Paper type: Assignment Pages: 8 (1796 words)
Assignment Submission Form Please complete and attach this form to your assignment. All assignments must be submitted on the stipulated submission date. Please add a ј into appropriate box to indicate your assignment type* ј Assignment 1/ Assignment 2Program / Intake No. (Batch No.) : MIS 2017.1(Batch 21) BSc 21 PTPathway: MIS 2018.1Student Names: Dewmi Chinthika Wedaarachchi Student Numbers: 17208443 Halanayakage Chamari Buddhima 17208431 D.
G Ravindu Chamara 17208429 I.G Kasun Samanpriya 17208327Module: Business Policy Lecturer/Tutor: Yousef Husein Grade (For Grader Use Only): DECLARATION: I hereby declare that the attached assignment is my own work.
I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Registrar/ or the Board of Examiners, which may result in me being expelled from the program.Signed: ,Kasun, Ravindu, Chamari Date Submitted: 04/05/2019 Acknowledgment of Assignment ReceiptStudent Name: Dewmi Chinthika Wedearachchi Student Number: 17208443 Halanayakage Chamari Buddhima 17208431 D.G.Ravindu Chamara 17208429 I.G. Kasun Samanpriya 17208327Program / Intake: BSc(Hons) in MIS- UCD/ Batch 21Module: Business policy јAssignment 1 / Assignment 2Lecturer: Yousef Husein Received by: 04/05/2019National School of Business ManagementBusiness PolicyBMGT3001LAssessment 1 (Group Project)BSc MIS-Batch 21PIZZA HUTStudent Name: Dewmi Chinthika Wedearachchi Student Number: 17208443 Halanayakage Chamari Buddhima 17208431 D.G.Ravindu Chamara 17208429 I.G. Kasun Samanpriya 17208327Table of Content1.0 Executive Summery 42.0 Outlook Profile 53.0 Internal Analysis 3.1 Strengths 3.2 Weaknesses 64.0 External Analysis 4.1 Opportunities 4.2 Threats 75.0 Actions and Recommendations 86.0 Bibliography 101.0 Executive SummaryWe are now in 21st Century. We can objectively inspect. What a new generation is likely to mean for business and business policy of PIZZA HUT.This report covers the profile, future and passion, SWOT analyses and recommendations of PIZZA Hut. We have tried our best to provide our project information about this organization regarding PIZZA HUT’s Mission statement, Goals, Planning their Organization and finally the information consuming to our subject Business Policy. We hope this project report will satisfy all of requirements in study guide. 2.0 Outlook ProfilePizza is an Italian dish. PIZZA HUT Founded in 1986. PIZZA HUT is one of the flagship brands of YUM Brands which in itself is a brand which handles brands like Long John Silver’s, A & W, Taco Bell and KFC under its umbrella brand setup. Pizza Hut is offering products such as signature pizzas, beverages, desserts, appetizers and pasta.Pizza Hut has been operating in the pizza market by realizing all economies of scale in promotion, manufacturing and distribution facilities. Pizza Hut quite aggressively fights back by bringing better innovations or more competitive prices in product category. In simple words, Pizza Hut takes all possible measures to defend its leadership position in the market.The futureTheir plan are like their Pizzas ” BIG! They want more people to enjoy PIZZA HUTs. They want to open more PIZZA HUTs. They want to exploit every delivery opportunity.Their PassionTo be the best hospitality business.. Anywhere in the world The best branded PIZZA HUT restaurants. The best delivery. The best meals, service assets and value the best for families.So how will PIZZA HUT know when they are the best?PIZZA HUT have set some milestones for the journey, Against which to measure progress: PIZZA HUT Bold Goals 5 million Smiles every week3.0 Internal Analysis3.1 Strengths of PIZZA HUT Company brand name has biggest strength in the world wide. Quick Delivery service and fully service restaurant network They offer various range of pizza to their customers Good Quality Foods for affordable prices They have well organized Marketing stagiestPizza hut has a Premium situating in customer’s mind. The promotions and brand value of pizza hut is superior to competitors. Another strength of Pizza hut is the range of Italian food that it has. The pizza and pasta range is excellent and Pizza hut delivers on its guarantee of having an excellent Italian meal. The food is of high quality and so is the ambiance in any Pizza hut restaurant. Because of its higher prices, it also gets good margins thereby giving Pizza hut an excellent sustainable advantage. The brand has an excellent presence online and offline with Pizza hut delivery giving home delivery and Pizza hut also having an online ordering system for its pizza.3.2 Weakness of PIZZA HUT Limited for only Town areas Less parking Facilities Good quality pizzas and services based on high prices Less appetizers range High overhead cost due to restaurant maintainsMajor weakness of pizza hut is that while keeping up its brand image, pizza hut is losing the turnover that it can generate by being available in towns. If not the fast food chain, than at least Pizza hut delivery, which is pizza huts home delivery franchise should be available in such places. This will ensure that Pizza hut has a high turnover and at the meantime it is present far and wide. Another weakness of Pizza hut is that the taste of their pizzas is there since ages and customer’s ongoing surveys have demonstrated that clients are not happy with a similar old pizza taste and there is more interest in wider range of pizzas. Thus pizza hut needs to keep inventing.4.0 External Analysis4.1 Opportunities of PIZZA HUT They can place New online ordering system They can improve Call center operations for very respond They can offer discounts, and raffle draws to their regular clients They