Strategic plan for the ‘United Airlines’

Categories: Airline


This paper describes and explains the complete strategic plan for the organization ‘United Airlines. ’ This paper focuses on the study of some departments and functions within the organization. It also provides a brief background of the organization including their products, customers and services. One of the prevalent worldwide mover; United Airlines founded in United States. United is part of Star Alliance who offers links meant for clients towards in the region of 175 countries worldwide that is 1,077 destinations.

Air Travel Customer Report 2009

As published Air Travel Customer Report 2009 United Airlines was categorized No.

1 for on its punctuality for flights which were domestic scheduled and it was measured by Department of Transportation. In each U. S state United Airline consist about 46,000 employees plus in a lot of worldwide countries. (About United, 2010) About United Airlines United Airlines provide loads of customer service which includes making reservations, check in travel, promotions, Mileage Plus, business services and etc.

Economy PlusSM seating, the United First SuiteSM, Our United CommitmentSM, E-TicketSM service, airport gate readers, United Shuttle plus the opening of the technically higher Boeing 777 and The ChariotSM mobile airport podium made United an industry leader by means of customer-service.

United’s program; Mileage Plus amid approximately 40 million registered associates which were in 1996, 1997, 1998 and then in 1999 has been mentioned as the most excellent recurrent program of flyer through magazine ‘Business Traveler International.’

United as well directs the means in protection and technical progression for aviation business. The Enhanced Ground Proximity Warning System (EGPWS); initiative of systems, united have continually alerted its zenith value of in which protection every minute and in everything.

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United Airline’s Mission Statement is: ‘To be recognized worldwide as the airline of choice. ’ And for his personnel ‘We’re not happy till you’re not happy. ’ (Kerstein,1996)

Mission, Vision and Values

Now we look at the vision statement of United achieved by Organizing the joint ability, knowhow and expertise, placing excellence first in the whole lot we do, doing things correct the initial time, providing together our external and internal clients with a dependable and punctual product and cautious and welcoming service. (About United, 2010) United Airlines should learn some aspects in their strategies which have been explained further. Ownership Vision knows what ownership means by putting into practice in your business.

Companies who have been working for a long time know now that the finest technique to be clear regarding vision is by deciding what privileges owner and employees have and what sort of tasks will be through those privileges; however additional behavior to lay a vision which represents ownership jointly. Numerous of companies as a result of difference carry out the moment to construct a vision in which ownership are intended for employee contribution. United Airlines before used players and the teams also labored. The functional taskforces and the best of business players handled the business by considerable quantity of funds.

The companies who have done their work with United Airlines before could easily see the alternation in people acted to each one plus to clients. These transformations moreover mirrored through figures. For example: the revenue per worker was 10% and worker complaint was down 74%. A number of natives have blamed administration on behalf of breakdown and may be they have been a part it, nevertheless administrators are always in an approximately not possible place except the core members of the company provide them with vision, gears, preparation and maintenance the administration would be needing to hold up a fresh start.

Failed attempt to acquire administration on time is a very ordinary issue in companies. It has been examined that administrators are likely acting as cynics than most of the other employees as the management are the main face towards any business. This sarcasm is the major obstacle which slows down ownership background development. Ownership alters the relation which is flanked by an employee towards the company that alternation ought to be mirrored in company’s message both inside and outwardly.

United Airlines

United Airlines started this way. Every individual remember the television ad campaign by the name of Fly Our Friendly Skies which includes the appearance and tone of United Airline’s fresh owners were featured. Individuals also remember this other campaign which had no clue about the relation of employee and ownership by the name of Rising. The end to plunge ownership from the picture which has been predicted by the public who travels is the result of confirmation that to which level ownership was ignored in United Airlines.

Public are content or not with members of staff ownership depended on awareness plus anticipation. If the public thought that the company is doing different from what they thought the company is definitely suppose to suffer after that. United Airline’s employees expected that they were not likely to be in much pressure in excess of the corporation moreover that they the company will always discuss as associates at times of main decisions. This expectation was only maintained for the first time when United Airlines measured buying US Airways.


However the second time was mainly performed at the back closed organization doors in the midst of employees unspoken. This devastated employee’s potential of being appreciated as complete associates with organization as well as leads towards defensiveness plus rigid bargained places in the previous years. (Rodgers, 2003) Conclusion: The new ways of strategy which have been mainted should be implicted by United Airlines as it will lead them to top.

Mission is a very important goal for a company and it should be completed withing the boundaries that values of each and every worker would be maintained.

References: About United. (2010). Retrieved July 09, 2010, from united: http://www. united. com/page/middlepage/0,6998,1276,00. html? jumpLink=/aboutunited Kerstein, B. (1996). Product Description. Retrieved July 09, 2010, from scipophily: http://www. scripophily. net/unitedairlines1. html Rodgers, C. M. ( 2003, January). But What About United Airlines? pp. 1-3.

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