Swachh Bharat or Swachh Bharat Abhiyan (Campaign Clean India) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country. This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modihimself wielded broom and cleaned a road. The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this…...
The Ganges is the largest river in India with an extraordinary religious importance for Hindus. Along its banks are some of the world's oldest inhabited places like Varanasi and Patna. It provides water to about 40% of India's population in 11 states,an estimated of 500 million people or more, which is larger than any other river in the world. Today, it is considered to be sixth most polluted river in the world. The Clean Ganga Campaign is a premier awareness…...
Clean India CampaignCleanlinessIndiaNon Biodegradable WasteWorld
Abstract Recently, P&G, especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event, P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation, by doing some maketing analysis of Head & Shoulders, I provide a marketing plan for Head & Shoulders in the next five years. Procter & Gamble Co. (P&G, NYSE: PG) is an American multinational corporation…...
AdvertisingBusinessClean India CampaignCompanyMarketingTarget Market
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