Cross Cultural Management Report On Nandos Cultural Studies Essay

The operation of concern on a planetary graduated table requires that houses should

cultivate their international concern by esteeming the national

differences in the states where they expand to.

This is what Nando 's had failed to detect. It has stiffly and overly stuck to its corporate civilization exhibited in South Africa. It failed to observe that South African 's national civilization is non the same thing as what applies in states in European and Asiatic provinces.

Besides, the Nando 's direction in the South African headquarter had given no room for the direction of its houses in other states to run freely this has given them no room for advanced strategic selling planning in observation to the environment in which they operate in.

The national civilization of South Africa has greatly influenced the corporate civilization of the Nando 's organisation and it therefore constituted a negative impact when its attachment and transportation to other national civilization that is non compatible, led to the unprofitable concern operations in these states.

Get quality help now
checked Verified writer

Proficient in: Civilization

star star star star 4.8 (309)

“ Writer-marian did a very good job with my paper, she got straight to the point, she made it clear and organized ”

avatar avatar avatar
+84 relevant experts are online
Hire writer

The degree of competition in the fast nutrient industry in modern-day times is acquiring tense, with enlargement in large houses and new entrants to the concern.

Issue # 2

`` Advertisement issue in Australia and South Africa ''

Nando 's is known in South Africa for its humourous but frequently controversial adverts. One such telecasting advert from 2000, involved a unsighted adult female being led into a pole deliberately and knocked unconscious by her usher Canis familiaris, which so proceeded to eat the poulet that the adult female had merely purchased.

Get to Know The Price Estimate For Your Paper
Number of pages
Email Invalid email

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related email

"You must agree to out terms of services and privacy policy"
Write my paper

You won’t be charged yet!

This caused uproar from people who were concerned that the blind would be offended.

The South African Ad Standards AuthorityA called for the backdown of the advert. Several blind people were quoted in the media as happening the advert amusing

In Australia, Nando 's ran an advertisement run based around the 2002 political contention sing the compulsory detainment of illegal immigrants. The detainees had been engaging a hungriness work stoppage run, even fall backing to physically run uping their lips closed. Nando 's adverts proclaimed that the strikers `` decided to unsew their lips after hearing the intelligence that with every Nando 's one-fourth poulet jazz band, Nando 's are giving away an excess one-fourth chicken free '' . Melbourne 's Sphere Advertising, said that the ad was designed to trip contention, stating that they knew that `` there 's a subdivision of our audience that 's traveling to be uncomfortable... but we want to arouse a response '' .

In 2007, there was farther contention in Australia when Nando 's aired a sexually expressed advertizement ; centered around a household whose female parent figure was besides a pole terpsichorean. Despite ailments to hold it removed, the Ad Standards Bureau ruled that it did non incorporate inordinate nakedness for its M evaluation. Presently, this advert is still doing a het argument. It ranges from deadly resistance to Nando 's on assorted web logs to modest reappraisals in some Australian online directories.

Most late they have created a cheeky run for their new Tropico Burger with the former football starA Warick CapperA as the face of the new publicity. Capper asks the inquiry, `` Whose buttocks does the Sun radiance out of the most? Mine or the Tropico Burger? '' They have developed a catalogue of commercials on theA Nando 's Australia AdvertisingA web site.

During the South African national elections of 2009, Nando 's made an advert lampooningA ANCA Youth League presidentA Julius MalemaA by utilizing a marionette that resembled him. Malema 's attorneies sued Nando 's and the original advert was removed. However, an altered version was released, with the marionette 's face pixelated and the voice altered. The marionette used in the advert was subsequently sold at auction for R100,000 which was donated to an educational charity.

Issue # 3

`` How to retain civilizations and values while spread outing abroad ''

One of the biggest challenges for Nando 's was seen as how to retain their civilization and values while spread outing abroad. As Jane Hume related: My cardinal undertaking is to maintain our civilization combustion within the spread outing South African and planetary context.

We want to be planetary but local, large but little, and decentralized with cardinal describing andcontrol. Above all, we must retain our close household centred civilization, our nucleus values, in the procedure of globalisation, yet adapt to really different civilizations. A 2nd challenge for Nando 's ballad in how to construct critical mass in foreign markets. Stores abroad had to get down with simple shop selling, merely as South African shops did when Nando 's began.

In most states, people were non familiar with Lusitanian nutrient, and their advertisement had to be a batch more educational than was the instance in South Africa. Nando 's wanted this instruction to be done with the same tone, merriment and irreverence that was typical for the trade name at place.

Acknowledging the possible booby trap, nevertheless, McKenzie noted that no effort was made to interpret temper from South Africa to other countries.They have to happen their ain degree of temper.

It is really much a cultural thing. Their advertisement should be topical. Merely they know the firing issues in their state, the countries that would pull most attending. But it must be packaged in the Nando 's manner. It was assumed that temper and irreverence were sound positioning schemes worldwide.

