Shipper Manufacturing Case Study

Recently, Wallace and his personnel evaluated business strategy in the production division. After revision, it ended up being apparent that the marketing, engineering, and manufacturing methods ought to be updated. The shipper Business has actually diversified into 3 separate departments now, being the Electrical Products Department, the Materials Department and the Advanced Products Department. EPD produced a variety of circuit boards and other electrical products for mass markets. The MD produced laminated plastic products that were sold to EPD, APD and outside customers.

the APD produced specialty items to consumer order. Sales and revenues for the Advanced Products Department have actually been rather irregular. They produce their main product, the aerostat, only twelve times a year, which represents about fifty percent of APD's sales.

There will be a heavy focus on marketing methods that will require comprehensive market research, market advancement and sales distribution systems. The company will need to focus heavily on planning and they must have the persistence to focus on their strategies to see them through for future success.

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APD plans to slowly add greater volume products for numerous consumers. By doing this, modifications will be required in producing to be able to contend in the new setting. The function of this case is to see the changes in making that are related to the modification in the company's long- term strategy. Likewise, it makes it known that it is necessary to integrate all of the elements of operations for success.

Conversation Questions

1. What objectives should be adopted in making with respect to cost, delivery, and versatility?

One objective that should be taken into account when dealing with quality is the reducing of flaws and maintaining high product standards.

Physical inspections should be conducted consistently to insure high product standards. Customers could lose faith if the quality of the product is sacrificed for price. One key objective to keep the costs low, is to be efficient as possible throughout the manufacturing process. Flexibility is also something that may be reduced with regards to the higher volume being produced. The company must decide on how much inventory is needed from raw materials to finished goods. This will allow the best delivery timeframes, better flexibility to customer demand and the minimizing of costs.

2. How should the objectives in manufacturing be achieved through process, organization, equipment, workforce, capacity, scheduling, quality management, and production and inventory control systems?

In order for the objectives to be completed, eliminating flaws is necessary while still keeping the products at a high quality standard. Focusing on delays in the workplace is another step that can be taken to complete the said objectives throughout the process. Creating strong communication channels throughout the entire workforce is also essential in building a strong manufacturing team. Standardized procedures for management and organization should be spread across the Advanced Products Division. Overall efficiency is something that should be accomplished with fixing flaws in manufacturing and ultimately lowering cost. Capacity is also something that has to be taken into great account, due to the larger volumes that will be produced in the future for this company.