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Airline company - AirAsia

Introduction AirAsia originally was founded by government and on 2 December 2001 was bought byTonyFernandes. AirAsia was established in year 1993. AirAsia has travel around the earthandascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link withAirAsia such as AirAsia X, Thai AirAsia, Philippines’ AirAsia Inc., AirAsiaJapan…...

Aircraft Secondary Flight Control Surfaces in Airplane

 in AirplaneIn order for an aircraft to maneuver and maintain its stability, this required for aircraft to have control surfaces. Mainly, the aircraft are divided into two main control surfaces which are the primary flight control and the secondary flight control. The primary flight control is a basic control surfaces used to maneuver such as rolling, pitching and yawing. Meanwhile, secondary flight control surfaces are designed to augment stability, assist pilot control and ease the work-load. Some of the aircraft…...

The Embraer Analysis

Perform a Brief SWOT Analysis of Embraer A SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. The Embraer was created in1969 by military government have several strengths, one of them is their strategic place. It was located in San Jose dos Campos in Sao Paulo or was called “Technology Valley” which consist of industrial cluster in aerospace telecommunication, auto mobile and petroleum sector…...

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Organisational Structure of British Airways

Introduction The following assignment aims to highlight the organizational structure of a major player in the aeronautical sector which is BRITISH AIRWAYS. For that purpose, it is necessary to consider fundamental management’s principles in order to understand at best the factors which may influence the result of the company, without forgetting the importance of the interactions between the internal and external environments which play a major role in the success or the failure of the strategies undertaken by the company.…...

Air Transat Analysis

Introduction: Air Transat is a Canadian airline based in Montreal, Quebec. It was founded in 1987, and is owned by Transat A.T. Inc. According to Air Transat’s website, their mission statement is: “Air Transat is Canada’s leading holiday travel airline. Every year, it carries some 3 million passengers to nearly 60 destinations in 25 countries aboard its fleet of Airbus wide-body jets. The company employs approximately 2,000 people. Air Transat is a business unit of Transat A.T. Inc., an integrated…...

Air Transportation by Southwest Airline

Southwest Airlines was introduced in Texas on June 18, 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston, Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes and serving 68 cities around the US. Southwest Airlines has become a major airline in 1989 when it hit the billion-dollar revenue mark. Southwest Airlines is the United States’ most successful airline due to the…...

Analysis of Kingfisher Airline Company

Introduction Kingfisher Airline is a private airline based in Bangalore, India. The airlines owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline currently operates on domestic routes. The destinations covered by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur. In a short span of time Kingfisher Airline has carved a niche…...

Qantas Airways Limited Group

Intro: Qantas Airways Limited is an Australian renowned airline company group took part in the operation of international and domestic air transport services and the arrangement of freight services (Market Line, 2014). The airline company also associates its services with the Jetstar brand name, with QantasLink, Jetstar Asia and Jetstar Pacific grouped under the very same company (Passport 2013). With a 17.7% market share of worldwide travelers in Australia (Business Monitor, 2011), the company aims to rise its worldwide market…...

?Tiger Airways- Singapore

Our marketing team ran a market investigation in Guangzhou, China. The aim of this research is to understand who are the core users, what are their flight experience and which values define them. The answers will lead us to comprehend their purchasing behaviour, hence allow us to plan a strategy for our company’s expansion. We will conduct our research with in mind Tiger Airway’s mission and vision: Mission To address the needs of our budget conscious travellers looking for a…...

Astro Airlines

Deregulation of the airlines in 1978 forced the industry to rethink their business strategy in order to be successful during a period of widespread operating losses due to an economic recession, striking air traffic controllers and brutal price wars. The poster child for innovation during this period was Astro Airlines founded in 1980 by its charismatic leader, Arthur Burton. Enthusiasm, excitement and optimism were watch words used to describe the atmosphere at Astro Airlines in the initial years. This case…...

