Strategic Marketing Decisions Should Be Made In What Order

Marketing is the lifeblood of a business, and strategic marketing decisions can have a significant impact on the long-term health of a company. When it comes to making these decisions, there is no set order for your team to follow. However, there are some factors that should be taken into consideration when making strategic marketing decisions.

Your mission statement should be a few sentences that describe what your company does, what value it provides and who it serves. For example, "The mission of Acme Corp is to provide innovative solutions for its customers by leveraging superior technology".

A vision statement is more aspirational than descriptive. It paints a picture of where you want to go and how you'll get there—what the future will look like if all goes according to plan.

Here's an example: "My vision is that Acme Corp will be recognized as the most innovative software development company in our industry."

Your goals should be specific, measurable, achievable and time-bound.

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As for the first two points: the more specific you are about what you want to achieve with your marketing strategy, the better chance of realising it. And measurable means that there needs to be a way to measure progress when it comes down to evaluating whether or not something was successful or not.

For example, if one of your goals is “Increase brand awareness by 10%” then ask yourself how exactly this goal can be measured in terms of an increase in brand awareness? If there's no measurement attached to it then it's not really a goal at all - just a wishful thought! Likewise if one of your objectives was simply “To increase sales” without specifying by how much (and without considering whether or not these increases were sustainable) then they might actually end up decreasing over time because they're not based on fact rather than assumption .

Strategies are the means to achieve goals. The first step in developing a strategy is to identify your strengths and weaknesses, as well as the opportunities and threats in your environment.

Once you understand who you are and what's out there, you can plan how to pursue your goals by developing tactics that fit into one or more of six categories:

• Business model
• Customer segmentation strategy
• Marketing mix (product, price, promotion) selection strategy
• Distribution channel choice strategy
• Marketing communications positioning statement

Tactics are the specific actions you take to achieve your goals. Tactics can be implemented by the marketing team or an outside agency and may include:

• Public relations
• Content marketing, including blogs and social media posts
• Promotional offers, such as coupons and giveaways (this is often considered a tactic for salespeople)
• Email marketing, both for acquisition and retention purposes

Budget: A budget is the total amount of money available for a project or business. A realistic and achievable budget will ensure that you have enough resources to complete your strategic marketing plan, while still allowing room for flexibility in case things change. You should also review your budget regularly, as it may need adjusting if you've had a sudden increase in sales or other unforeseen expenses.

You need to regularly review and update your marketing strategy. The best time to do this is at least once a year, but if you can manage, then quarterly or monthly reviews are even better.

Some companies may find that they need to make more frequent changes than others. For example, if you're in an industry that's constantly changing due to new technology or shifting consumer preferences, then weekly updates might be necessary for you!

You also want to be sure that you're reviewing all aspects of your organization's marketing strategies: your goals and objectives; the roles of different departments within the company (marketing, sales & customer service); what channels are being used; who owns each activity and how well it's performing.

As the owner of your business, you need to make sure that you keep an eye on all aspects of your marketing strategy. If you only focus on one area at a time, then you’ll never have time to do anything else. That being said, it can be easy to get caught up in the details and lose sight of what’s most important: making sure that everything aligns with your mission and vision for growing your business.