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Franchising is a business model in which a company allows another person or group to use its established brand name, products, and services in exchange for a fee or royalty. The franchisor provides support, training, and marketing materials to the franchisee, who is responsible for operating and managing the franchise location. Franchising is a popular way for entrepreneurs to start a business with a proven system and brand recognition, while also benefiting from ongoing support and guidance from the franchisor.
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