can keep their restaurants very attractivelyThe best open door for pizza hut is further extension of the food range. I for one am hanging tight for a cheesy type pizza being served in Pizza hut. This will give clients the cheesy assortment that they need. A similar system has done some amazing things for McDonald’s and Domino’s. Another open door is to spread out in select B towns and make their tasty pizza accessible in these spots. Sometime Pizza hut needs to do that. Same ways, if not the feasting knowledge, Pizza hut delivery can be begun so Pizza hut stays in rivalry with Dominos.4.2 Threats of PIZZA HUT Increase price of cheese Increase Many competitors in Pizza industry Have to face with other international level restaurants likewise Mc Donald ,Dominos and KFC Local Restaurants offer various of pizzas for less priceDominos is a solitary real risk to pizza hut when worried about pizza or Italian meals. Dominos does not have an astounding food assortment like pizza hut yet Dominos is available in many spots where Pizza hut isn’t. Another danger is the wide choices of cooking styles which a client has accessible today through different sustenance franchisee. McDonald KFC and others are roundabout contenders who remove clients normally from pizza hut. Rising wellbeing concern and individuals being more wellness concerned may likewise cause a drop in pizza utilization.5.0 Actions and RecommendationMission Statement:We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, Ill be back! We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment. We are accountable for profitability in everything we do, providing our shareholders with value growth.Specific Goals: Our goal is reach 85% recognition of the new product in our target market. As with all business, the most important goal of a company is to increase revenue and profits. Customer satisfaction is for most. Practice what we preach: integrity, ethics and open communication.Actions and Recommendation:There are few things, which pizza hut have to follow increase their customer base and rising sales and being profitable company in the market. Pizza hut must move with more TV commercial advertisements. It should advertise on right time when their target customer market watching television. Advertisement should make an attractively which they shown quality of the pizza, test and tell how is pizzas nutrition’s and healthy meals they are providing Pizza Hut Approach young generation by advertising using social Medias like Facebook promotion, Instagram. They can use attractive video clips ,customer feedbacks and records of service excellence Pizza hut should give discounts, Membership cards and raffle draws to their regular customers once every purchasing. And have to send their new products and deals via text massages to customer’s mobile .There for customer comes to the pizza hut once a week or after two weeks. Pizza Hut should install Stalls in International schools and Universities. Should give pizzas for students on discount prices. Pizza Hut should give sponsorships for games held in country. Like Cricket matches, athletics games and other cyber competition games. There for they will gain publicity and good reputation toward their customers Pizza Hut should reduce their prices equal to other competitors. Or else increase quality and taste than others. There for they can tell we are using more toppings and extra cheeses our pizzas Pizza Hut should modified their own web site to online purchasing. It must include completed food menu. It allows client to view entire food menu. It useful to when customer Oder pizzas by online. 6.0 Bibliography In-text: (CNBC, 2019) Bibliography: CNBC. (2019). Pizza Hut execs ‘dissatisfied’ with growth, brand has ‘a lot of work to do’. [Online] Available at: [Accessed 3 May 2019]. In-text: (Hill, 2019) Bibliography: Hill, C. (2019). How Do You Solve a Problem Like Pizza Hut? — The Motley Fool. [Online] The Motley Fool. Available at: [Accessed 2 May 2019]. In-text: (Hill, 2019) Bibliography: Hill, C. (2019). How Do You Solve a Problem Like Pizza Hut? — The Motley Fool. [Online] The Motley Fool. Available at: [Accessed 2 May 2019]. In-text: (Hill, 2019) Bibliography: Hill, C. (2019). How Do You Solve a Problem Like Pizza Hut? — The Motley Fool. [Online] The Motley Fool. Available at: [Accessed 2 May 2019]. In-text: (Hill, 2019) Bibliography: Hill, C. (2019). How Do You Solve a Problem Like Pizza Hut? — The Motley Fool. [Online] The Motley Fool. Available at: [Accessed 2 May 2019]. In-text: (Hill, 2019) Bibliography: Hill, C. (2019). How Do You Solve a Problem Like Pizza Hut? — The Motley Fool. [Online] The Motley Fool. Available at: [Accessed 2 May 2019]. Confirmation CertificateCongratulations!You have successfully completed the Library Plagiarism Quiz.Student Name: Dewmi /Chamari/Ravindu/KasunStudent Number: 17208443/17208431/17208429/17208327Date: 11/ 01/ 2018THIS IS TO CERTIFY THAT (signature) , Kasun, Ravindu, Chamari HAS COMPLETED THE PLAGIARISM QUIZRemember that the confirmation certificate is a statement by you that you understand plagiarism and know how to avoid it. If you think that you do not understand plagiarism and how to avoid it after working through this tutorial, you should confer with your module coordinator, no matter what score you have obtained on the test.Please print out this page and attach a copy of the certificate to the final page in all assignments you submit on each module as part of your programme(It is your responsibility to print the certificate, complete the information, sign it, and keep a copy of it for your records)
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