While carrying out this activity of the companies sponsoring certain events or programs to other corporate or educational institutions it is a mutual gain for both the sides which includes the sponsors as well as the fund raising organization. Although we say that student’s involvement in such activities is not the right technique it is still considered to be an activity for school improvement which in turn depicts the schools presence in the eyes of the public and simultaneously markets itself.
Similarly the sponsor will gain the advantage as there are huge reasons which will motivate them to sponsor events and programs which are discussed below (Running Sport, 2008).
The clients should maintain a relationship with the sponsors even after the act has been accomplished because it is difficult to recruit new ones then maintaining and servicing the old ones. Sometimes the sponsors may surprisingly withdraw the support from the clients in which case too much dependence on the sponsor’s may prove to be bad for the clients. It has been also observed that the student’s contributions towards fundraising needs to be streamlined with the size of the organization so that a balance is being created towards the parties involved and the benefits received (Running Sport, 2008).
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