Business Analysis Of Mcdonalds Company: History Of Success

The first McDonald store was opened in California in 1940. The appearance of McDonald has undergone some changes over the years since then however they are still known mainly for their fast food sales. McDonalds is a multinational store which has stores all over the world. McDonalds is a franchise which means it can be bought by a franchisee who can sell the franchises product. McDonalds has several competitors. These are KFC, Burger King, Subway etc. .

Workforce planning is the process of arranging what is needed and what is not needed in a company.

This is necessary because Mcdonalds need to figure out customer priorities. They need to keep on top of what is favourable to the customers and what is not as it can result in a loss of customers and profit if they do not. Mcdonalds are a company known for its constant recruitment. This recruitment needs to occur for several reasons. The first reason is that the Mcdonalds business is always growing which means new stores are always being opened.

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If more stores are opened, more staff will need to be recruited as the stores need staff to function. Stores are opened globally which means the recruitment occurs globally.

Another reason is that employees within McDonalds are constantly changing roles which leaves spaces in the roles that these employees leave within McDonalds. In order for the company to work efficiently then all places within it need to be occupied by people. This is another reason why recruitment within McDonalds is always occurring as these roles need to be filled by the recruits.

These recruits also need to have the correct skill set as they need to be able to accomplish the tasks that the roles with spaces require. Another reason why recruitment is always occurring is that systems within McDonalds are always upgrading and changing. McDonalds need to recruit people that can operate these changes. Although people that need can operate these systems are recruited this also results in some people being released by the company as there is no need for them. An example of this is that in McDonalds there are now self-service podiums which allow you to make your own order and pay for it by card using a machine. As this does not require staff to operate some staff are released. The product development is a reason for regular recruitment. Due to the product portfolio expanding and improving, more customers are attracted to the company. This means more workers are needed to operate the stores. Mcdonalds is a company known for its high staff turnover. Many staff leave McDonalds as they only had an intention of working their temporarily. This could be as they only wanted a summer job there or a part time job whilst they are studying etc.

This large amount of turnover leaves several vacancies for McDonalds hence why they have to regularly recruit in order to fill up these vacancies. Another reason for why McDonalds must regularly recruit id due to the number of promotions within the company. 9 out of 10 restaurant managers in McDonalds started off as crew members. This emphasises the opportunities to progress within the company. Due to these opportunities many vacancies are left by the people who are promoted. These vacancies have to be filled hence why Mcdonalds recruit regularly. Seasonal fluctuations are another big reason as to why McDonalds has to recruit regularly. Different seasons and times require different numbers of staff. During Summer more customers go to McDonalds therefore McDonalds need to recruit more staff for this season. On a smaller scale in the evening after school/work Mcdonalds receive more customers therefore more staff are needed to operate the stores at these times. Online recruitment is when a company advertises vacancies through the internet. Examples of these are emails and popups etc.

Whereas traditional recruitment is the recruitment of people through more physical means. Examples of this are newspapers and leaflets in the post. McDonalds utilise both recruitment methods. They promote vacancies online through popups and emails. They also promote vacancies in more traditional ways like giving out leaflets on the streets and posting them through letter boxes etc.

Internal recruitment is when a company attempts to fill vacancies from within its workforce. External recruitment is when a company seeks to fill vacancies from outside of the company. McDonalds utilize both of these recruitment methods. McDonalds internally recruits via advertising promotion positions to staff. They utilize external recruitment through several methods. They promote vacancies in their company through both traditional and online methods. A Jobcentre is a place in which people who are seeking work go to view job vacancies that are being advertised and get advice. An agency is a business that provides services on behalf of another business. McDonalds utilize the Jobcentre to promote vacancies in their company stores. They also use Agencies to advertise work. An example of this is the is the indeed agency. A job description is an explanation of the responsibilities for an employee to be. It included the necessities and the preferences. McDonalds job description on the job applications. com website is “McDonalds crew members work in the kitchen preparing food and at the front counter helping customers through the ordering process. Team member job duties include operating a cash register, running the drive-thru, cooking Big Macs and other menu items, cleaning the restaurant, and completing other assigned tasks. ”

A person specification is a description of the desired characteristics. It includes the It is the foundation of the recruitment process. McDonald’s person specification is “We want every McDonald’s customer to have a brilliant experience, every time they visit. That means hot food in a clean and friendly restaurant. As a Crew Member, you’ll make it happen, whether you’re preparing food, serving on the till or helping out in the dining areas. We’ll train you in our high standards of customer service, food preparation, and cleanliness and hygiene. But the rest is up to you. A CV is an individual's qualification’s, experiences and knowledges written for an employer to look over and decide whether they are qualified for a job.

An Application Form is a set of questions given to a candidate by a company to be answered.

The questions are relevant to the role the candidate is applying for and it often determines the best candidates for the job. McDonalds utilize these as they often hand out application forms to people who are interested in the roles available to decide who are the best people for the roles they are advertising. They also receive CV’s from people who are interested in the roles being advertised and use these to decide whether they have the correct qualifications to do the job. A letter of application is a letter an individual sends to a company they are applying for to further promote their skills. It is also known as a ‘Cover letter’. They are effective because they promote your interest in the company and they emphasise your skills. An online application is the process of recruiting for a job through the use of the internet. This method has both advantages and disadvantages. An advantage is that it is very time efficient as you do not have to call of organise a meeting. A disadvantage is that a company could face receiving several applications form unqualified people. An assessment centre is a place where people are examined in order to determine whether or not they are suitable for a job role. McDonalds could use this to determine who out of their applicants are suitable for the different roles within their company.

A psychometric test is a test used to determine an individual's behaviour and intellect. McDonalds could use this to determine who out of their applicants meet the behavioural and intellectual requirements. Group activities are used to identify how strong an individual's team work abilities are as well as their problem-solving abilities. McDonalds could use this to determine which of their applicants thrive in group tasks and problem-solving tasks. An individual interview is when someone from a company interviews an applicant one on one for a job role. It often lasts between 30 minutes to an hour. McDonalds could use this to get to know their applicants' personalities in real life. A telephone interview is when someone from a company interviews an applicant over the phone. McDonalds could use this as it is time efficient. A panel in when a company puts forth more than one interviewer for an interviewee.

McDonalds can use this as it means the qualities of the interviewee are emphasised on more. Presentations are the showing of ideas in an attractive manner. McDonalds could use this to promote vacancies and attract people to the company. A test is the process of identifying an individual's skill set through setting them tasks. McDonalds can use this to determine the skill sets and capacities of their applicants. The recruitment process links to McDonalds success as the people chosen to become employees of the company which enables it to function and succeed have to go through the recruitment process. Technology has changed the recruitment process as Mcdonalds has moved away from more traditional recruitment methods e. g. Leaflets to online methods. This has made McDonalds recruitment process more time efficient as the process of sending emails out and advertising online is a shorter process than writing up and printing leaflets. The change to online recruitment has also enabled them to try and recruit from a larger audience as more people can be made aware through the internet.