Issue # 4

Is Nando 's haram or halalaˆ¦.Issue arises in Pakistan and Malaysia

`` A mail from a client who confidently province with some grounds that nando 's is non halal ''

Dear Friends, A

AOA I am posting an electronic mail ( un-edited ) received from a relative.Comments of brothers will help.To me beside '' NOT HALAL '' the Acts of the Apostless are `` CRUAL '' in a society which claims to be flag carrier of humanity.Commercialization ( for cost economy, net incomes ) to salvage some money can non be used to bring on `` ZULAM '' on livings.Here is the text received.

Councillor Salim MullaA

Chair RegenerationA

Town Hall, BlackburnA


01254 585321 01254 260208 Electronic mail: A salim.mulla @

Asalaamu'alaikum Brother and Sisters,

After a recent meeting with HMC ( Halal monitoring commission ) I can corroborate that the poulet served by `` Halal '' Nandos mercantile establishments still is NOTHALAL. HMC personally inspected the abattoir of Freemans and came up with this decision. My point of contact is Haroon Rashid.

Their poulets are all electrocuted, the power is that much that some of the encephalons explode and so make nerve terminations. They do n't make ziba as the poulets flap about excessively much and it leads to their wings acquiring damaged.

This is decidedly non Halal and non the manner that Allah says to handle these animate beings. An extract taken from the Guardian ( astaghfirullah ) web site on the issue of fast-food taking the instance of Freeman 's who is the provider of Nandos. `` Newent sits in creases of exuberant countryside at the far western range of the Cotswolds... hidden from position, is Freemans of Newent.

Clifford Freeman and his cousin own this domestic fowl butchery. It is the largest Halal works in Britain, using more than 250 people, butchering 300,000 poulets a hebdomad, and after considerableA

persuasion and vacillation Freeman has agreed to demo me how it is done.

The birds are collected from farms at dark, transported to the site in the early hours of the forenoon, and kept in darkness untilA

they are ready to be killed. Workers hang them upside down by their pess in bonds, suspended from a conveyer belt, or 'line ' , which so dangles them through an electrified bath.

Their caputs are submerged, and a high-frequency current in the H2O stuns them. The line keeps traveling, A taking the birds on to the slaughter country, where three work forces are standing ready to cut their pharynxs '' .

Issue # 5

`` Issue in U.A.E where people are extremely responsible and human oriented ''

Dear All,

here some informations i got today.

I m a regular client of Nando`s in the Greens. I like the nutrient and ( till this twenty-four hours ) the construct of Nando`s.

Even the place bringing service it was ever good.

BUT... what i heard today made me really angry! !

The staff of Nando`s in the Greenss have to work daily minimal 12 hours, without to acquire any payment for the overtime ( is against the regulations of U.A.E to make so ) furthermore about all of the staff would wish to go forth the company ASAP, because of the Manager there and his behaviour.

Actually there`s one instance, where a Lady from the Philippines after 3 old ages worked as a server, wants to go forth Nando`s to get down a new occupation in a other company. I saw her weeping and asked her what`s incorrect with her.

She explained me her job.

Her old contract ( incl. labour card, viza and so on ) with Nando`s in the Greens is expired and as per the regulations of U.A.E, she can go forth Nando`s and get down to work someplace else where of all time she wants.

The job is the Manager of that subdivision in the Greens. He is seeking to coerce her to remain at that place and to regenerate the contract. They signed already the missive of surrender ( both the Lady and the Manager ) , but still the Manager is coercing her and stating her prevarications so that she have to remain at that place and work. His job is the deficiency of staff, that is why he wants her to remain at that place.

That behaviour of the Manager is inacceptable! !

I gave the Lady my phone figure and will back up her in that instance.

I have some powerful relations here in the U.A.E. and until now ( Thanks God ) i ne'er needed their aid, but in that instance i will name them and will inquire them to assist me/us.

Anyhow... one wont visit any Nando`s any longer. Such a construct of modern bondage I wont support! !

I will inform all of my friends and relations about and state them non to travel at that place any longer!



Issue # 6

`` Controversies in India sing their gustatory sensation ''

Nando 's has opened its subdivision in India late in 2010. Merely one subdivision of Nando 's is runing in India though India is a really big state and extremely populated. The chief issue which Nando 's has to come across is that bulk of the Indians are vegetarian and they do n't eat lily-livered because of their imposts and faith. Where as Nando 's is a eating house for poulet lover and that is the chief biggest draw back to Nando 's.

Once it happens with Mc donalds that they open their subdivision in a really incorrect country where bulk of the people were vegetarian and because of which they face the loss and it all leads to bad promotion that is why Nando 's unfastened their one subdivision and they could n't hold the advantage over the big population because Nando 's wanted to play safe

Issue # 7

Cultural favoritism in Saudi Arabia

Nandos is besides runing in Saudi Arabia but they are n't that successful due to some grounds. As we all know that Arabs are known non be efficient and unproductive people. Therefore, less people are hired from Saudi Nationals as employee and servers and more are hired on international footing as they are considered to be more efficient and more productive. Therefore, there is a cultural favoritism jobs taking to cultural issues. As it has been disliked by Saudis as more international are hired instead than locals.

