first analog watch collection without hands, in the price range of Rs 1,195-2,195.

The collection is unique in that it uses no hands to show the time. Two concentric aluminium discs, representing the hour and the minute, show the time with the help of markers cut out on the discs, a company release said. Fastrack Fidelity Muthukumar K, TNN Aug 8, 2007, 02. 30am IST Fidelity MF seems to have got its basics right on the equity front. Two years since the fund began its operations in India, several questions were raised as to whether it will be able to successfully implement its global investment practices in India.

If one goes by the returns generated by its equity schemes in the past one and two years, it appears that Fidelity MF has succeeded in getting its initial footwork right. While we haven't assigned ratings to any of its funds - since we go strictly by the three-year track record - the initial performance looks encouraging.

The Rs 2,891-crore Fidelity Equity fund managed to outperform its benchmark BSE 200 in the past one and two years, respectively. As on July 20, '07, it had given a one-year return of 72% - 17% more than the returns given by BSE 200. Over a two-year period, it gave a return of 48% p. . - 6% more than BSE 200 returns. It ranks 20th among 161 equity diversified funds. Unlike other diversified funds, which restrict their holdings to 30-odd stocks, Fidelity Equity holds around 75 stocks in its portfolio. The statistics are similar for its other equity funds. Fidelity's hyper-diversification strategy is in line with its global investment practice. Also, the fund's portfolio does not have more than 5% of a single stock. Currently, its portfolio is biased towards large-cap stocks. Around 37% of its portfolio comprises mid-cap stocks, with large-cap stocks making up the rest.

The Rs-828 crore Fidelity Tax Advantage fund, which was launched in January '06, has also outperformed its benchmark index BSE 200. It posted a 63% one-year return - 8% more than that generated by BSE 200. Its portfolio also has a bias towards large caps -35% of the portfolio comprises mid caps, with the rest being large caps. Fastrack Watches: Redefining Youth, Redefining You Posted on 19 April 2013. Tags: Branded Watches, fastrack watches They say time is money. And when you get value for every penny spent, well that is every shopper’s ultimate wish.

Fastrack Watches India is one brand that promises to be worth every penny spent on each of its product. Think cool, think affordable, think stylish… think Fastrack! Fastrack Watches offer a unique range of watch collections that would be befitting different needs of different individuals. With an extensive range for both men and women, Fastrack Watches promises to wow all. Digital or analog, small or big dials, funky or serious, Fastrack Watches stock an enviable collection. The one constant factor that differentiates Fastrack Watches from the rest is its youth appeal.

The motto and theme of the design team is surely to attract the young masses of the country. Energetic and spirited, all the collections of Fastrack Watches exude a sense of unbridled madness, rightly capturing the essence of the youth of the country. Fastrack Watches- Keeping In Time With Today’s Generation Posted on 16 February 2013. Tags: fastrack watches, Watches for Ladies, Watches for Men Watches are not just meant to provide accurate tracking of time to people, but are something more than that. A watch with latest design and features can provide a perfect appeal to a person’s attire.

Watches have undergone lots of changes as per the different fashion trends. Fastrack watches have carved out a unique niche for themselves in the market, especially among young generation, because of trendy watch designs. This season, Fastrack has come up with a new collection of watches to match the latest fashion trends being followed by youth. Fastrack – Move on with time Posted on 22 November 2012. Tags: Designer Watches, fastrack watches ‘Fastrack watches’ as these words enter into your ears or passes from your eyes, suddenly they draw an image of a modern watch brand that has changed the definition of style in its category.

This is common thinking of youths in present scenario that the Fastrack watches allow them to look more stylish than ever. Either it is a small boy or a grown up, everyone is fond of the watches of this renowned brand. Fastrack is a sub brand of Titan that has changed the mind sets of Indian youth totally when it comes to the watches by providing a wide variety of youth oriented designs. This brand offers an extensive series of watches with sporty, relaxed and casual looks including ample of colors. The brand is endowed with various models of Fastrack watches for both men and women.

One of the interesting features is that if you need to know more about the various models and designs offered by this brand you can go to the website of Fastrack and can explore various sections to choose the best model for yourself. Fastrack watches are itself a synonym to the word fashion. A study on brand preferences of fastack wrist watches with referance to college student at avadi OBJECT Primary: *To study the students satisfaction on fastrack watches with special reference to college stuents at avadi Secondary: *To study the features of the product. To find the students expectations form fastrack wrist watches Scope: the study in carried out among the men/women between the age group of 10-40 the studt is about fastrack wrist watches, and not focused an luxury watch products.