Flight Attendant Responsibilities

Seeking to obtain a rewarding and challenging Flight Attendant position with a growth-oriented company that promotes a team environment and reaching the highest possible standards. Qualifications Summary Extensive knowledge of principles and processes for providing customer and personal services, including customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. Expert in the structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar. Very attentive, giving full attention…...

Vision, Mission and Purpose of British Airways

Do you know where you are taking your business? Having a sense of vision, mission and purpose provides the underpinning for strategic direction. Established and made explicit sometime in the past. Objectives therefore establish direction and in some cases set specific end points. They should have time-scales or end-dates attached to them. The attainment of them should be measurable in some way and ideally they will encourage and motivate people. Strategic Direction and Purpose Business needs direction in terms of…...

Objectives of Kingfisher Airlines

KINGFISHER AIRLINES Kingfisher Airlines Limited is an airline group based in India Its head office is in Andheri (East), Mumbai and Registered Office in UB City, Bangalore. Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011, Kingfisher Airlines had the second largest share in India's domestic air travel market. However due to a severe financial crisis faced by…...

Economic Exposure

This report reviews the foreign exchange exposure of Eurojet due to the future development plans and growth of the low cost airline company, this report also highlights the various risks Eurojet, faces in operating in different countries identifying, measuring, and managing the various foreign exchange exposures that might be faced by Eurojet. However, some of these issues will be analysed differently. Foreign Exchange Exposure: According to Buckley (2004, pg.135) foreign exchange exposure means that a firm has assets, liabilities, and…...

Strategic Analysis of Jet Blue Airlines

Executive Summary JetBlue is a company built on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service. The company began with the goal to eliminate many of the complexities and asininities of commercial air travel and set a new standard for customer service. Thus far the company has flown beyond these goals and everyone's expectations while returning a handsome profit to whomever chooses to invest in this airline industry success. From his humble beginnings as a University…...

Competitive Strategy Southwest Airlines

The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment, most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation, the incumbent carriers felt the most pain, and the floodgates had opened for newer more nimble carriers with lower cost structures to compete…...

Internal Analysis of Ryanair Company

Human Resources Ryanair currently employs 2000 people (2003) from 25 nations. The pay is performance related and among the highest in the airline industry (Annual Report 2004, p. 5). Travel concessions and participation in the share option program is granted to all employees. In 2003 over 30% (639 in total) of employees took part in the stock option program - the average pay per employee was about 53.000 (Annual Report 2004, p. 21). CEO Michael O'Leary has significantly shaped Ryanair.…...

Competitions In The Airline Industry

Potential Competitors: Low Rivalry among existing firms is intense, which affect the profits to be low. It¡¦s unattractive to the potential competitors. High initial investments and fixed costs such as lease a fleet of safe and reliable aircraft, negotiate reasonable gate access and landing fees as well as high labor and fuel costs. There are the price competitions in the airline industry, which some major airlines offer the low-price fares that is very difficult for new entrants to gain enough…...

?Scotia Airways

Introduction Scotia Airways are a small private airline based in Glasgow/Scotland. Their goals determine the nature of inputs (employees and management’s ability) and outputs (the quality of service) also the interaction of the outer environment i.e. Macro elements such as external customers. Goals indicate a future prediction and the well-being of a business. Objectives on the other hand are specific targets within the general goal obtained are time based. Policies are a mechanism for controlling the behaviour of an organisation,…...

Delta Airlines Company

Our assigned organization in Delta airline and two organization researched last paper were Alaska Airlines, Inc (ALK) and Southwest. A competitive advantage is an organization having an advantage over its competition which results in greater sales, margins, and retaining more customers. Competitive advantages can include anywhere from an organizations cost structure, their product and service to customer support. One of competitive advantage that delta has with other two airlines is their employees. Delta believes that their employees are taking the…...