Through a study it was been found out that among Nando 's employees merely 30 per centum Saudi were hired and the bulk were Internationals. The effects of this favoritism were truly bad as it led to a really bad promotion for Nando 's.

Lessons and the grounds of their growing

A planetary trade name negotiations about turning the right manner

hypertext transfer protocol: //

How make you construct a planetary eating house concatenation? Robbie Brozin, the laminitis of $ 1-billion-a-year Nando 's Chicken, ended the educational constituent of the Restaurant Leadership Conference with some specific tips for attendants.

Nando 's specializes in Portuguese-style poulet at its 1,000 shops, merely four of which are located in the United States. The poulet is grilled and spiced with peri peri, a hot sauce widely known in Nando 's place base of South Africa.

Brozin said he 'll open three more shops this twelvemonth in his New World bridgehead of Washington, D.C. , guided by what he 's learned from runing on four continents.

Here are some of the lessons he shared with the 1,400 executives in attending:

`` You ca n't construct great trade names with advertisement. At the terminal of the twenty-four hours, it 's the people. '' Nando 's expressions for hires that are `` a small different. ''

`` We spend an inordinate sum of money to actuate our staff. We have a expression: Happy staff peers happy client peers happy bank director. ''

How Nando 's motivates its employees can change greatly from market to market ( its fastnesss are Australia, with about 300 shops ; the United Kingdom, 300 shops ; and South Africa, besides with 300 ) . The invariables are an accent on holding merriment and `` doing a difference '' to the people who please clients one one-fourth poulet at a clip. Partying is encouraged.

`` Design can alter a civilization. [ But ] everything you design has to be about the people. '' He cited such people-pleasing possibilities as the expression of the uniforms.

`` You have to be profitable in America, and you have to hold it profitable in Australia. '' The agencies are frequently really different, Brozin noted. `` Yet the trade name has to hold a common yarn. '' Programmed into the Deoxyribonucleic acid of every Nando 's is the focal point on poulet and the staff that serves it.

Indeed, the absolute key to Nando 's success, particularly in the early yearss, was focal point, Brozin stressed. He ne'er forgot the aim, or the agencies to that terminal: `` At the terminal of the twenty-four hours, you have to hold an sum of passion. But you besides have to hold an sum of committedness to doing money. ''


Therefore for organisation like Nando 's the demand to detect people 's usage, gustatory sensation, national civilization in transporting out its strategic selling this is germane for their effectual and successful operations as they expand the concern.

To get the better of the issue in India, Nando 's should open their mercantile establishment in the country where there are less vegetarian and they should present more new nutrient material which does n't incorporate poulet in it and should travel fir more veggies point. And while making advertizement they should concentrate on material which does n't incorporate chicken so that Nando 's do n't conflict with their usage and faith.

To get the better of the issue in Saudia, they should engage more Saudis instead than aliens. In order to increase the efficiency and productiveness of Saudi 's they should set up more training plans and should give them more and better preparation in that manner they can increase their productiveness and they do n't hold to engage the people from outside and this how they can get the better of this job.

To get the better of the jobs sing Halal and Haram which is largely concerned by the Muslim states such as Malaysia, Saudi Arabia, Pakistan and Bangladesh? Nando should pass more on advertisement so as to guarantee people that the poulet nutrient provided by Nandos is Halal and non Haram. As many people consider their poulet as Haram due to which they have stopped eating it. Therefore, in order to avoid such bad promotion nandos should do people cognizant of the fact and should supply sap cogent evidence grounds that the poulet offered to them is Halal and non Haram

Nando 's had failed to detect. It has stiffly and overly stuck to its corporate civilization exhibited in South Africa. It failed to observe that South African 's national civilization is non the same thing as what applies in states in European and Asiatic provinces. To get the better of this issue they should cultivate their international concern by esteeming the national differences in the states where they expand to

Nando 's is known in South Africa for its humourous but frequently controversial adverts. This controversies create a batch of jobs in South Africa and Australia to get the better of this job they should do different ad 's in different states and all those ad 's should be within the restriction of their civilization and should be that much decent that it is acceptable by everyone.

They can work out the issue in U.A.E by chaging their trough because the mangaer behaviour with the employees were non good and he was non being fair with them and they were nt evn paid for the over clip because of which people were running off from Nando 's and no 1 was ready to work over at that place. This was even impacting their gross revenues because when client came to cognize about the unfair with the employees they were so human oriented that they went on protest against nandos which resulted in bad promotion

Updated: May 19, 2021
Cite this page

Cross Cultural Management Report On Nandos Cultural Studies Essay. (2020, Jun 01). Retrieved from

Cross Cultural Management Report On Nandos Cultural Studies Essay essay
Live chat  with support 24/7

👋 Hi! I’m your smart assistant Amy!

Don’t know where to start? Type your requirements and I’ll connect you to an academic expert within 3 minutes.

get help with your assignment