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The Dana Product packaging Business has actually picked a distinction technique. This is supported by the shift to producing product packaging for high-end products. These products require more technological elegance and better products for their packaging so as an outcome Dana is making their packaging more study, vibrant, appealing, and much better sealing. The other are that Dana has made it a point to separate is in their filling process. The packages are filled just at Dana-owned plants where they worry security, tidiness, and low cost to its clients in order to keep a high reputation in their quality of the filling process.
Value Chain for Dana Product Packaging Company
Production of pulp paper|Produced in Dana’s mills around the world. Some pulp material is bought from recycling operators.
Dana’s chances for expense decrease include outsourcing a few of the manufacturing to outdoors suppliers, which would enhance speed, timeliness and quality.
Dana needs to contract out the pulp production process to recycling operators instead of utilizing its own valuable resources to produce the pulp material. By doing this, the company could free-up plant area and labor resources that might then be used for more significant and worth adding processes. With the pulp production being eliminated the company could reduce production costs by combining the paperboard production, finishing and filling activities into one location rather than transporting the unfinished items from plant to plant.
Keeping in alignment with its differentiation strategy and to enhance customer value, Dana needs to continually seek out new technologies to produce superior quality packaging materials. Dana should continue training and developing employees as well as upgrading plant equipment to produce smaller batches of high-end materials. Reducing setup time between batches will increase customer value by allowing for more cost efficient customization options. Additionally, Dana should continue quality improvement initiatives to maintain a high reputation for the quality of their filling process.
For the balanced scorecard for Dana, the following critical success factors should be used:
Learning and Growth
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