Research Report On Zumiez Retail Stores Company

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Broken Promises is a brand name for Zumiez online franchise dealing with clothing lines for both men and women. The company was first launched in 1978 in the Seattle United States but has progressed to grow by establishing stores in other countries such as Canada. Zumiez has also diversified its operations and also stocks DVDs, hard goods for skating activities as well as other active lifestyles. The company's mission is to engage the customers with services and products that meet their needs and this has been a key factor in the mission of the company.

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Zumiez loves supporting snow industries and therefore has actively engaged customers to help them enjoy their vacations in snowing activities.

The success story of the Zumiez retail stores is anchored on its vast experience in dealing with customized brands which have continued to promote the ‘Broken Promises' brand label. With Zumiez, it is all about providing customers with whatever products that are satisfactory. This has necessitated the need to develop strategies that will ensure that the goals of the company are in line with what the customers are looking for.

Indeed, it is the aim of the company that customers will always seek them regardless of their geographical locations.

Growth

The company has witnessed a boost in its sales since its inception. Due to the diversity of the products that Zumiez deals with, the company recorded a massive boost in the sportswear products by the end of the second quarter in 2014 and has never looked back since then.

The financial report in the same fiscal year indicated a 35 percent increases in revenue compared to the previous year. This also surpassed the Zacks consensus estimate driving the realization of the top line performance. Net sales in 2017 increased by an estimated 12 percent which translated to $ 176 million. In part of promoting the broken promises brand, Zumiez aims at increases the number of stores in different parts of the world. the purpose is to increase the global coverage and therefore open opportunities for increasing the market share. As of 2014, the company had aimed at opening an estimated 700 stores in different parts of the country. In addition to the opening of the stores, Zumiez intends to expand its omnichannel and e-commerce platforms which will enable the customers to have access to multiple Broken Promises products at their convenience. Zumiez products have also attracted potential investors which put the company at a position of strengthening its brand and base.

Marketing

Zumiez broken promise brand is promoted through a number of strategies. For instance, the company has launched a pay per click initiative and SEO as a strategy to increase its presence on the internet. One advantage of using PPC is that with SEO becoming more competitive every day, while organic Google real-estate shrinks, PPC is a smart solution for getting Broken Promises brand seen on Google. With targeted keyword research, you could be showing up at the top of Google for relevant searches. Even if users don’t end up clicking on your PPC ad, seeing your name at the top of the search results makes an impression and is incredible for building brand awareness. Zumiez also uses Freebies: Everyone loves free stuff! Put your brand name on koozies, pens, Frisbees, etc, then give away your items at local festivals. On their Mother's Day events, they usually give free flowers and they should be using their brand or logo to wrap outside paper to create public awareness. And they should do something similar to another event. Zumiez also promotes the Broken Promises brand through social media channels such as Instagram, Twitter, and Facebook. Social media has become an important medium of promotion and businesses all over the world have taken a full swing to take advantage of this trend. With the increased number of internet users, it is clear that networking through social media has been a catalyst for the increased brand awareness in the modern business era.

Customers are more interested in searching for the products such as clothes and shoes and make a comparison from different vendors. Taking measures to implement these techniques gives Zumiez a competitive advantage and wildly increases its online customer base. Customer serviceHaving a reliable customer assistance program is important to the growth of any organization. Customer care services help to develop a clear understanding with the customers by assisting them whenever they need help when shopping.

It is important that Zumiez Broken Promises brand is protected by answering questions that customers may raise during their interactions with sales representatives. The company has a standby customer service that operates throughout the day during the business hours and helps customers with their inquiries. Zumiez has both online live chat channels, toll-free telephone lines and an email dedicated for customers inquiries only. If a customer sends an email to inquire on any Broken Promises brand products, there is always a quick response timeframe which facilitates making of sound decisions.Reviews and online discussions There are various reviews on the Broken Promises brand that have been conducted online. An important aspect of this is that the customers seem to be excited by the idea that Zumiez products can be customized depending on the requirements of the customers. Customers are also open to the idea of variety on all Broken Promises products such as women fall costumes.

Also, the promotion campaign of getting a similar product for free when a customer purchases a Broken Promises brand product has continued to spur the growth rate of the company. An interesting aspect of the Zumiez Broken Promises is that it is possible to buy footwear products such as shoes and tops all from the same brand such as VANS footwear and t-shirts.