McDonald's Assignment

Categories: BusinessMcdonald'S

Opportunity

He offered a limited menu of high-quality, moderately-priced food served fast in spotless surroundings. McDonald’s “QSC&V” (quality, service, cleanliness, and value) was a hit. Food is prepared in accordance with local laws. For example, the menus in Arab countries comply with Islamic food preparation laws. The opportunities for expanding the market are great when one realizes that 99 percent of the world population is not yet McDonald’s customers. For example, in China, with a population of 1.2 billion people, there are only 62 McDonald’s restaurants in1995.

  McDonald’s vision is to be the major player in food services around the world.

Threats

Many competitors for same costumer – Subway – Burger King – KFC – Taco Bell. How did Mcdonald handle them: McDonalds handle these threats by by these possible steps: * By delivering superior value to customers then competitors.  By decreasing health problem.

For better performance in Europe McDonald has to do a lot of work by providing the taste and dishes which have high demand in European market.

Get quality help now
writer-Charlotte
Verified writer

Proficient in: Business

4.7 (348)

“ Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. ”

+84 relevant experts are online
Hire writer

What Alternative Could It Have Chosen

I think that they have succeeded because they provide good food at a good price, and they give people what they expect when they go to a McDonald’s. Their food is nice and cheap….so many people would like to go there for their meals and when you enter the store you can immediately smell the fragrance of the food and you will be attracted to eat the food. By capturing the kiddies with playgrounds, a clown and free toys.

Get to Know The Price Estimate For Your Paper
Topic
Number of pages
Email Invalid email

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related email

"You must agree to out terms of services and privacy policy"
Write my paper

You won’t be charged yet!

Kids go there and eat one bite then hit the play area. McDonalds selling fast food that mean don’t need to wait too much for the order also it’s cheap and tasty because that it’s successful.

What is McDonald’s Basic Philosophy

Basic philosophy at McDonalds is to develop a collaborative approach with our suppliers. We are committed to sharing best practice with all our suppliers including the beef farmers who benefit from this commitment because it helps improve quality and increase value.’ David Thomas, Senior Agricultural Assurance Manager, McDonald’s

Why is McDonalds Successful in Many Countries Around the World

McDonald’s Corporation (NYSE: MCD) is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

Cite this page

McDonald's Assignment. (2016, Oct 05). Retrieved from https://studymoose.com/mcdonalds-assignment-essay

McDonald's Assignment

👋 Hi! I’m your smart assistant Amy!

Don’t know where to start? Type your requirements and I’ll connect you to an academic expert within 3 minutes.

get help with your assignment