Analysis Of The Dubai Cares And Meraas Companies

Dubai Cares is a charitable and nonprofit company founded in the UAE in 2007. This company is found in the tertiary sector because it is providing services to people. Their vision is to save people from extreme poverty by ensuring they have access to quality and stable education, because they believe that education is a critical asset and an essential right for every child in the world. Dubai Cares is a “private charity” type of company, it is owned by Sheikh Mohammed bin Rashid Al Maktoum.

Dubai Cares purpose is to help people in need with education, money, etc. Dubai Cares ensures quality education for all and promote lifelong learning by 2030, and supporting programs in early childhood development, access to quality education, technical and professional education, and they focus on education in emergencies and extended crises. Dubai Cares also provides boys and girls with an approach that aims to secure equal access for boys and girls to safe learning environments with equal facilities, materials and academic support.

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Their specialties are: school infrastructures, water, sanitation and hygiene, quality and capacity of education, school health, and nutrition. Dubai Cares is a charitable trusts type of ownership, according to the book a charitable trusts type of ownership is “an organization that is set up to raise funds and support other people or a good cause”, and they do not have any liabilities because it is a charitable company which does not need loans from the banks.

Meraas

Meraas is a company based in the UAE.

This company has its operations spread across different sectors such as real estate, dining, leisure, hospitality, healthcare, ventures. It is host of plenty of famous public places in Dubai like city walk, boxpark, the beach, Jumeirah bay, bluewaters, last exit, la mer, pearl Jumeirah, marsa al seef, and the outlet village. Their purposes are to create a better city for people to live, work and visit, and to attract more tourists to the UAE and to permit UAE residents to explore new and interesting things. This company can be found in the secondary sector (real estate), offering, and in the tertiary sector as they own multiple restaurants, and hotels. Meraas is a privately held partnership, because it is currently owned and run by 10 different leaders, and they gain profit. As Meraas is a partnership, that means each partner has unlimited liability, it is the legal responsibility of all partners to pay them off.

A company is literally nothing without stakeholders, customers are critically important to a company, as they wouldn’t work without them. Suppliers are also really important as they need supplies, a grocery shop would not function without supplies. Owners are really important as it takes charisma to run a company. A company has plenty of domains for it to function, and owner can’t control everything so employees are mandatory. Dubai Cares Customers: Since Dubai Cares is a charitable company, their customers are, the children in need of education, they help them by building schools, renovating schools, providing them with many things. These customers originate from all over the world.

Employees: obviously every company has employees, even though Dubai Cares is a really big company (they have projects worldwide (in every continent (mainly Africa) except Oceana)). They have about 50. Without employees a company can’t function since there is many domains to properly run a company.

Local community: Dubai Cares has been expanded worldwide, but they still help the local communities, in the past years they have organized plenty local events, they organized a pilot program for residents in the UAE to volunteer in private schools, around 500 volunteers took part, they recovered 66 classrooms, constructed 3 playgrounds, cleaning play areas from hazardous rubbish, and renovating school furniture, this is really important for Dubai cares, because their goal is to provide education for people in need.

Owners: There is only one owner, his highness Sheikh Mohammed bin Rashid Al Maktoum. Besides Sheikh Mohammed there is the CEO Tariq Al Gurg, a massive amount of volunteers to organize events. Owners are the most important stakeholders as they control the business. If they are unhappy than they can kick its managers, or even sell the business to someone else. Meraas

Customers: Since Meraas has different domains of services, getting customers isn’t really a problem for them, they have real estate (they own blue waters, Bvlgari resort & residences, etc…); restaurants (Big chefs, butcha steakhouse and grill, five guys, etc…); leisure (Dubai safari park, hub zero, roxy cinemas, laguna Water Park, etc…); hospitality (Bvlgari resort & residence, nikki beach resort & spa, la ville hotel & suites, etc…); healthcare (valiant clinic); ventures (dubai cruise terminal caesars entertainment corporation, dxb entertainments, dubai water canals, etc…).

As we can see Meraas has plenty of ways to get customers, most of these places are extremely popular in the UAE.

Suppliers: for this company it’s hard to describe the suppliers part since they have many restaurants, hotels, and many other places. Obviously each of these places, each of them has a supplier. Employees: Meraas has a lot of employees, because of the amount of places they own, according to Linkedin they have 5000 employees, which varies from securities, managers, waiters, janitors.

Local community: Meraas takes a big part in their local community, they provide UAE residents with health care, entertainment, hospitality, food, retail, and houses… Owners: Meraas is a company owned by Sheikh Mohammed, the ruler of Dubai.

Function: the function part of organizing a company is put to ensure each portion of the organization is linked to its purpose, each part has its own manager, who answers to an executive in a higher position. This structure is a key to success because by doing this you’re basically grouping employees by their ability, skill set and function. Geographical structure: the location of a company is essential as it may affect the number of employees, a company found next to residential area is more likely to be successful than a company found in the desert, for example the location of GCS is strategic, since its located next to residential areas. Sometimes offices are located some places quite far for example Jabel ali, because it’s cheaper than other places for example offices in marina. Dubai Cares, doesn’t have a particular place to work, they try to work in countries with high poverty rate, according to the map below, they concentrate their work in poor countries in Africa.

Product structure: A company can have a variety of divisions (in the book they gave us an example: a confectionery and a sweets manufacturer may have separate divisions for chewing gum, chocolate, or ice cream). Meraas has different divisions since they offer plenty of different services and goods. They have a division for retail, hospitality, food and beverages, leisure…, and each of these divisions, need a certain leader, and customers.

Type of customer: Obviously every type of company needs a typical customer. Meraas, has different domains in services and goods, so they group employees according to different types of customers with different financial status, different needs. For example, in real estate, they need a group of employees to deal with their high spending customers (because all their projects are costly); for hospitality, they mainly need tourists, hotels aren’t used as much by UAE residents, but tourists coming from all over the world are more likely to rent hotel rooms.

Chain of Command: Span of Control: Dubai Cares has a X structure…. Meraas Cares has a X structure. To begin a company, two statements should be taken into consideration: mission statement (setting a purpose), and values statement (setting the values of the company). Using an organizational structure is a key to successful well-structured company: Function: knowing what everyone in the company works is important, because it enforces organization, so roles are not confused. Doing that everyone in that company has a role which will ensure they work efficiently. This will help the business fulfill their plans.

Geographical areas: One of the first thing to think about when starting a company is the location, then the area in that country, as I said before there’s always the close to everyone offices but expensive, and the cheap but far offices. For example offices in downtown, and offices in Dubai free zone. Product group: It’s extremely important to know what services and/or goods you want to offer to the consumer. And it is always possible to add or change after the foundation of the company.

Type of customer: knowing who to sell the service or good is also important, as there’s always the type of customer that isn’t serious or can’t afford the service or good. But it isn’t good for the business not to accept customers by their looks (example: Oprah Winfrey (the wealthiest woman) was once kicked out of a designer shop because she was black), it is really important to keep a positive reputation to attract new customers and to maintain loyal customers.