Swot Analysis of Marks and Spencer

Categories: Business Swot Analysis

Analysis, Pages 2 (382 words)

Views

495

Both external and internal issues influence how the company decides to operate. The external issues will, of course remain the same for all the players in the market. With regard to Marks & Spencer, we can categorise them as follows: ExternalInternal

-Fast changing market and tough trading conditions
-Poor management
- failure to recognize and react to changing market trends
- Consumers’ change of taste
- Decentralised marketing function: inconsistent brand image
- War in Iraq
- slower economy

-The versus the Euro - imports/exports
-Increased competition locally and from foreign companies
Marks & Spencer - SWOT Analysis.
What follows is M&S’ SWOT Analysis.

Don't use plagiarized sources. Get your custom essay on

“ Swot Analysis of Marks and Spencer ”

Get custom paper

NEW! smart matching with writer

It highlights the company’s strong and weak points and areas they can improve. Strengths
•Reputation/Brand
•Market position
•Provides quality products
•Allows for online shoppingWeaknesses
•Slow to change
•Lack of newness
•Clothing: does not really reflect younger women’s taste Opportunities
•Keep renewing their womenswear range
•Better define target age group (currently, it is not clear: older or younger women?)
•Stores refurbishment: provide a more upbeat look
•Use of good CRM systems that can help them keep track of customers’ demands.Threats
•Loss of market share as a result of intense competition - competition e.g.

Sweet V

Verified writer

Proficient in: Business

4.9 (984)

“ Ok, let me say I’m extremely satisfy with the result while it was a last minute thing. I really enjoy the effort put in. ”

+84 relevant experts are online

Hire writer

in the food sector, is advancing with similar products.

Marks & Spencer have recognised that they haven’t responded quickly enough to consumers’ changing needs and preferences. For instance, their clothing range - especially womenswear - has suffered from lack of novelty. It did not represent the modern woman’s taste for a more casual look.

Get to Know The Price Estimate For Your Paper

Topic

Deadline: 10 days left

Number of pages

Email Invalid email

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related email

"You must agree to out terms of services and privacy policy"

Write my paper

You won’t be charged yet!

Similarly, in the food section, although they have retained their market position, sales were less significant - this means that competitors are quickly catching up (Interim results presentation 2004). Currently, Marks & Spencer are planning to inject the business with new, fresh ideas and products, especially in their clothing segment - both women’s and men’s range. Some of the actions being taken, as outlined in their 2004 Annual Report (Chairman’s Statement), are as follows:

•Improving the management team.
•Improving their supply chain.
•Divestment of less profitable businesses.
•Stores refurbishment.
•Plan to make their special foods more available - opening ‘Simply Food’ stores.
•Re-branding of their financial offer - introduced the &more credit and loyalty card.
•Centralisation of their marketing function.