The Emirates Airlines' success

In an industry where profitable firms are scarce, Emirates has delivered solid growth and solid financial performance for years. Why? What is behind Emirates’ success? Ṝecently, on May 20th 2014, the Air French – KLM announced their results showing record losses. The strategy of alliance between two struggling airlines is yet to prove its success. Meanwhile, in a complete contrast, The Emirates Airlines have passed a massive order of 32 Airbus 380 super jumbo jets at the Berlin Air show…...

Collapse of Kingfisher Airlines Company

Kingfisher, Sony and Kodak have one thing in common . i.e. They are finding it difficult to reinvent themselves. They are trying hard to be a phoenix but will they truly rise from the ashes or simply fade away is the real question. Let us take the issue of Kingfisher here. One of India's most high profile airlines few years back , now in shambles. It is really interesting to ponder that in same market scenario, one of the competitors…...

JetBlue Airways: Starting from Scratch

Before David Neeleman’s non-compete agreement with Southwest Airlines expired, he envisioned the concept of starting a low-fare airline that would combine common sense, innovation, and technology and bring the humanity back into air travel (Gittel & O’Reilly, 2001). In 1998, JetBlue was born. In order for David to fulfill his goal of a “do-it-right” kind of airline, he needed to recruit superior industry veterans who were willing to start from scratch and place an emphasis on employees and customers. Each…...

Singapore International Airlines

Intro Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British intrusion at the Tanah Melayu. After the occasions Self-reliance in 1957, the Malayan Airways Limited has actually altered its name to Malayan Singapore Airlines (MSA). Nevertheless, the company name ought to be changed once again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in 2 various entities which are the Malaysian Airlines (MAS) and…...

Building the Boeing 787

When Boeing’s new aircraft dubbed the Dreamliner was taking shape, the company decided to outsource 70 percent of components to manufacturers in many nations around the world (Hill, 2013). The risks associated with such a complex logistical and management tasking were severely underestimated, and it has cost the company billions, and a stain on its reputation. What are the benefits of outsourcing so much work on the 787 to foreign suppliers? The benefits of outsourcing are primarily cost driven, but…...

Air Force Brake Case

The order was for 200 brake assemblies for the new Air Force light attack plane, the A7D. Ten years ago Goodrich had built a brake for LTV that did not met expectations and caused Goodrich to be written off from the supplier’s list. After 10 years, Goodrich attempted a comeback by making an offer that could not be refused – a ridiculously low bid for making the disc brakes. Since the aircraft brakes are to be custom made, only the…...

High Frequency Omnidirectional Range

The VHF Omnidirectional Range navigation system, VOR, was probably the most significant aviation invention other than the jet engine. With it, a pilot can simply, accurately, and without ambiguity navigate from Point A to Point B. The widespread introduction of VORs began in the early 1950s and 50 years later it remains the primary navigation system in the overwhelming majority of aircraft. VHF omnidirectional radio range (VOR), is a type of short-range radio navigation system for aircraft, enabling aircraft to…...

Malaysia Airlines System Berhad

Malaysia Airlines System Berhad is likewise referred to as MAS simply put. MAS is established in 1947 as Malayan Airways, however it has change its name as Malaysian Airline company System in 1 October 1972. MAS is the flag provider which is own by government of Malaysia. MAS head office is located at Sultan Abdul Aziz Shah Airport in Subang, Selangor. MAS runs flights at its very first base in Kuala Lumpur International Airport, and secondary base in Kota Kinabalu.…...

Avro Arrow

The push to develop the Avro Arrow occurred due to the viewed hazard of faster and more effective planes being created in the Soviet Union. At this time in history the Soviet Union was in a Cold War with Western Nations including Canada. Canada's goal was to produce an airplane that was more maneuverable and faster in order to beat the Soviets at their own game. This objective was achieved with the creation of the faster and more advanced Avro…...

Singapore International Airline Culture

Strength Singapore international airline culture is a corporate culture, their corporate culture encourage the labours to improve cabin services. The employee unions are clearly stabled in their work. They classified their employees unions according their employment. Company culture leads the SIA to get the competitive advantage. According to businessweek.com Michael Tan, SIA's Senior Executive Vice-President (Commercial)’s statement their company culture is competing in the marketing lead front. The Singapore airline’s image and reputation are shown high impact on the people…...

Safe Air Travel

For travelers and airline agencies, air travel and air safety are significant concerns. Air travel is defined as a form of transportation in which aircrafts and helicopters are used as vehicles. Air safety is defined as the use of various techniques to make air travel safe. This article will help you for term paper writing on air travel and air safety. A term paper is comprised of four parts. These parts are introduction, body, conclusion and bibliography. In order to…...

Business Policy and System of SIA

This report will study business policy and system of SIA and will cover 6 different scopes, namely the background details SIA, the examination of External and Internal Environments that is affecting SIA, Long term and Short-term Objectives of SIA need to think about, Strategic options SIA may select and implement and the justification First of all, background information of SIA would be supplied, in order to allow higher understanding of the company on a whole. This area would include elements…...

Government Support of Airbus

Where do you stand? Do you think the EU subsidies and soft loans to Airbus are fair? Why or why not? What advantages does Airbus gain from free financial support from the EU governments? Are complaints about the EU government intervention fair in light of Europe’s long history of democratic socialism? I think that the subsidies and soft loans provided to Airbus are unfair and provide them with an unfair competitive advantage. Airbus is given aid from Britain, Spain, France,…...

Southwest Airline - Distribution Strategy

Operating under an intensely competitive environment, Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors. Southwest positions itself in all its marketing communications as the only low-fare, short-haul, high-frequency, point-to-point carrier in America that is fun to fly (Cheng, 2010). Its low-priced fares are a brand equity which it "owns" in the mathematical sense of being the only major airline with a strong score on this attribute based on consumer research. Southwest’s brand exudes…...

The Mission Of Southwest Airlines

The mission of southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company Spirit (Ruppel, 2012). The people of Southwest are the single greatest strength and most enduring long term competitive advantage (Kelly, 2012). Southwest Airlines started out as Air Southwest Co in 1967; serving only three local airport hubs in Texas. The hubs were San Antonio (SAT), Dallas (DAL) and Houston International Airport (IAH). Currently IAH has…...

Air New Zealand Flight 901

A McDonnell Douglas DC-10-30 aircraft (Registration Mark 2K-NZP), owned and operated by Air New Zealand, Ltd., as non-scheduled air transport flight TE-901 from Auckland, New Zealand to Christchurch, New Zealand, over Antarctica, collided with Mount Erebus, Antarctica, on November 28, 1979, killing all 257 persons aboard. The accident has caused widespread attention in that, up to this day, controversies and debates remain over the true cause of the accident, and in the amount of responsibility and accountability the airline and…...

Southwest Airlines Case Analysis

Abstract This case analysis looks at Southwest Airlines and how the company is in a vital financial position. The analysis was done using news articles, the company’s website and finance websites. The research was used to focus on how they have a strong employee to company relationship and customer to company relationships that they do not want to jeopardize and ruin but they need to bring forth $100 million without laying off employees and losing customers due to raising fare…...

Easyjet Analysis

Easyjet is one of the successful European ‘no frills airlines’. The airline was founded in 1995 by a Greek man called Stelios Haji-loannou. A concept that made him found the Airline was based on the fact that customers’ demand for short-haul air transport is price elastic. This can be translated to mean that when flight costs are reduced, many people fly due to the affordability of the flight prices. Easyjet has been successful because it has been able to liberate…...

Southwest Airlines Analysis

Southwest Airlines (SA) was founded in 1971 after a careful market analysis. Its founders believed in a low cost strategy. Through the Wright Amendment, which not only prohibited any air carrier from offering direct service into Love Field from any place beyond Texas and the four contiguous states of Oklahoma, Louisiana, Arkansas, and New Mexico, but also made more difficult the life of passengers coming from outside theses states and forbid the advertising to flights coming from Love Field, the…...

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